Course Overview
The field of Business Analytics is growing in every industry sector. Business decisions are now made with the support of data and methodologies to develop strategic advantage. This course explores the lifecycle of applied business analytics and develops the skills needed to be successful in a business analytics role. Students will learn to conduct business analytics projects from start to finish, including developing business needs, requirements gathering and developing a hypothesis, data wrangling, summarization and visualization, identifying metrics, using best practices in report development, performing ethical and legal use of data and AI-enabled analytics, and effectively communicating analytics results. Students apply these concepts through real-world studies using business analytics techniques.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Apply business and AI-enabled analytics in organizations using data-driven insights.
- Carry out an analytics project from start to finish using a systematic approach.
- Apply analytics in multiple business scenarios and roles, such as marketing, customer service, prediction, and geomatics.
- Communicate effectively with business, including stakeholder interviews, gathering requirements, framing business problems, and forming hypotheses.
- Gather and use data effectively, including analytical techniques to consolidate and clean data in an analytics environment.
- Select the correct methodology to understand data, and perform appropriate techniques to discover trends and analyze patterns.
- Identify relevant metrics and create effective charts, reports, and dashboards.
Effective as of Fall 2026
Related Programs
Foundations of Applied Business Analytics (BABI 9010) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Business Analytics
Graduate Certificate Full-time
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