British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1552

BCIT

MKTG 1552 - Social Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

In this course you will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, you will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps you establish and maintain an effective online presence (that goes beyond Facebook and Twitter).

Credits

3.0

Cost

$538.60

Fall 2016

Below are four offerings of this course for the Fall 2016 term.

CRN 37613

Mon Sep 12 - Sat Dec 03 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 03 Online

Instructor

Clayton Mitchell

Course Outline

TBD

Cost

$538.60

Notes

  1. Internet delivery format.
  2. Students must submit e-mail address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. ***Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. ***
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 38447

Mon Sep 12 - Mon Dec 05 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 05 Mon 17:30 - 20:30 DTC Rm. 300

Instructor

Clayton Mitchell

Course Outline

TBD

Cost

$538.60

Notes

  1. No Class on October 10 due to stat holiday.

One seat remaining as of Jul 26, 2016 10:44 pm PDT. Seats remaining may change at any time prior to registration and payment.

CRN 38445

Wed Sep 14 - Wed Nov 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Nov 30 Wed 18:30 - 21:30 BBY SW3 Rm. 2675

Instructor

Clayton Mitchell

Course Outline

TBD

Cost

$538.60

CRN 38446

Sat Sep 17 - Sat Oct 22 6 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 17 - Oct 22 Sat 09:00 - 16:00 DTC Rm. 370

Instructor

Clayton Mitchell

Course Outline

TBD

Cost

$538.60

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Develop social media strategies that integrate with other online and offline marketing programs.
  • Describe how social media can be applied to help achieve business goals.
  • Implement a process for establishing and maintaining a strong social media presence.
  • Use tools to manage an entire online marketing program.
  • Measure the effectiveness of social media and other online marketing initiatives.
  • Discuss current trends and practices in social media and online marketing.

Effective as of Fall 2010

Related Programs

MKTG 1552 is offered as a part of the following programs:

School of Business

  1. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  2. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  3. Marketing Management
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management
    Part-time   Diploma
  6. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  7. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  8. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  10. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  11. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  12. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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