Course Overview
Think radio promotions is just movie premieres and bumper stickers? Think it's impossible to get your foot in the door? Welcome to the world of radio promotions from the inside - departmental responsibilities, types of radio promotions, relationship building, event planning, and designing promotions for target listener groups. Students will work on a promotional campaign from proposal to wrap-report.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion, the student will be able to:
- Understand the promotions departments responsibilities.
- Design appropriate promotions for specific target audiences.
- Recognize and meet the needs of the sales and programming departments.
- Write a basic promotions proposal.
- Write a basic wrap-report.
Effective as of Fall 2003
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.