British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1552

BCIT

MKTG 1552 - Social Media Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

In this course you will explore a broad range of Internet-based social media and integrating their use into overall strategic marketing efforts. The focus will be on using social media to establish and maintain an effective online presence. Among other topics, you will examine online advertising, website and search engine optimization, and analytics.

Credits

3.0

Cost

$513.26

Fall 2014

Below are four offerings of this course for the Fall 2014 term.

CRN 37613

Mon Sep 15 - Sat Dec 06 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 15 - Dec 06 Online

Instructor

Clayton Mitchell

Course Outline

Cost

$513.26

Notes

  1. Internet delivery format.
  2. Students must submit an email address at the time of registration. To be successful in our online courses, plan to spend 7-10 hours per course per week on your studies starting week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 38447

Mon Sep 15 - Mon Dec 08 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 15 - Dec 08 Mon 17:30 - 20:30 DTC Rm. 371

Instructor

Clayton Mitchell

Course Outline

Cost

$513.26

Notes

  1. No Class on October 13.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 38445

Wed Sep 17 - Wed Dec 03 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 17 - Dec 03 Wed 18:30 - 21:30 BBY SE6 Rm. 230

Instructor

Clayton Mitchell

Course Outline

Cost

$513.26

Notes

  1. This course is held in a Mac Lab. Students are welcome to bring their own laptops.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 37654

Mon Oct 06 - Sat Nov 29 8 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 06 - Nov 29 Online

Instructor

Stacy Laviolette

Course Outline

TBD

Cost

$513.26

Notes

  1. Internet delivery format.
  2. Students must submit e-mail address when registering. Our courses are paced and highly interactive with participation requirements weekly. Frequesnt contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. PLEASE NOTE: This online section is intensive. Students should expect to devote 7-10 hours or study per week.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

Winter 2015

Below are four offerings of this course for the Winter 2015 term.

CRN 78685

Mon Jan 12 - Sat Apr 04 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 12 - Apr 04 Online

Instructor

Clayton Mitchell

Course Outline

TBD

Cost

$513.26

Notes

  1. Internet delivery format.
  2. Students must submit an email address at the time of registration. To be successful in our online courses, plan to spend 7-10 hours per course per week on your studies starting week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 79380

Mon Jan 12 - Mon Apr 13 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 12 - Apr 13 Mon 18:30 - 21:30 BBY SW1 Rm. 2004

Instructor

Clayton Mitchell

Course Outline

TBD

Cost

$513.26

Notes

  1. No Class on Februrary 9 and April 6.

CRN 79289

Tue Jan 13 - Tue Mar 31 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 13 - Mar 31 Tue 17:30 - 20:30 DTC Rm. 890

Instructor

Clayton Mitchell

Course Outline

TBD

Cost

$513.26

Three seats remaining as of Nov 22, 2014 7:19 pm PST. Seats remaining may change at any time prior to registration and payment.

CRN 78591

Sat Jan 31 - Sat Mar 07 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 31 - Mar 07 Sat 09:00 - 16:00 DTC Rm. 890

Instructor

Clayton Mitchell

Course Outline

TBD

Cost

$513.26

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Develop social media strategies that integrate with other online and offline marketing programs.
  • Describe how social media can be applied to help achieve business goals.
  • Implement a process for establishing and maintaining a strong social media presence.
  • Use tools to manage an entire online marketing program.
  • Measure the effectiveness of social media and other online marketing initiatives.
  • Discuss current trends and practices in social media and online marketing.

Related Programs

MKTG 1552 is offered as a part of the following programs:

School of Business

  1. Advanced Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management
    Part-time   Certificate
  6. Marketing Management
    Part-time   Diploma
  7. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  8. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  9. Marketing Management - Event Marketing
    Part-time   Associate Certificate
  10. Marketing Management - Marketing Communications
    Part-time   Associate Certificate
  11. Marketing Management - Public Relations
    Part-time   Associate Certificate
  12. Marketing Management - Retail Marketing Management
    Part-time   Associate Certificate
  13. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  14. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  15. Social Media and Online Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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