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Flexible Learning
Marketing Management
MKTG 4428

Current Issues in Sales MKTG 4428

Marketing Management Course

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Notices

Registration news

Registration is now open for the Winter 2027 term.

Additional Information

Please check the classroom locations listing on the first day of your course.
Find out if you qualify for financial aid.
BCIT’s English Language Proficiency Standard for Flexible Learning (Part-time Studies) is English 12.
Find out about payment options at BCIT.

Course Overview

The course provides an overview of current issues facing the professional sales representative. Students will be able to anticipate and adapt to the latest trends and events that will impact their professional lives. Course content will focus on current research, issues, and dilemmas facing the professional sales representative.

Prerequisite(s)

50% in MKTG 3343

Credits

2.5

Not offered this term: This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
Describe the current issues affecting professional salespeople.
Explain several current issues facing major local industries and sales organizations.
Access a wide range of sources for business news and interpret current events that impact salespeople.
Discuss the key technologies that support sales efforts.
Evaluate and apply technologies available for time planning, organization and self-management.
Expand online business networking using LinkedIn.
Implement business profiling skills in preparation for employment interviews.
Apply a variety of communication skills during the employment interview.
Discuss the newest training and techniques offered to sales organizations by leading sales trainers, authors and professional speakers.
Describe the latest value creation methods for salespeople.
Apply telephone communication techniques to a variety of cold calling and selling situations.

Effective as of Fall 2019

Related Programs

Current Issues in Sales (MKTG 4428) is offered as a part of the following programs:

Indicates programs accepting international students.

School of Business + Media

Marketing Management (Professional Sales Option)
Diploma Full-time

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Interested in future offerings of Current Issues in Sales (MKTG 4428)? Fill out the form below to receive an email notification if this course is offered in a future term.

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