British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1550

BCIT

MKTG 1550 - Social Media for Business

Marketing Management Part-time Studies Course

School of Business

Course Details

Facebook. Twitter. Blogs. YouTube. Flickr. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What's the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business' online presence. At the end of the course you will have designed a social media marketing campaign, presented it and have it ready to implement for your small business.

Credits

3.0

Cost

$555.10

Spring/Summer 2017

Below are three offerings of this course for the Spring/Summer 2017 term.

CRN 63528

Mon Apr 10 - Sat Jul 01 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 10 - Jul 01 Online

Instructor

Rebecca Coleman

Course Outline

Cost

$555.10

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 60547

Tue Apr 11 - Tue Jun 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 11 - Jun 27 Tue 17:30 - 20:30 DTC Rm. 652

Instructor

Rebecca Coleman

Course Outline

Cost

$555.10

Notes

  1. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 61271

Wed Apr 12 - Wed Jun 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 12 - Jun 28 Wed 09:00 - 12:00 DTC Rm. 370

Instructor

Rebecca Coleman

Course Outline

Cost

$555.10

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Define traditional marketing methods and new media marketing methods, and understand the difference between them.
  • Assess which social media will work best to market your small business and how to use these tools.
  • Construct a social media marketing plan for a business, plus a calendar which will drive your future social media marketing.
  • Be able to clearly define best practices and understand the etiquette of each of the major social networks.

Effective as of Fall 2016

Related Programs

MKTG 1550 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  6. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  7. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  8. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  10. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  11. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  12. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  13. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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Registration News

Registration is currently open for the Spring/Summer 2017 term.

The sneak preview for the Fall 2017 term starts Fri, May 26 at 8:30 am (PDT). Web registration for the Fall 2017 term will open Sun, May 28 at 9:00 am (PDT).

Students may also register by phone, mail or in-person, starting Mon, May 29 at 8:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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