Course Overview
This course focusses on applying marketing principles to fundraising relationships. Students build skills in target market analysis and the use of demographics. Planning is emphasized, with both a communications plan and a marketing plan as major assignments. Media relations, use of publications, web-based marketing, sponsorships, the role of advertising, and donor relations are covered.
Prerequisite(s)
- 50% in FUND 1215
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
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