Part-time/Distance & Online Learning Associate Certificate 630dacert

Marketing Communications

Are you ready to begin your path to a rewarding career in marketing, public relations, or advertising? This program is designed to give you specialized training in the components of promotional strategy. By gaining experience in many areas of marketing and promotional strategies, you’ll be preparing yourself for success in a variety of jobs.

Through the courses in this program, you’ll learn to develop promotional strategies and campaigns, incorporate specific tactics such as event marketing, trade shows and corporate communications. You’ll also study traditional advertising, sales promotion and data base marketing for the most up-to-date skills you’ll need to secure jobs like marketing coordinator, salesperson, public relations manager and more.

About the program

  • Flexible certificate program with online and classroom courses
  • Learn a broad range of marketing skills
  • Prepare for jobs in corporate communications, advertising, and marketing
  • Course credits can be applied to continuing education
Find out how this unique program prepares you for career success in the Program Details.

Who should apply for the Marketing Communications Associate Certificate?

This program might be right for you if:
  • You’re a creative problem-solver
  • You’re an independent self-starter
  • You’re ready to begin a new career in marketing
Interested? Enroll today at the Program Entry!

What grads can do

In this program, you’ll develop the essential knowledge to begin a career in marketing and promotions. Your hands-on experience and job-relevant skills give you the confidence to begin a career in a variety of positions in advertising, event marketing, sales promotion, and more. You’ll also have the opportunity to continue your training through other BCIT programs for even more advanced skills and career opportunities.

Find more details about the opportunities available to grads at the Graduating and Jobs page.

Program Entry

About Part-time Studies

Take a single course, or work towards a credential — all at a pace that's right for you.

Part-time courses are offered in a variety of scheduling formats, including at night or on weekends, flexible day time delivery, or you can opt for distance or online learning. If you meet the prerequisites and there's space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January) and Spring/Summer (April).

To apply to a Part-time Studies program and earn your credential, you simply need to complete a Part-time Program Declaration Request. Applications are processed throughout the year.

To be successful in BCIT's fast paced applied learning environment, it is strongly recommended that students have English proficiency in all four language skills: reading, writing, speaking, and listening. Two years of education in English in an English-speaking country and English 12 are strongly recommended for success. For information on English equivalencies, testing and upgrading options, visit:

Application processing

Ongoing throughout the year.

Program declaration

Effective January 7th, 2016, Program Declaration requests must be completed online. A declaration fee will be assessed at the time of the request. BCIT will no longer accept paper Program Declaration requests starting January 7th, 2016. Students who submitted paper declaration requests prior to January 7th, 2016 are not required to pay the fee.

Declaring your Part-time Studies program ensures that BCIT is aware of your intent to complete a program as it is currently outlined. BCIT continuously reviews programs and implements changes based on industry and market trends. Program Declaration guarantees that credit for courses which are a part of your program will be honoured despite program requirement changes.

Program Declaration also provides the opportunity to apply for transfer credit.

It is not necessary to declare prior to registering in most part-time studies courses. It is a good idea to complete one or two courses before submitting your program declaration. Check your program's Entry page for specific requirements.

Upon approval, a program plan will be sent to you confirming your program of study.

Declare Now

Please allow approximately 8 weeks for processing.

Scheduled intakes

Ongoing Part-time Studies intakes: January, April and September

Costs & Supplies

Tuition fees

Please see the Part-time Studies Fees page for information on tuition fees and refunds.

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.

Courses

The courses in this program are designed by working marketing professionals to give you the most up-to-date skills in a flexible format to meet your schedule and career goals. Through the rigorous training, you’ll develop strong, diverse skills needed for success in marketing, including strategic online marketing, public relations, global marketing, and more. In addition to the required ten courses in the program, you’ll also have the opportunity to choose a number of electives that most closely support your future plans and interests.

Program matrix

Check current availability of courses for this program.

1. Required Courses: Credits
  MKTG 1102 Essentials of Marketing 3.0
  MKTG 1352 Digital Marketing 3.0
  MKTG 1552 Social Marketing 3.0
  MKTG 2203 Marketing Communications Essentials 3.0
  MKTG 3321 Public Relations 3.0
  MKTG 3322 Promotional Strategies 3.0
 
2. Complete 6.0 credits from the following list of electives: Credits
  MKTG 1550 Social Media for Business 3.0
  MKTG 1554 Fundamentals of Branding 3.0
  MKTG 2225 Project Management in Marketing 4.0
  MKTG 2525 Global Marketing 3.0
  MKTG 3554 Digital Branding 3.0
 
Total Credits: 24.0

Check current availability of courses for this program.

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

This program is specially designed by marketing professionals to give you a complete introduction to many aspects of today’s promotional industry.

In this series of courses, many of which are electives to meet your particular career goals, you’ll get in-depth training in global marketing, digital and direct marketing, professional sales skills, and more. Each of the courses is made to give you the most practical, current skills and knowledge to prepare you for a successful start to your career in marketing, advertising, sales, or public relations.

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Downtown Campus
555 Seymour Street
Vancouver, BC

Many courses are also offered through distance and online learning.

Graduating & Jobs

With the practical marketing skills you’ll develop through this program, you’ll be poised to begin a long, rewarding career in marketing and promotions.

Some job opportunities include:
  • Advertising Copywriter
  • Marketing Coordinator
  • PR Specialist
  • Sales Support
  • Event Marketing Assistant
Upon graduation, you’ll be prepared to begin or advance your career in marketing. While you may choose to enter the workforce immediately, you’ll also have the opportunity to apply your course credits from this program to further training at BCIT, eventually leading to earning your Bachelor of Business Administration for even more advanced skills and career prospects.

Graduate employment outcomes

The BCIT student outcomes reports present summary findings from the annual survey of former students administered by BC Stats one to two years after graduation. These reports combine the last three years of available results for the 2013-2015 BCIT Outcomes Surveys of 2012-2014 graduates and for Degree 2010-2012 graduates. The reports are organized into three-page summaries containing information on graduates' labour market experiences and opinions regarding their education. More detailed information can be accessed at the BC Student Outcomes website.

To view these results, you may need to have the Adobe Acrobat Reader installed in your Web browser.

Apply for graduation

Upon successful completion of all program requirements, complete an Application for BCIT Credential [PDF] and submit to Student Information and Enrolment Services.

Allow approximately six to eight weeks for processing.

All financial obligations to the Institute must be met prior to issuance of any credential.

3 Month Option

The BCIT Marketing Communications associate certificate program can now be completed in three months. The course schedule below outlines the specific courses required to complete the program in three months. The majority of the courses are offered at our downtown Vancouver campus. If a course is shown twice in the schedule, it is an alternate time to take the course.
MARKETING COMMUNICATIONS - CONDENSED SCHEDULE

9am-12pm 1pm-4pm 5:30pm-8:30pm
Mon MKTG 1550
CRN 38517

MKTG 1552
CRN 38447
Tues

MKTG 2203
CRN 33234
Wed

MKTG 3322
CRN 38356
Thurs
MKTG 1102
CRN 31629

Fri, Sat, Sun MKTG 3321 CRN 34848 (Sep 30-Oct 16)
Online MKTG 1352 CRN 39336
MKTG 3554 CRN 43305
If you have any questions about the condensed schedule, please contact:

Christina Hagberg
Part-time Studies Program Assistant - Marketing Management
604-412-7675 | Christina_Hagberg@bcit.ca

Contact Us

Christina Hagberg
Part-time Studies Program Assistant - Marketing Management
604-412-7675 | Christina_Hagberg@bcit.ca

Stacy Laviolette
Part-time Studies Coordinator - Marketing Management
604-412-7608 | Stacy_Laviolette@bcit.ca

Contact a Part-time Studies Program Advisor with the BCIT program name in the subject line if you have a question about:
  • Course selection and program planning
  • Declaring your program
  • Making changes to your approved program plan
  • Applying for transfer credit and advanced placement
  • Laddering options
  • Job placement and graduate outcomes
  • Student life

Questions or comments?

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

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