Part-time Certificate 630pmcert

Media Techniques and Marketing Communications

Today’s media and marketing is relying far more heavily on creative cloud and marketing cloud software to create content for distribution across many different devices. And that means that jobs in this field are far more prevalent. Employers are eager to find qualified, well trained people with up-to-date skills.

If you’re interested in beginning a career in an exciting changing field of design, marketing, advertising and promotions, one of the most creative and rewarding aspects is through media design. This program offers you courses with a specific focus on design, hands-on creative cloud software skills, and marketing knowledge for jobs like digital designers, marketing specialists, communication designers, and event planners.

As you learn business planning skills and the essentials of design, software, marketing and advertising, you’ll also design, create, and prepare a professional portfolio to present to clients and potential employers to help begin and accelerate your career.

About the program

  • Learn to use creative design software including; InDesign, Illustrator, Photoshop and Acrobat for marketing and advertising
  • No application required
  • 2-5 years, part-time
Find out more about earning your certificate and how it can benefit your career at the Program Details.

Who should complete the Media Techniques and Marketing Communications Certificate?

You may find this program particularly useful if you’ve already earned a bachelor’s degree and are looking to sharpen your software skills to move into a career in marketing communications. Some students, in fact, are already working in the industry and pursue this certificate as professional development and may have their employers pay for their training.

In general, this program may be for you if:
  • You enjoy a fast-paced, exciting workplace
  • You are interested in creative design and software
  • You have some familiarity with marketing communications
There’s no application necessary to begin building your career with this program. Enroll today on our Program Entry page!

What grads can do

Your training here at BCIT will focus on practical software and design skills. This will help you pursue a career in the communications department of any business, from entrepreneurial businesses to major corporations. After graduation, your training in areas like InDesign, marketing, and advertising production will help make you and your resume stand out even more.

Learn more about the specific opportunities available to you on the Graduating and Jobs page.

Program Entry

About Part-time Studies

Take a single course, or work towards a credential — all at a pace that's right for you.

Part-time courses are offered in a variety of scheduling formats, including at night or on weekends, flexible day time delivery, or you can opt for distance or online learning. If you meet the prerequisites and there's space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January) and Spring/Summer (April).

To apply to a Part-time Studies program and earn your credential, you simply need to complete a Part-time Program Declaration Request. Applications are processed throughout the year.

To be successful in BCIT's fast paced applied learning environment, it is strongly recommended that students have English proficiency in all four language skills: reading, writing, speaking, and listening. Two years of education in English in an English-speaking country and English 12 are strongly recommended for success. For information on English equivalencies, testing and upgrading options, visit:

Application processing

Ongoing throughout the year.

Program declaration

Effective January 7th, 2016, Program Declaration requests must be completed online. A declaration fee will be assessed at the time of the request. BCIT will no longer accept paper Program Declaration requests starting January 7th, 2016. Students who submitted paper declaration requests prior to January 7th, 2016 are not required to pay the fee.

Declaring your Part-time Studies program ensures that BCIT is aware of your intent to complete a program as it is currently outlined. BCIT continuously reviews programs and implements changes based on industry and market trends. Program Declaration guarantees that credit for courses which are a part of your program will be honoured despite program requirement changes.

Program Declaration also provides the opportunity to apply for transfer credit.

It is not necessary to declare prior to registering in most part-time studies courses. It is a good idea to complete one or two courses before submitting your program declaration. Check your program's Entry page for specific requirements.

Upon approval, a program plan will be sent to you confirming your program of study.

Declare Now

Please allow approximately 8 weeks for processing.

Scheduled intakes

Ongoing Part-time Studies intakes: January, April and September

Costs & Supplies

Tuition fees

Please see the Part-time Studies Fees page for information on tuition fees and refunds.

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.

Courses

This hands-on program combines the strategic approach of Marketing Communications with the techniques of multimedia technology. By focusing on specialized training you’ll need in promotional marketing, you’ll have the useable skills employers are looking for, including an understanding of the most current industry programs like InDesign and Photoshop. You’ll also gain an understanding of the broader range of marketing and advertising concepts to further your career, including how to prepare and present a professional portfolio.

Program matrix

Check current availability of courses for this program.

1. Required Courses: Credits
  BLAW 3100 Business Law 4.0
  MDIA 1040 Graphics 3.0
  MDIA 1049 Adobe InDesign MAC 1 1.5
  MDIA 1105 Visual Composition & Layout 3.0
  MDIA 1140 Color Theory for Design 3.0
  MDIA 1144 Practical Color Management 1.5
  MDIA 2049 Adobe InDesign MAC 2 1.5
  MDIA 2088 Strategic Design for Business 3.0
  MDIA 2098 Portfolio Design & Presentation 2.0
  MDIA 3051 InDesign 3 Creating Mobile Content 3.0
  MKTG 1102 Essentials of Marketing 3.0
  MKTG 1352 Digital Marketing 3.0
  MKTG 2203 Marketing Communications Essentials 3.0
  MKTG 3322 Promotional Strategies 3.0
  MKTG 3418 Advertising Design Production 3.0
and
  MDIA 1026 Adobe Acrobat MAC 1.5
  or
  MDIA 1025 Adobe Acrobat PC 1.5
and
  MDIA 1160 Adobe Illustrator MAC 1 1.5
  MDIA 2260 Adobe Illustrator MAC 2 1.5
  or
  MDIA 1260 Adobe Illustrator PC 1 1.5
  MDIA 2261 Adobe Illustrator PC 2 1.5
and
  MDIA 1180 Adobe Photoshop MAC 1 1.5
  MDIA 2180 Adobe Photoshop MAC 2 1.5
  or
  MDIA 1170 Adobe Photoshop PC 1 1.5
  MDIA 2270 Adobe Photoshop PC 2 1.5
 
Total Credits: 48.0

Check current availability of courses for this program.

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

The Media Techniques and Marketing Communication Certificate Program will provide you with the skills and experience needed to:
  • Create and design pages using visual composition and layout principles
  • Produce professional typographic composition
  • Create and design pages with interactive content
  • Apply colour theory principles to promotional materials
  • Develop a professional marketing strategy
  • Understand the basics of business law
  • Prepare electronic files for digital print output
  • Know the essential principles of marketing
  • Apply practical colour management techniques for accurate colour reproduction
  • Prepare and present a professional portfolio

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Downtown Campus
555 Seymour Street
Vancouver, BC

Many courses are also offered through distance and online learning.

Graduating & Jobs

The job prospects are good for those with strong media skills in marketing and advertising, with forecasted growth in the coming years. With the hands-on training you earn at BCIT, you’ll not only enhance your knowledge and resume, but also grow your confidence and open new avenues for a rewarding, successful career.

Some job opportunities include:
  • Marketing Strategist
  • Promotional Strategist
  • Photographer
  • Graphic Designer
  • Electronic Marketing Specialist
  • Event Planner
  • Social Media Strategist

Apply for graduation

Upon successful completion of all program requirements, complete an Application for BCIT Credential [PDF] and submit to Student Information and Enrolment Services.

Allow approximately six to eight weeks for processing.

All financial obligations to the Institute must be met prior to issuance of any credential.

Faculty, Advisors & Staff

Many instructors in the Media Techniques and Marketing Communication Program have years of active experience in the media, marketing and business industries. Some are members of professional institutes and organization that relate to the areas of study. These memberships allow instructors to remain current on new industry standards and offer fresh insight to students on recent developments.

Contact Us

Angelina Shine
Part-time Studies Program Assistant, Digital Arts
604-451-7198 | Angelina_Shine@bcit.ca

Paul Sawyer
Part Time Studies Coordinator, Digital Arts
604-456-1011 | Paul_Sawyer@bcit.ca

Contact a Part-time Studies Program Advisor with the BCIT program name in the subject line if you have a question about:
  • Course selection and program planning
  • Declaring your program
  • Making changes to your approved program plan
  • Applying for transfer credit and advanced placement
  • Laddering options
  • Job placement and graduate outcomes
  • Student life

Questions or comments?

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

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