Course Overview
Effectively communicating business analytics results requires knowledge of the intended audience as well as insight into the data. Knowing the questions to ask is supported by the skills to choose the correct modelling technique. Students will analyze data to discover meaningful insights and generate predictions. Multiple model scenarios will be explored, and students will learn to differentiate and effectively choose the correct AI-powered model and justify their choice within the framework of Business Analytics. Students will also expand on their knowledge of the ethical uses of data and the legal framework around freedom of information and protection of privacy.
Prerequisite(s)
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Select and extract data from a database relevant to the business question at hand.
- Use appropriate AI-powered python packages and libraries to prepare the raw data for analysis.
- Select key KPIs from the refined data relevant to answer a specific business question.
- Use AI-powered coding software and appropriate packages and libraries to develop models to predict business behaviour.
- Communicate effectively with business decision makers in a compelling manner using dashboards or appropriate visualization and presentation software.
- Explain the value proposition of business analytics within an organization.
- Complete end to end business modelling from needs analysis to results presentation.
- Select the most effective method to convey meaning and insight from data.
- Critically evaluate data and business analytics reports.
- Apply business analytics appropriately within the scope of different organizational requirements.
- Perform analyses while observing correct ethical and legal considerations for data use.
Effective as of Fall 2026
Related Programs
Analytic Models for Business Decisions (BABI 9040) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Business Analytics
Graduate Certificate Full-time
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