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Introduction to Marketing MOOC 0311

Massive Open Online Courses Course

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International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

​While many people equate marketing with advertising, marketing is so much more. It encompasses business functions in the key areas of developing goods and services, making pricing decisions, executing promotional strategies, and managing distribution. Introduction to Marketing is designed for people new to the world of marketing who want to gain an understanding of these essential business functions. Whether you are a student, a small business owner, or just a naturally curious consumer, this course will help you understand the foundations of marketing.​

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

0.0

Domestic fees

$0.00

Course offerings

Spring/Summer 2024

Below is one offering of MOOC 0311 for the Spring/Summer 2024 term.

CRN 69178

Duration

Start any time

  • 52 weeks
  • CRN 69178
  • Domestic fees $0.00
    International fees are typically three times the amount of domestic fees.
Continuous Entry, Distance or Online

This is an online learning course. Start any time. You have 52 weeks from the date you register to complete this course.

Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$0.00

Important information
  1. Internet delivery format.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Status

Learning Outcomes

​Upon successful completion of this course, the student will be able to:

  • Outline the 4Ps (product, price, place, promotion) of the marketing mix.
  • Explain the elements of SWOT analysis and how SWOT is used to develop marketing strategies.
  • Explain segmentation, targeting, and positioning.
  • Conduct a competitive analysis.
  • Describe market research and its value.
  • Understand the basics of integrated marketing communications.
  • Distinguish between paid, owned, and earned media.​

Effective as of Fall 2023

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Programs and courses are subject to change without notice.