Course Overview
This course covers the fundamentals of graphic design workflows and techniques in visual communications. Students will learn the theory and practice of design and layout to visualize and develop problem-solving ideas and render effective content using the principles of design, typography, and colour in layouts for print and web products. Paper based documentation, as well as very basic use of Illustrator or InDesign, will be utilized to complete projects from brainstorming to final presentations. Students will be assessed by a combination of quizzes, group and individual projects.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Use graphic design processes to develop concepts for communication.
- Explain the different stages of the design process.
- Integrate principles and elements of design into advertising projects.
- Explain the principles of visual design.
- Review and apply visual communication and brand equity for small organizations
- Research and analysis techniques to assess project requirements.
- Define and apply effective typography to enhance mechanics, brand and storytelling.
- Recognize and apply colour theory and the basic techniques of colour applications in graphic design projects.
- Present their designs from concepts to final products.
Effective as of Spring/Summer 2019
Related Programs
Graphic Design for New Media (MDIA 1905) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- New Media Design and Web Development
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.