Course Overview
In this course, students will continue to work on the Integrated Entrepreneurial Project (IEP) started in BSYS 3000 Cloud Business Development 1. Students will take the business web application developed in BSYS 3000 and build advanced functionality. The fully functional website will be tested and implemented in a live server environment using existing Cloud-based providers such as Amazon Web Services (AWS) and Microsoft Azure. After implementation and testing, students will develop and apply a web marketing plan. Online advertising and analytics, social media, affiliate programs, and planning for mobile applications and devices will also be covered. Upon completion of the course the student will have a viable Cloud-based e-commerce business.
Prerequisite(s)
Credits
4.0
- Not offered this term
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Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Create advanced functionality for an online business web application.
- Test and implement an operational Cloud-based ecommerce website.
- Create a web marketing plan.
- Implement search engine optimization (SEO) and online advertising tools.
- Plan for the integration of mobile applications and devices into their IEP.
- Measure impressions and sales conversions using real-time Internet marketing analytics.
- Connect with customers, build social networks, and employ affiliate marketing programs.
- Plan for web application security.
- Manage scalability, growth, and sustainability for a viable Cloud-based ecommerce enterprise.
Effective as of Fall 2018
Related Programs
Cloud Business Development 2 (BSYS 4000) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
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