Course Overview
In the age of information, every organization must create and execute a coordinated communications strategy that enables it to build rapport with customers, voters, employees, stockholders, and competitors. This intensive course will use case studies, class discussions, and small group exercises to explore the art and science of creating cutting edge strategy driven public relations & communications plans that are successful over both 'old' and new media domains. Upon completion, you will be able to define, segment, and reach specific audiences with both traditional and new media, and respond to complex business situations.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion of this course you should be able to:
- Analyze your communications mix to determine areas where Internet and online technologies should come into play.
- Design an online customer relations management plan and communications strategy.
- Create a communication program that optimises behavioural change and response.
- Explain how to use 'old media' alongside new media to increase audience engagement.
- Discuss the governance and legal issues surrounding public relations.
Effective as of Winter 2011
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.