Course Overview
A two day workshop that introduces the principles of maintaining a sustainable, positive relationship with the media. Each student will create a public relations event, write an effective media release about the event, and then promote the event through role-playing in front of a real TV camera. Highly interactive and fun, the workshop concludes with a "Mini-Academy Awards" for the best TV interview.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
1.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion, the student will be able to:
- Organize an effective and timely public relations event.
- Write a media release that is properly formatted, well written and includes the appropriate attachments (fact sheets, photos and captions, attention-grabbers).
- Target the appropriate media outlet and perform the proper media follow up (mail, fax, e-mail, telephone).
- Create an attractive and effective media kit.
- Create and maintain an up-to-date and comprehensive media contact data-base.
- Give a media interview wherein the student successfully communicates his/her message.
- Present themselves in an appropriate manner (body English, verbally, posture, appearance, clothing) during a televison interview.
Effective as of Fall 2003
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.