Course Overview
Provides students with a multi-dimensional learning environment through lectures, readings, discussions, and business strategy simulation exercises. The role and importance of planning and information for strategic decision-making is the underlying precept. Simulations are intended for application of knowledge and practical experience. This course demands that students draw heavily from marketing expertise gained in previous courses. This course integrates concepts learned throughout the Marketing Management program. You will use strategic analysis to evaluate opportunities, develop strategy, make business decisions and evaluate outcomes, ultimately applying these concepts to prepare a formal marketing plan. The role and importance of strategic development and planning for marketing decision-making is an underlying precept. Learning activities include lectures, discussion, case studies, research, and business simulation software.
Prerequisite(s)
Credits
2.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Develop strategies and tactics to respond to challenges and opportunities in the business environment.
- Generate tactical responses to business challenges and opportunities.
- Identify and define the political, legal, regulatory and trading factors surrounding companies active in the BC economy.
- Demonstrate an understanding of the direction of the future business environment of Canada and the leading global trading partners.
- Evaluate the strategic concepts learned in other courses in a competitive business environment.
- Interpret the impact of strategy and tactics as they apply to corporate resources.
- Define and explain the impact on an industry of international trade agreements and sanctions.
- Construct a plan for handling an unforeseen future that mitigates a firm’s exposure both financially and operationally.
Effective as of Winter 2025
Related Programs
Business Simulation (MKTG 4440) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Marketing Management (Entrepreneurship Option)
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.