British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1552

BCIT

MKTG 1552 - Social Media Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

In this course you will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, you will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps you establish and maintain an effective online presence (that goes beyond Facebook and Twitter).

Credits

3.0

Cost

$527.59

Fall 2015

Below are four offerings of this course for the Fall 2015 term.

CRN 38446

Sat Sep 12 - Sat Oct 17 6 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Oct 17 Sat 09:00 - 16:00 DTC Rm. 890

Instructor

Clayton Mitchell

Course Outline

TBD

Cost

$527.59

CRN 37613

Mon Sep 14 - Sat Dec 05 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Dec 05 Online

Instructor

Clayton Mitchell

Course Outline

TBD

Cost

$527.59

Notes

  1. Internet delivery format.
  2. Students must submit an email address at the time of registration. To be successful in our online courses, plan to spend 7-10 hours per course per week on your studies starting week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 38447

Mon Sep 14 - Mon Dec 07 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Dec 07 Mon 17:30 - 20:30 DTC Rm. 382

Instructor

Clayton Mitchell

Course Outline

TBD

Cost

$527.59

Notes

  1. No Class on October 12.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 38445

Wed Sep 16 - Wed Dec 09 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 16 - Dec 09 Wed 18:30 - 21:30 BBY SW3 Rm. 3655

Instructor

Clayton Mitchell

Course Outline

TBD

Cost

$527.59

Notes

  1. This course is held in a Mac Lab. Students are welcome to bring their own laptops. No class on November 11.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Develop social media strategies that integrate with other online and offline marketing programs.
  • Describe how social media can be applied to help achieve business goals.
  • Implement a process for establishing and maintaining a strong social media presence.
  • Use tools to manage an entire online marketing program.
  • Measure the effectiveness of social media and other online marketing initiatives.
  • Discuss current trends and practices in social media and online marketing.

Related Programs

MKTG 1552 is offered as a part of the following programs:

School of Business

  1. Advanced Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management
    Part-time   Certificate
  6. Marketing Management
    Part-time   Diploma
  7. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  8. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  9. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  10. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  11. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  12. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  13. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  14. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  15. Social Media and Online Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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Registration is now open for the Fall 2015 term.

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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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