British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1552

BCIT

MKTG 1552 - Social Media Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

In this course you will explore a broad range of Internet-based social media and integrating their use into overall strategic marketing efforts. The focus will be on using social media to establish and maintain an effective online presence. Among other topics, you will examine online advertising, website and search engine optimization, and analytics.

Credits

3.0

Cost

$500.00

Spring/Summer 2014

Below are four offerings of this course for the Spring/Summer 2014 term.

CRN 61414

Tue Apr 01 - Sat Jun 21 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 01 - Jun 21 Online

Instructor

Clayton Mitchell

Course Outline

Cost

$500.00

Notes

  1. Internet delivery format.
  2. Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 60543

Tue Apr 15 - Tue Jul 08 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 15 - Jul 08 Tue 17:30 - 20:30 DTC Rm. 890

Instructor

Clayton Mitchell

Course Outline

TBD

Cost

$500.00

Notes

  1. No Class on July 1.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 60546

Fri Apr 25 - Sun May 04 2 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 25 - May 02 Fri 17:30 - 20:30 DTC Rm. 890
Apr 26 - May 03 Sat 09:00 - 17:00 DTC Rm. 890
Apr 27 - May 04 Sun 09:00 - 17:00 DTC Rm. 890

Instructor

Clayton Mitchell

Course Outline

TBD

Cost

$500.00

Notes

  1. Class times: Friday– 17:30 – 20:30 Saturday– 09:00 – 16:00 Sunday– 09:00 – 16:00

CRN 60545

Sat Jun 07 - Sat Jul 12 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jun 07 - Jul 12 Sat 09:00 - 16:00 DTC Rm. 364

Instructor

Clayton Mitchell

Course Outline

TBD

Cost

$500.00

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Develop social media strategies that integrate with other online and offline marketing programs.
  • Describe how social media can be applied to help achieve business goals.
  • Implement a process for establishing and maintaining a strong social media presence.
  • Use tools to manage an entire online marketing program.
  • Measure the effectiveness of social media and other online marketing initiatives.
  • Discuss current trends and practices in social media and online marketing.

Related Programs

MKTG 1552 is offered as a part of the following programs:

School of Business

  1. Advanced Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management
    Part-time   Certificate
  6. Marketing Management
    Part-time   Diploma
  7. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  8. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  9. Marketing Management - Event Marketing
    Part-time   Associate Certificate
  10. Marketing Management - Marketing Communications
    Part-time   Associate Certificate
  11. Marketing Management - Public Relations
    Part-time   Associate Certificate
  12. Marketing Management - Retail Marketing Management
    Part-time   Associate Certificate
  13. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  14. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  15. Social Media and Online Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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Registration is now open for the Spring/Summer 2014 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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