Course Overview
This course is an overview of web, mobile and social media marketing. The emphasis will be on developing a cost-effective web and social media marketing campaign for small businesses. Special focus will be placed on marketing tactics and advertisement programs for mobile, web and social media. Students will develop a general awareness of diverse advertising campaigns including the understanding of storytelling, metadata, search engine promotion, on-line branding, domain names, blog monetarization, ads standards, microsites, email advertising, and trends in these fields. Students will be assessed by a combination of quizzes, group and individual projects.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Describe the important role of Web marketing tactics in Web design
- Assess and evaluate new media marketing/advertising requirements.
- Explain the adjustments of traditional marketing principles for interactive media communications.
- Identify target markets and the forces affecting web, mobile and social media communication.
- Evaluate advertising programs for web, mobile and social media.
- Develop tactics for optimizing content to be noticed by major search engines.
- Recognize the importance of traditional and interactive marketing outputs.
- Explain the benefits and the drawbacks of advertising on the web, mobile and social media.
- Plan and develop a cross platforms marketing campaign that will effectively promote products and services.
Effective as of Winter 2020
Related Programs
New Media Marketing (MDIA 4016) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- New Media Design and Web Development
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.