In this course you will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, you will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps you establish and maintain an effective online presence (that goes beyond Facebook and Twitter).
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Mandatory attendance is required for all classes. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
Upon successful completion of this course, the student will be able to:
Analyze the effectiveness of your company’s and competitors’ social media programs.
Design social media programs that directly support business and marketing goals.
Develop social marketing tactics that integrate with other online and offline marketing channels and programs.
Discuss current trends and practices in social marketing.
Implement a process for planning social media marketing activities.
Identify how to effectively utilize common social marketing techniques, such as crowdsourcing and viral marketing.
Measure the effectiveness of social marketing activities.
Use tools to manage social media marketing programs.
Effective as of Fall 2016
MKTG 1552 is offered as a part of the following programs:
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