Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation, and target market selection.

Endless career opportunities available for the professional Inside Sales Representative, this course is designed for individuals focused on acquiring the tools and attributes to be successful in this profession. Using lectures, case studies, group discussions, and guest speakers, to teach and refine efficient and practical selling techniques, students and existing inside sales professionals will learn how to sell more in less time.

Provides basic training for the sales aspirant or person with no formal sales training. Develop selling techniques through practical applications and role playing. Ideal for people in sales who require or desire to brush up on their sales skills. To be successful in this course, students must be able to communicate well in English.

Uses lectures, films and class discussion to cover the techniques and motivational skills of selling: sales interview process; buying motives; product knowledge; prospecting; approaches; selling more; closing; selling the idea; getting attention; organization; goals; arousing interest; talking benefits; desire; no is not the end; power phrases. The key element of this course will be the development of individual sales presentations by students, focusing on personal presentation skills. Prerequisites: MKTG 1219 and COMM 1103

This course is desinged for sales persons who will be working in with long sales cycles to large organizations. We look at managing the sales process and examine the possible influences within corporations and government departments. Topics covered: account strategy planning, partnership selling, application selling and managing activities for major accounts versus general accounts. Prerequisites: MKTG 1219

This 36-hour projects-based course is intended for fundraising and community development professionals who want to experience how to turn special events into events that build capacity and connect communities. You will experience how to build an event from conception to completion, while engaging community stakeholders in the process. This course is meant to compliment the MKTG 1120 – Event Planning course. Content includes: how to build volunteer-led events, sponsorship solicitation and the basics of community relationship building.

Search Marketing is an essential part of all marketing plans today. With 90% of consumers researching online prior to making a purchasing decision, knowing how to position a company within search engines has become a sought after and valuable skill-set. This course provides practical training on how to design and develop effective search engine campaigns using SEO (search engine optimization) and pay-per-click advertising. Learn key marketing definitions, principals and best practices for search marketing. Develop skills for developing, implementing, and tracking search campaigns within various business verticals.

This course emphasizes the principles of effective oral communication and the development of public speaking skills. You will research, organize and deliver a variety of speeches for specific purposes.  Non-verbal communication, visual aids, and the effective use of supporting technology will be addressed.  Instructor and peer feedback, and video analysis will be used to improve speech design and delivery.  To be successful in this course, you must be able to communicate well in English.

Examines how a trade/consumer show is an effective marketing opportunity for businesses of all sizes. Focuses on the application of marketing principles through the medium of trade or consumer shows. Also covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving a strategic plan for a trade/consumer show.

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.

Facebook. Twitter. Blogs. YouTube. Flickr. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What's the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business' online presence. At the end of the course you will have designed a social media marketing campaign, presented it and have it ready to implement for your small business.

Do you know how to use web analytic tools to measure the success of marketing campaigns and sales initiatives? Do you understand how metrics play a part in converting leads into sales online and how online tools can help you track the process? This course offers strategies for increasing revenue from analysis of online metrics as well as techniques for interpreting web traffic, extracting meaningful insights from data, and increasing profits. It also offers an introductory overview of how to analyze social media and email marketing reports to help drive profit.

In this course you will explore a broad range of Internet-based social media and integrating their use into overall strategic marketing efforts. The focus will be on using social media to establish and maintain an effective online presence. Among other topics, you will examine online advertising, website and search engine optimization, and analytics.

This course builds on essential marketing concepts by focusing on the promotional element of the marketing mix. You will examine marketing communications strategy, and effective use of advertising, public relations, direct marketing, sales promotion and the media. To be successful in this course, you must be able to communicate well verbally and in writing, in English. Prerequisites: MKTG 1102

The role of the sales manager in planning, directing and controlling will be the focus of this course including the selection of sales representatives as well as training, supervision, motivation and leadership. Prerequisites: MKTG 1219

Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project.

Focuses on the practical application of sales promotions techniques, both trade and consumer. Covers couponing, contests, sweepstakes, bonus packs, premiums, package promotions and price offs. A major objective of the course is for the student to be able to develop a basic sales promotion plan. Prerequisites: MKTG 2202 or MKTG 2203

Examines the concept of direct marketing, and studies the growing popularity of direct marketing as an advertising medium. As a growing function in organizations that is often not well understood or well managed, this course will look at both management and implementation of direct marketing. Direct marketing will be studied through lectures, videos, case studies, workshops, guest lecturers, group discussions, and industry-related projects. Prerequisites: MKTG 1102

In the age of information, every organization must create and execute a coordinated communications strategy that enables it to build rapport with customers, voters, employees, stockholders, and competitors. This intensive course will use case studies, class discussions, and small group exercises to explore the art and science of creating cutting edge strategy driven public relations & communications plans that are successful over both 'old' and new media domains. Upon completion, you will be able to define, segment, and reach specific audiences with both traditional and new media, and respond to complex business situations.

The analytics of social media marketing and selling is the focus of this course. You will explore the principles of analytics and fine tune online social media strategies to extract better results for your brand and business. Discover how to manage multi-ad online campaigns for Google Adwords and other pay-per click programs in order to impact social media campaigns. Measure the impact of marketing on sites such as Facebook, YouTube, Twitter and more. Define specific techniques for integrating tools that will deliver measurable results on social media campaigns.

This course is designed for the working marketing or brand professional. Covering social media from the perspective of medium and large business - typically those that have a dedicated marketing or brand manager - focus will be on measuring social media return on investment, loyalty and retention, social marketing risk management, effective social media communication, and community management . Topics will include those such as, Base camps and Outposts, Social Media Meltdowns, Trolls and Negative Commentary, Your Brand's Tools, Social Commerce, and Social Media on the Go.

Designed to cover the key elements that take place within the marketing or sales negotiation context. Students will explore negotiating styles, strategies and tactics. You will also prepare for, conduct, then evaluate an actual negotiating situation. The impact of ethics, power and culture are also examined through case studies, role play simulations, lectures and discussions.

Inspiration, intuition and innovation. What is your brand culture? How is it represented and to whom? Innovation and Brand Development examines the critical steps and expertise involved in developing and presenting a successful market product, brand, service or experience from concept to delivery. Creative modelling will be used to explore how to excite a market with innovative new brands or the re-launching of existing products in competitive market segments. Prerequisites: MKTG 1102

Imagine the challenge. You are in charge of capturing your organization’s brand from the inside out…its innovation and entrepreneurial spirit, its dedication to authentic and transparent leadership and its passion to create new possibilities. Sound intimidating? In this course you will explore brand DNA and understand how it is responsible for driving your organization’s marketing and communications, cultural intelligence and business deliverables. Prerequisites: MKTG 3322