Course Overview
This course introduces students to the skills, knowledge, and attitudes necessary to successfully lead venture creation in the graphic communications industry. Students will be introduced to Canadian business models, legal structures, and small-business support programs offered by the government of Canada. They will learn how to utilize research tools and technologies to identify new business opportunities, prepare a feasibility study, perform risk analysis, project realistic financial outcomes, and determine financing options. They will take this knowledge and use it to prepare a comprehensive business plan for their own proposed new enterprise in graphic communications.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Describe the advantages and disadvantages of the three major forms of business ownership in Canada.
- Apply research techniques and technologies to identify trends and emerging business opportunities.
- Explain the various forces that are driving growth in the graphic communications Industry.
- Describe the relevant laws and regulations that apply to business ownership in Canada.
- Differentiate between various financing options and the risks assumed from each.
- Conduct market research to identify venture viability and competitors.
- Conduct a new venture feasibility study.
- Perform a SWOT analysis to determine strategic goals for their ventures.
- Perform risk analysis and develop risk management plans for new ventures.
- Identify potential implementation challenges and setbacks for new venture production.
- Prepare realistic financial projections for new business sectors.
- Determine production capacity for new offerings.
- Apply marketing and sales techniques to advertise your product and develop a client list.
- Develop a business plan for a new venture in graphic communication.
Effective as of Winter 2025
Related Programs
Graphic Communications Leadership and Venture Creation (GCOM 4050) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Graphic Communications
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.