In this course you will explore a broad range of Internet-based social media and integrating their use into overall strategic marketing efforts. The focus will be on using social media to establish and maintain an effective online presence. Among other topics, you will examine online advertising, website and search engine optimization, and analytics.
Students must submit an email address at the time of registration. To be successful in our online courses, plan to spend 7-10 hours per course per week on your studies starting week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
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