Part-time/Distance & Online Learning Associate Certificate 630yacert

Event Marketing

Are you good with people and excited about a career in promoting events? Whether you’re new to event marketing or you’re already working in promotions and hoping for professional development, the BCIT Event Marketing associate certificate can give you the most crucial foundation in how to successfully promote events and build your career.

With the hands-on training you receive in this program, you’ll gain invaluable knowledge in trade show marketing, sports marketing, catering planning, sustainable event operations, social media, and wedding planning. You can then use these skills to begin or advance your career in many areas of the industry, including corporate and shopping centre marketing departments, advertising agencies, nonprofits, sport and community events, entertainment, attractions, and much more.

About the program

  • Eight-course associate certificate program
  • Focus on specialized event marketing techniques like planning, sports marketing, and more
  • Designed for students with or without prior experience looking to specialize in event marketing
Find out how you can develop the essential skills necessary for success in this exciting field at the Program Details.

Who should complete the Event Marketing Associate Certificate?

This program might be right for you if:
  • You work well in a team
  • You’re outgoing and personable
  • You enjoy a fast-paced work environment
  • You have good written and oral communication skills
  • You’re interested in a career in a vibrant, exciting industry
If this sounds like you, enroll today at the Program Entry page!

What grads can do

Through this program, you’ll be developing the job-relevant skills you need to become an event planner, marketing assistant, trade show coordinator, and more. The courses in this program are designed to give you the most solid foundation of knowledge in this specific area of marketing, while also preparing you for further training to help you advance your career.

Find out more about the opportunities awaiting you upon completion of this program at the Graduating and Jobs page.

Program Entry

About Part-time Studies

Take a single course, or work towards a credential — all at a pace that's right for you.

Part-time courses are offered in a variety of scheduling formats, including at night or on weekends, flexible day time delivery, or you can opt for distance or online learning. If you meet the prerequisites and there's space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January) and Spring/Summer (April).

To apply to a Part-time Studies program and earn your credential, you simply need to complete a Part-time Program Declaration Request. Applications are processed throughout the year.

To be successful in BCIT's fast paced applied learning environment, it is strongly recommended that students have English proficiency in all four language skills: reading, writing, speaking, and listening. Two years of education in English in an English-speaking country and English 12 are strongly recommended for success. For information on English equivalencies, testing and upgrading options, visit:

Application processing

Ongoing throughout the year.

Program declaration

Effective January 7th, 2016, program declaration requests must be completed online. A declaration fee will be assessed at the time of the request. BCIT will no longer accept paper program declaration requests starting January 7th, 2016. Students who submitted paper declaration requests prior to January 7th, 2016 are not required to pay the fee.

Declaring your Part-time Studies program ensures that BCIT is aware of your intent to complete a program as it is currently outlined. BCIT continuously reviews programs and implements changes based on industry and market trends. Program declaration guarantees that credit for courses which are a part of your program will be honoured despite program requirement changes.

Program declaration also provides the opportunity to apply for transfer credit.

It is not necessary to declare prior to registering in most Part-time Studies courses. It is a good idea to complete one or two courses before submitting your program declaration. Check your program's entry page for specific requirements.

Upon approval, a program plan will be sent to you confirming your program of study.

Declare Now

Please allow approximately 8 weeks for processing.

Scheduled intakes

Ongoing Part-time Studies intakes: January, April and September.

Costs & Supplies

Tuition fees

Please see the Part-time Studies Fees page for information on tuition fees and refunds.

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.


The courses in this program are all designed by marketing professionals to give you the most current and applicable job skills. Through your hands-on, practical learning at BCIT, you’ll develop fundamental skills necessary for event marketing, including topics that cover live events, social media marketing, sports marketing, and more.

Program matrix

Check current availability of courses for this program.

1. Required Courses: Credits
  MKTG 1102 Essentials of Marketing 3.0
  MKTG 1120 Event Planning 3.0
  MKTG 1123 Sustainable Event Management Operations 3.0
  MKTG 1126 Live Entertainment Events and Festivals 3.0
  MKTG 1550 Social Media for Business 3.0
2. Complete 6.0 credits from the following list of electives: Credits
  FUND 2316 Grant and Proposal Writing 3.0
  MKTG 1119 Sports Marketing 3.0
  MKTG 1121 Off-Premise Catering Planning 3.0
  MKTG 1122 Wedding Planning 3.0
  MKTG 1342 Trade/Consumer Show Marketing 3.0
3. Complete 3.0 credits from the following list of electives: Credits
  FUND 1215 Essentials of Fundraising 3.0
  MKTG 1352 Digital Marketing 3.0
  MKTG 1552 Social Marketing 3.0
  MKTG 1554 Fundamentals of Branding 3.0
  MKTG 3554 Digital Branding 3.0
  TOUR 1300 Dark Tourism 3.0
Total Credits: 24.0

Check current availability of courses for this program.

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

This special package of courses is designed to give you a fast track to a career in event marketing. No matter whether you’re new to marketing, whether you have a degree or diploma in a non-marketing area, or whether you already work in a marketing department and want to gain additional certification, this program is for you.

Event planning and marketing is becoming a much more sophisticated discipline as corporations recognize the need to integrate events into the traditional marketing mix. It’s currently a multi-billion-dollar industry in North America and is projected to grow.

Through this series of eight courses (five core courses plus three electives to meet your own personal goals), you’ll work closely with industry professionals to gain the hands-on experience with event marketing through studies, projects, and real-world case studies you can use in your career immediately.

And with a flexible availability of courses both in the classroom and online, you can choose the path and schedule that fits your own needs while being prepared for a successful career in event marketing in as little as three months.

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Downtown Campus
555 Seymour Street
Vancouver, BC

Many courses are also offered through distance and online learning.

Graduating & Jobs

By earning your associate certificate, you’ll be strengthening your resume with skills marketing employers are looking for. The practical knowledge you gain through this program prepares you to find new opportunities or enhance your current position for success far into the future.

Some job opportunities include:
  • Event Marketing Assistant
  • Event Coordinator
  • Marketing Assistant
  • Event Planner
  • Trade Show Coordinator
You may choose to enter the workforce immediately upon graduation, or you might also consider continuing your education for even more advanced skills and access to more career options. The course credits you earn in this program may be transferable to other programs within the BCIT Marketing Management department.

Graduate employment outcomes

The BCIT student outcomes reports present summary findings from the annual survey of former students administered by BC Stats one to two years after graduation. These reports combine the last three years of available results for the 2013-2015 BCIT Outcomes Surveys of 2012-2014 graduates and for Degree 2010-2012 graduates. The reports are organized into three-page summaries containing information on graduates' labour market experiences and opinions regarding their education. More detailed information can be accessed at the BC Student Outcomes website.

To view these results, you may need to have the Adobe Acrobat Reader installed in your Web browser.

Apply for graduation

Upon successful completion of all program requirements, complete an Application for BCIT Credential [PDF] and submit it to Student Information and Enrolment Services.

Allow approximately six to eight weeks for processing.

All financial obligations to the Institute must be met prior to issuance of any credential.

3 Month Option

The BCIT Event Planning and Marketing associate certificate program can now be completed in three months. The course schedule below outlines the specific courses required to complete the program in three months. The majority of the courses are offered at our downtown Vancouver campus. If a course is shown twice in the schedule, it is an alternate time to take the course.


9am-12pm 1pm-4pm 5:30pm-8:30pm
Mon MKTG 1550
CRN 79372

MKTG 1122
CRN 70600

MKTG 1120
CRN 10029
Wed MKTG 1102
CRN 79370

MKTG 1126
CRN 84293

MKTG 1352
CRN 83044


Fri, Sat, Sun MKTG 1123 CRN 78576 (Jan 20-29)
Online FUND 2316 CRN 47379
MKTG 1102 CRN 46421
MKTG 1550 CRN 80177
If you have any questions about the condensed schedule, please contact:

Christina Hagberg
Part-time Studies Program Assistant - Marketing Management
604-412-7675 |

Contact Us

Christina Hagberg
Part-time Studies Program Assistant - Marketing Management
604-412-7675 |

Stacy Laviolette
Part-time Studies Coordinator - Marketing Management
604-412-7608 |

Contact a Part-time Studies Program Advisor with the BCIT program name in the subject line if you have a question about:
  • Course selection and program planning
  • Declaring your program
  • Making changes to your approved program plan
  • Applying for transfer credit and advanced placement
  • Laddering options
  • Job placement and graduate outcomes
  • Student life

Questions or comments?

Please ensure you have reviewed the detailed information on this site, using the navigation to the right, before submitting the form below.

As well, if you meet any of the following criteria, please follow the links for more information, instead of sending the form:

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.


Sign up to receive updates, invitations to events, and information about BCIT and your program.

We promise not to spam you, we won’t share your personal information, and you can unsubscribe at any time.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

How To Apply


Contact Us

Information Sessions

Attend an upcoming information session for this program:

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Search Programs