A course designed to provide an overview of fundraising topics. The emphasis is on the grounding of fundraising in philanthropy; the principles and strategic issues of fundraising in nonprofit organizations; and the role of the development officer and fundraising. Students develop an understanding of annual fund and capital campaign methodologies, working with volunteer boards, and developing career planning strategies.

Students analyse and synthesize the necessary components of major gift and capital campaigns. Institutional readiness, prospect management from identification to stewardship, volunteer recruitment and retention, and management of the program are stressed. Prerequisites: FUND 1215 and NPMA 1900

This is a practical introduction to the elements of proposal and grant writing: purpose and responsibility, organizational readiness, research, mechanics of preparation, development of a formal proposal/grant, presentation, follow-up, and post grant reporting. Students gain skills through hands-on practice identifying potential funders, and developing and refining their proposal. Prerequisites: FUND 1215

Provides students with a background for practical management skills and an understanding of organizational and fundraising budgets. The focus is on developing leadership, board and staff roles in finance and management, ethics, strategic and operational planning, budget development, how to evaluate software and information systems, organizational structure, human resources and accountability. Prerequisite: FUND 1215

This course covers the most technically challenging area in professional fundraising Planned Giving. The focus is on charitable giving coordinated with overall financial and estate planning. It also covers the building of strong relationships with donors and often their financial advisors. Planning gifts are typically the largest gifts a charity receives. They can be outright donations - of cash stock or other assets - or deferred donations using vehicles such as life insurance, bequests, and/or trusts. Many planned gifts require tax planning to ensure that both the charity's and donor's wishes are met, while minimizing the after-tax cost to the donor. Prerequisites: FUND 1215

In this course you will explore the basic principles of developing a marketing campaign for a nonprofit organization. You will have the opportunity to define your own organization's market niche and to develop a marketing plan and multimedia campaign tailored to your own organization. Prerequisites: FUND 1215

This 36-hour projects-based course is intended for fundraising and community development professionals who want to experience how to turn special events into events that build capacity and connect communities. You will experience how to build an event from conception to completion, while engaging community stakeholders in the process. This course is meant to compliment the MKTG 1120 – Event Planning course. Content includes: how to build volunteer-led events, sponsorship solicitation and the basics of community relationship building.

Covers the basic media process; developing media strategy; news room realities; packaging your message; the media as messenger, interview techniques and critiques; and crisis communications. The media is a business like any other. Their product is controversy. By knowing the rules of the game, astute managers can make the media work for them.

Search Marketing is an essential part of all marketing plans today. With 90% of consumers researching online prior to making a purchasing decision, knowing how to position a company within search engines has become a sought after and valuable skill-set. This course provides practical training on how to design and develop effective search engine campaigns using SEO (search engine optimization) and pay-per-click advertising. Learn key marketing definitions, principals and best practices for search marketing. Develop skills for developing, implementing, and tracking search campaigns within various business verticals.

Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation, and target market selection.

This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.

Event Planning Professionals are more often than not, required to plan sustainable or "green" events as part of an organization's corporate social responsibility (CSR) goals. This course will introduce you to the new international sustainable event standards, and how to measure the environmental impact of an event. The marketing and communication of sustainable strategies and green positioning as well as the measuring and reporting on sustainable outcomes to event stakeholders will also be explored.

Whether your field is advertising, marketing, PR, or corporate communications, the best writing is seductive, surprising, and speaks directly to your audience. In this hands-on course, you will practise the craft of writing creatively under pressure, learn the tricks of client management, and hone your application of brand identity, concepts and 'big ideas'. Each term, our work and focus reflects identified student needs and goals.

This course emphasizes the principles of effective oral communication and the development of public speaking skills. You will research, organize and deliver a variety of speeches for specific purposes.  Non-verbal communication, visual aids, and the effective use of supporting technology will be addressed.  Instructor and peer feedback, and video analysis will be used to improve speech design and delivery.  To be successful in this course, you must be able to communicate well in English.

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.

Facebook. Twitter. Blogs. YouTube. Flickr. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What's the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business' online presence. At the end of the course you will have designed a social media marketing campaign, presented it and have it ready to implement for your small business.

Do you know how to use web analytic tools to measure the success of marketing campaigns and sales initiatives? Do you understand how metrics play a part in converting leads into sales online and how online tools can help you track the process? This course offers strategies for increasing revenue from analysis of online metrics as well as techniques for interpreting web traffic, extracting meaningful insights from data, and increasing profits. It also offers an introductory overview of how to analyze social media and email marketing reports to help drive profit.

This course builds on essential marketing concepts by focusing on the promotional element of the marketing mix. You will examine marketing communications strategy, and effective use of advertising, public relations, direct marketing, sales promotion and the media. To be successful in this course, you must be able to communicate well verbally and in writing, in English. Prerequisites: MKTG 1102

Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project.

Examines the basic approaches to market research. Discusses research techniques and tools and relates these tools to the decision-making process. Special applications of marketing research to simulated real-life situations are examined. Prerequisites: MKTG 2202 or MKTG 2203

The analytics of social media marketing and selling is the focus of this course. You will explore the principles of analytics and fine tune online social media strategies to extract better results for your brand and business. Discover how to manage multi-ad online campaigns for Google Adwords and other pay-per click programs in order to impact social media campaigns. Measure the impact of marketing on sites such as Facebook, YouTube, Twitter and more. Define specific techniques for integrating tools that will deliver measurable results on social media campaigns.

This course is designed for the working marketing or brand professional. Covering social media from the perspective of medium and large business - typically those that have a dedicated marketing or brand manager - focus will be on measuring social media return on investment, loyalty and retention, social marketing risk management, effective social media communication, and community management . Topics will include those such as, Base camps and Outposts, Social Media Meltdowns, Trolls and Negative Commentary, Your Brand's Tools, Social Commerce, and Social Media on the Go.

Designed for anyone in business, government, associations and organizations, responsible for internal and external communication. Learn to fulfill your information and communication assignments with increased confidence and competence. Topics include planning and executing a public relations program; communication techniques, principles of news writing and preparation of news photographs; utilizing the media; press and community relations; external/internal communications and meetings. Prerequisites: MKTG 2202 or MKTG 2203

Designed to cover the key elements that take place within the marketing or sales negotiation context. Students will explore negotiating styles, strategies and tactics. You will also prepare for, conduct, then evaluate an actual negotiating situation. The impact of ethics, power and culture are also examined through case studies, role play simulations, lectures and discussions.

Inspiration, intuition and innovation. What is your brand culture? How is it represented and to whom? Innovation and Brand Development examines the critical steps and expertise involved in developing and presenting a successful market product, brand, service or experience from concept to delivery. Creative modelling will be used to explore how to excite a market with innovative new brands or the re-launching of existing products in competitive market segments. Prerequisites: MKTG 1102

Imagine the challenge. You are in charge of capturing your organization’s brand from the inside out…its innovation and entrepreneurial spirit, its dedication to authentic and transparent leadership and its passion to create new possibilities. Sound intimidating? In this course you will explore brand DNA and understand how it is responsible for driving your organization’s marketing and communications, cultural intelligence and business deliverables. Prerequisites: MKTG 3322

This course focuses on strategies for nonprofit organizations to develop good relations with all levels of government (municipal, provincial and federal) in both the bureaucratic and political spheres. You will examine how organizations with good contacts in the various levels of government can have an impact on legislation and policy development that can enhance the success of your organization.

Explore Office 2010. Appreciate the microcomputer as an aid to management. Introduction to basic business software which includes, MS Windows, MS Word, MS Excel, the Internet and the World Wide Web. Computer/Internet access outside class is recommended. Successful completion of this course would also meet the requirements for BUSA 1600, OPMT 1600 and BSYS 1000.

Technology is essential for effective fundraising. While the traditional emphasis on relationship management will never become obsolete, fund-raisers can no longer expect to succeed without the tools technology offers. This course provides students with social media and data management skills to thrive in the new world of fundraising.

The student will spend thirty-six hours of practical experience in a non-profit fundraising office. The student will have the opportunity to put their fund-raising education to use and to gain valuable work experience and connections in the sector. The practicum includes training, mentoring and hands-on project work. Pre-approved host organizations will be identified for the student. The practicum is contracted by both the student and the organization, with oversight provided by a BCIT advisor. Prerequisite: Completion of the six Fundraising Management required courses or with permission from the department. Please contact Siobhan Aspinall for more information: saspinall@my.bcit.ca

This highly interactive course involving the use of case studies, role playing and student experiences will contribute to enhancing the skill sets necessary for human resources personnel managers and supervisors to function successfully in today's business environment. This course will also be of interest to people who are committed to improving their communication and interpersonal skills. Using the Myer-Briggs Type indicator, students will gain an understanding of their personality type and how this affects their working relationship with others.

In the age of information, every organization must create and execute a coordinated communications strategy that enables it to build rapport with customers, voters, employees, stockholders, and competitors. This intensive course will use case studies, class discussions, and small group exercises to explore the art and science of creating cutting edge strategy driven public relations & communications plans that are successful over both 'old' and new media domains. Upon completion, you will be able to define, segment, and reach specific audiences with both traditional and new media, and respond to complex business situations.

This course will introduce you to the basic principles of human resource (HR) management as they apply to the nonprofit sector. You will have the opportunity to explore the role of an executive director in relation to human resource management through case studies and discussions.

This course helps you apply financial management principles in a not-for-profit organization. It familiarizes you with accounting essentials, the financial management cycle, budgeting, payroll, and reports and statements. You will explore regulatory compliance and issues specifically related to not-for-profits. Prior accounting knowledge is an asset, but not required.

This course provides an overview of the key legislation, common law and administrative policies that apply to not-for-profit organizations and charities in Canada. You will examine and apply the principles and practices relevant to incorporation, charitable registration, organizational maintenance and good governance.

This course presents the study of factors that either influence or are influenced by people at work. Focuses on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict, change and decision-making; and individual factors such as personality, attitudes, perception and motivation.