Part-time Certificate 6300mcert

Marketing Management

For those who work in the retail, wholesale, manufacturing and service industries, this program offers an assortment of courses designed to provide you with an understanding of all the elements of Marketing Management. Studies will include marketing planning, promotion, research, customer service and sales. In this program, students may tailor their program to focus on areas that are more relative to their area of work or personal interest.

Program Entry

About Part-time Studies

Take a single course, or work towards a credential — all at a pace that's right for you.

Part-time courses are offered in a variety of scheduling formats, including at night or on weekends, flexible day time delivery, or you can opt for distance or online learning. If you meet the prerequisites and there's space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January) and Spring/Summer (April).

To apply to a Part-time Studies program and earn your credential, you simply need to complete a Part-time Program Declaration Request. Applications are processed throughout the year.

To be successful in BCIT's fast paced applied learning environment, it is strongly recommended that students have English proficiency in all four language skills: reading, writing, speaking, and listening. Two years of education in English in an English-speaking country and English 12 are strongly recommended for success. For information on English equivalencies, testing and upgrading options, visit:

Application processing

Ongoing throughout the year.

Program declaration

Effective January 7th, 2016, Program Declaration requests must be completed online. A declaration fee will be assessed at the time of the request. BCIT will no longer accept paper Program Declaration requests starting January 7th, 2016. Students who submitted paper declaration requests prior to January 7th, 2016 are not required to pay the fee.

Declaring your Part-time Studies program ensures that BCIT is aware of your intent to complete a program as it is currently outlined. BCIT continuously reviews programs and implements changes based on industry and market trends. Program Declaration guarantees that credit for courses which are a part of your program will be honoured despite program requirement changes.

Program Declaration also provides the opportunity to apply for transfer credit.

It is not necessary to declare prior to registering in most part-time studies courses. It is a good idea to complete one or two courses before submitting your program declaration. Check your program's Entry page for specific requirements.

Upon approval, a program plan will be sent to you confirming your program of study.

Declare Now

Please allow approximately 8 weeks for processing.

Scheduled intakes

Ongoing Part-time Studies intakes: January, April and September

Prior Learning Assessment & Recognition (PLAR)

Some entry-level courses are eligible for Prior Learning Assessment and Recognition (PLAR). If you believe that you already possess the skills and knowledge that would otherwise be gained by completing a particular course, please contact the Program Assistant for application information.

Costs & Supplies

Tuition fees

Please see the Part-time Studies Fees page for information on tuition fees and refunds.

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.

Courses

Program delivery

This part-time studies program is offered on a course-by-course basis, allowing you the flexibility to complete courses in any order, provided that any required course prerequisites have been completed. Students register for each course individually, and may undertake studies in any term (Winter, Spring/Summer or Fall). While you may choose the pace of your studies, all program requirements must be completed within seven years as per BCIT Policy 5103 - Student Evaluation [PDF].

Please note that some courses in this program are offered only once or twice per year, and BCIT reserves the right to cancel courses if enrolment is insufficient.

In-classroom delivery is available for most courses in the program. Some courses are also offered online.

The length of most online courses is 12 weeks. Online learning students should plan to spend an average of seven-to-ten hours per week on their studies for each course.

Program matrix

Check current availability of courses for this program.

1. Required Courses: Credits
  MKTG 1102 Essentials of Marketing 3.0
  MKTG 1323 Effective Public Speaking 3.0
  MKTG 2203 Marketing Communications Essentials 3.0
  MKTG 2205 Marketing of Services 3.0
  MKTG 2525 Global Marketing 3.0
  MKTG 3309 Marketing Research 4.0
  MKTG 3322 Promotional Strategies 3.0
  MKTG 3325 Consumer Behaviour 3.0
  MKTG 3554 Digital Branding 3.0
  MKTG 4340 Marketing Planning Fundamentals 3.0
 
2. Complete 9.0 credits from the following list of electives: Credits
  FUND 1215 Essentials of Fundraising 3.0
  MKTG 1023 Presentation Skills 1.0
  MKTG 1024 Business Plan Development 1.0
  MKTG 1123 Sustainable Event Management Operations 3.0
  MKTG 1324 Small Business Development 3.0
  MKTG 1342 Trade/Consumer Show Marketing 3.0
  MKTG 1352 Digital Marketing 3.0
  MKTG 1550 Social Media for Business 3.0
  MKTG 1552 Social Media Marketing 3.0
  MKTG 1554 Fundamentals of Branding 3.0
  MKTG 2225 Project Management in Marketing 4.0
  MKTG 2438 Digital and Direct Marketing 3.0
  MKTG 3113 Customer Relationship Management 3.0
  MKTG 3315 Sponsorship and Corporate Social Responsibility 3.0
  MKTG 3321 Public Relations 3.0
  MKTG 3406 Brand Innovation and Development 3.0
  MKTG 3525 Global Advertising and Promotions 3.0
 
3. Complete a minimum of 6.0 credits from the following list of electives: Credits
  BLAW 3100 Business Law 4.0
  BSYS 1001 Business Information Systems 1 - Office 2013 3.0
  BSYS 2051 Business Data Analytics with MS Excel 2013 3.0
  BUSA 2005 Principles of Management 4.0
  BUSA 2205 Entrepreneurial Management 3.0
  COMM 1103 Introduction to Business and Technical Communication 3.0
  COMM 2202 Business and Technical Correspondence 3.0
  COMM 2203 Business and Technical Reports 3.0
  ECON 2100 Microeconomics 3.0
  ECON 2200 Macroeconomics 4.0
  FMGT 1100 Accounting 1 4.0
  FMGT 2100 Accounting 2 5.5
  FMGT 3510 Finance 1 4.0
  OPMT 1110 Business Mathematics 4.0
  OPMT 1197 Statistics for Business and Industry 4.5
  ORGB 1105 Organizational Behaviour 4.0
 
Total Credits: 46.0

Check current availability of courses for this program.

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Downtown Campus
555 Seymour Street
Vancouver, BC

Many courses are also offered through distance and online learning.

Continue your education

BCIT offers part-time students the opportunity to complete a series of credential programs, ultimately leading to a Bachelor of Business Administration. If you apply and qualify, you can work towards the following credentials:

  1. Marketing Management, Certificate
  2. Advanced Marketing Management, Certificate
  3. Business Administration (Marketing Option), Diploma
  4. Bachelor of Business Administration

Graduating & Jobs

Apply for graduation

Upon successful completion of all program requirements, complete an Application for BCIT Credential [PDF] and submit to Student Information and Enrolment Services.

Allow approximately six to eight weeks for processing.

All financial obligations to the Institute must be met prior to issuance of any credential.

Contact Us

Christina Hagberg
Part-time Studies Program Assistant - Marketing Management
604-412-7675 | Christina_Hagberg@bcit.ca

Stacy Laviolette
Part-time Studies Coordinator - Marketing Management
604-412-7608 | Stacy_Laviolette@bcit.ca

Contact a Part-time Studies Program Advisor with the BCIT program name in the subject line if you have a question about:
  • Course selection and program planning
  • Declaring your program
  • Making changes to your approved program plan
  • Applying for transfer credit and advanced placement
  • Laddering options
  • Job placement and graduate outcomes
  • Student life

Questions or comments?

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Freedom of Information and Protection of Privacy.

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Freedom of Information and Protection of Privacy.

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