British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1552

BCIT

MKTG 1552 - Social Media Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

In this course you will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, you will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps you establish and maintain an effective online presence (that goes beyond Facebook and Twitter).

Credits

3.0

Cost

$527.59

Winter 2016

Below are five offerings of this course for the Winter 2016 term.

CRN 79380

Mon Jan 11 - Mon Apr 11 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Apr 11 Mon 18:30 - 21:30 BBY SE12 Rm. 321

Instructor

Clayton Mitchell

Course Outline

Cost

$527.59

Notes

  1. No Class on Februrary 8 and March 28.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 78685

Mon Jan 11 - Sat Apr 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Apr 02 Online

Instructor

Clayton Mitchell

Course Outline

Cost

$527.59

Notes

  1. Internet delivery format.
  2. Students must submit an e-mail address at the time of registration. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 79289

Tue Jan 12 - Tue Mar 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 12 - Mar 29 Tue 17:30 - 20:30 DTC Rm. 890

Instructor

Clayton Mitchell

Course Outline

Cost

$527.59

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 83046

Thu Jan 14 - Thu Mar 31 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 14 - Mar 31 Thu 13:00 - 16:00 DTC Rm. 890

Instructor

Raymond Yang

Course Outline

Cost

$527.59

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 78591

Sat Jan 30 - Sat Mar 05 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 30 - Mar 05 Sat 09:00 - 16:00 DTC Rm. 890

Instructor

Clayton Mitchell

Course Outline

Cost

$527.59

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Develop social media strategies that integrate with other online and offline marketing programs.
  • Describe how social media can be applied to help achieve business goals.
  • Implement a process for establishing and maintaining a strong social media presence.
  • Use tools to manage an entire online marketing program.
  • Measure the effectiveness of social media and other online marketing initiatives.
  • Discuss current trends and practices in social media and online marketing.

Related Programs

MKTG 1552 is offered as a part of the following programs:

School of Business

  1. Advanced Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  4. Marketing Management
    Part-time   Certificate
  5. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  6. Marketing Management
    Part-time   Diploma
  7. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  8. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  10. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  11. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  12. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  13. Social Media and Online Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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Registration News

Registration is currently open for the Winter 2016 term.

The sneak preview for the Spring/Summer 2016 term starts Fri, Feb 12 at 8:30 am (PST). Web registration for the Spring/Summer 2016 term will open Sun, Feb 14 at 9:00 am (PST).

Students may also register by phone, mail or in-person, starting Mon, Feb 15 at 8:00 am (PST).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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