Part-time Certificate 6300mcert

BCIT Marketing Management- Certificate

For those who work in the retail, wholesale, manufacturing and service industries, this program offers an assortment of courses designed to provide you with an understanding of all the elements of Marketing Management. Studies will include marketing planning, promotion, research, customer service and sales. In this program, students may tailor their program to focus on areas that are more relative to their area of work or personal interest.

Program Entry

Application processing

Ongoing throughout the year.

Program declaration

To determine if the courses you intend to take will be applied towards a credential you must declare your program. This ensures that BCIT is aware of your intent to complete the program as it is currently outlined.

Program declaration enables you to declare a program of study and outline the courses you plan to complete to meet the program requirements. Program declaration also provides the opportunity to apply for transfer credit. Upon approval, a confirmation letter will be mailed to you outlining your program of study.

To declare your program, please submit the Part-time Program Declaration form [PDF]. This form is also available at Student Information and Enrolment Services. Please allow approximately six to eight weeks for processing.

Scheduled intakes

January, April and September

Prior Learning Assessment & Recognition (PLAR)

Some entry-level courses are eligible for Prior Learning Assessment and Recognition (PLAR). If you believe that you already possess the skills and knowledge that would otherwise be gained by completing a particular course, please contact the Program Assistant for application information.

Costs & Supplies

Tuition fees

Please see the Part-time Studies Fees page for information on tuition fees and refunds.

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.

Courses

Program delivery

This part-time studies program is offered on a course-by-course basis, allowing you the flexibility to complete courses in any order, provided that any required course prerequisites have been completed. Students register for each course individually, and may undertake studies in any term (Winter, Spring/Summer or Fall). While you may choose the pace of your studies, all program requirements must be completed within seven years as per BCIT Policy 5103 - Student Evaluation [PDF].

Please note that some courses in this program are offered only once or twice per year, and BCIT reserves the right to cancel courses if enrolment is insufficient.

In-classroom delivery is available for most courses in the program. Some courses are also offered online.

The length of most in-classroom courses is 36 hours of classroom time, delivered in either 12 sessions (e.g. one three-hour class per week), six sessions (e.g. one six-hour class per week), or five sessions (e.g. one 7.25-hour class per day). Students should schedule an additional one to two hours of independent study time for each hour of in-classroom time, to complete readings, assignments, projects and exam preparation.

The length of most online courses is 12 weeks. Online learning students should plan to spend an average of seven-to-ten hours per week on their studies for each course.

Program matrix

Check current availability of courses for this program.

1. Required Courses: Credits
  MKTG 1102 Essentials of Marketing 3.0
  MKTG 1112 Customer Relations 3.0
  MKTG 1219 Professional Sales Skills 3.0
  MKTG 2203 Marketing Communications Essentials 3.0
  MKTG 2205 Marketing of Services 3.0
  MKTG 2525 Global Marketing 3.0
  MKTG 3309 Marketing Research 4.0
  MKTG 3322 Promotional Strategies 3.0
  MKTG 4340 Marketing Planning Fundamentals 3.0
  MKTG 4501 Strategic Marketing Management Simulation 3.0
 
2. Complete 9.0 credits from the following list of electives: Credits
  FUND 1215 Essentials of Fundraising 3.0
  MKTG 1123 Sustainable Event Management Operations 3.0
  MKTG 1218 Inside Sales 3.0
  MKTG 1323 Effective Public Speaking 3.0
  MKTG 1324 Small Business Development 3.0
  MKTG 1342 Trade/Consumer Show Marketing 3.0
  MKTG 1352 Strategic Online Marketing 3.0
  MKTG 1550 Social Media for Business 3.0
  MKTG 1552 Social Media Marketing 3.0
  MKTG 1554 Fundamentals of Branding 3.0
  MKTG 2212 Strategies in Customer Service 3.0
  MKTG 2225 Project Management in Marketing 3.5
  MKTG 2438 Digital and Direct Marketing 3.0
  MKTG 3315 Sponsorship and Corporate Social Responsibility 3.0
  MKTG 3321 Public Relations 3.0
  MKTG 3406 Brand Innovation and Development 3.0
  MKTG 3554 Digital Branding 3.0
 
3. Complete a minimum of 6.0 credits from the following list of electives: Credits
  BCST 1150 Radio Broadcasting Introduction 3.0
  BCST 1160 Television Broadcasting and Video Introduction 3.0
  BLAW 3100 Business Law 4.0
  BSYS 1001 Business Information Systems 1 - Office 2013 3.0
  BSYS 2051 Business Data Analytics with MS Excel 2013 3.0
  BUSA 2005 Principles of Management 4.0
  BUSA 2205 Entrepreneurial Management 3.0
  COMM 1103 Introduction to Business and Technical Communication 3.0
  COMM 2202 Business and Technical Correspondence 3.0
  COMM 2203 Business and Technical Reports 3.0
  ECON 2100 Microeconomics 3.0
  ECON 2200 Macroeconomics 4.0
  FMGT 1100 Accounting 1 4.0
  FMGT 2100 Accounting 2 5.5
  FMGT 3510 Finance 1 4.0
  OPMT 1110 Business Mathematics 4.0
  OPMT 1197 Statistics for Business and Industry 4.5
  ORGB 1105 Organizational Behaviour 4.0
 
Total Credits: 46.0

Check current availability of courses for this program.

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Downtown Campus
555 Seymour Street
Vancouver, BC

Many courses are also offered through distance and online learning.

Continue your education

BCIT offers part-time students the opportunity to complete a series of credential programs, ultimately leading to a Bachelor of Business Administration. If you apply and qualify, you can work towards the following credentials:

  1. Marketing Management, Certificate
  2. Advanced Marketing Management, Certificate
  3. Marketing Management, Diploma
  4. Bachelor of Business Administration

Graduating & Jobs

Graduate employment outcomes

The BCIT student outcomes reports present summary findings from the annual survey of former students administered by BC Stats one to two years after graduation. These reports combine the last three years of available results for the 2011-2013 BCIT Outcomes Surveys of 2010-2012 Graduates and for Degree 2009-2011 Graduates. The reports are organized into two-page summaries containing information on graduates' labour market experiences and opinions regarding their education. More detailed information can be accessed at the BC Student Outcomes website.

To view these results, you may need to have the Adobe Acrobat Reader installed in your Web browser.

Apply for graduation

Upon successful completion of all program requirements, complete an Application for BCIT Credential [PDF] and submit to Student Information and Enrolment Services.

Allow approximately six to eight weeks for processing.

All financial obligations to the Institute must be met prior to issuance of any credential.

Contact Us

Julia Dreyer,
Program Assistant
604-432-8611

Program Advising
604-434-1610

Questions or comments?

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Freedom of Information and Protection of Privacy.

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