- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
This course provides a comprehensive overview of graphic design within the context of digital advertising. Emphasis is placed on creating visually compelling designs and developing effective strategies for promoting products and services across various media channels. Students will explore fundamental design principles, strategic thinking, and the integration of design elements into diverse advertising formats. The course fosters skills in both creative and strategic aspects of advertising, preparing students to adapt to evolving digital landscapes.
Prerequisite(s)
Credits
3.0
Domestic fees
$622.98
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Develop persuasive and engaging copy that resonates with target audiences through strategic storytelling and clear messaging.
- Apply digital tools and platforms to create, manage, and assess the effectiveness of advertising campaigns, focusing on principles rather than specific technologies.
- Use analytical insights to refine and improve campaign performance, making informed decisions based on data-driven evaluation.
- Apply UX and UI principles to create visually appealing and user-friendly designs that drive engagement and conversions
- Work collaboratively to develop comprehensive advertising strategies and designs that align with client or organizational objectives.
- Recognize and address ethical considerations in advertising, including issues related to privacy, representation, and responsible messaging.
- Create advertising materials that maintain brand consistency and effectively communicate the brand's identity and values across different media.
Effective as of Fall 2025
Related Programs
Graphic Design for Advertising (GDES 3110) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Graphic Design and Interactive Media
Diploma Part-time
Course Offerings
Spring/Summer 2026
Below is one offering of GDES 3110 for the Spring/Summer 2026 term.
CRN 70543
Dates
Apr 13 - Jun 29 Loading
- CRN 70543
- $622.98 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 13 - Jun 29 | Mon | 18:00 - 21:15 | Online |
Duration
11 weeks
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- No class May 16. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more BCIT Flexible Learning courses are eligible for a free Adobe Creative Cloud subscription from BCIT. For subscription information, please visit: kb.bcit.ca/student/using-adobe-software-for-students-3588/
Status
Programs and courses are subject to change without notice.