Course Overview
Marketers use branded experiences to create opportunities to connect with their customers. Learners will explore the world of experience design using methodologies such as design thinking and experience mapping to create engaging live events for the corporate, sports, and non-profits markets. Learners will design a series of branded live experiences to explore the various elements of live event design and production. This course includes visits to various event venues.
Prerequisite(s)
- Completion of second-level Marketing Management courses
Credits
4.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
- Apply design thinking framework to experience creation.
- Apply design thinking framework to experience creation.
- Prepare an event pitch for a client.
- Assess the costs and prepare a budget for a live experience.
- Develop a comprehensive plan incorporating: a strategic and operational plan, sponsorship strategy, marketing plan (including target markets), financial and risk management assessment and evaluation.
Effective as of Fall 2024
Related Programs
Experience Design for Live Events (MKTG 3410) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Marketing Management (Tourism Marketing and Sales Option)
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.