Course Overview
Technology is essential for effective fundraising. While the traditional emphasis on relationship management will never become obsolete, fund-raisers can no longer expect to succeed without the tools technology offers. This course provides students with social media and data management skills to thrive in the new world of fundraising.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion of this course you should be able to:
- Leverage the information on your organization's web presence to provide incentives for your donors and prospects to engage online with your organization.
- Utilize social media, Internet and online technologies to enhance the cycle of engagement.
- Identify popluar fundraising and CRM management tools that allow you to use information effectively.
- Analzye and manage data to acquire and build your lists in a way that enhances your fundraising programs.
- Create an information and metrics based organization so you can build your fundraising program systematically.
- Generate reports that help with accountability, performance, management and the relationship of information to better strategic decision making.
Effective as of Winter 2011
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.