British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1550

BCIT

MKTG 1550 - Social Media for Business

Marketing Management Part-time Studies Course

School of Business

Course Details

Facebook. Twitter. Blogs. YouTube. Flickr. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What's the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business' online presence. At the end of the course you will have designed a social media marketing campaign, presented it and have it ready to implement for your small business.

Credits

3.0

Cost

$544.84

Fall 2016

Below are three offerings of this course for the Fall 2016 term.

CRN 38517

Mon Sep 12 - Mon Dec 05 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 05 Mon 09:00 - 12:00 DTC Rm. 364

Instructor

Rebecca Coleman

Course Outline

Cost

$544.84

Notes

  1. No Class on October 10 due to stat holiday.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 39337

Mon Sep 12 - Sat Dec 03 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 03 Online

Instructor

Rebecca Coleman

Course Outline

Cost

$544.84

Notes

  1. Internet delivery format.
  2. Students must submit e-mail address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. ***Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. ***
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 38349

Tue Sep 13 - Tue Nov 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Nov 29 Tue 17:30 - 20:30 DTC Rm. 375

Instructor

Rebecca Coleman

Course Outline

Cost

$544.84

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Define traditional marketing methods and new media marketing methods, and understand the difference between them.
  • Assess which social media will work best to market your small business and how to use these tools.
  • Construct a social media marketing plan for a business, plus a calendar which will drive your future social media marketing.
  • Be able to clearly define best practices and understand the etiquette of each of the major social networks.

Effective as of Fall 2016

Related Programs

MKTG 1550 is offered as a part of the following programs:

School of Business

  1. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  2. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  3. Marketing Management
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management
    Part-time   Diploma
  6. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  7. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  8. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  10. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  11. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  12. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  13. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  14. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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Registration News

Registration is currently open for the Fall 2016 term.

The sneak preview for the Winter 2017 term starts Fri, Oct 21 at 8:30 am (PDT). Web registration for the Winter 2017 term will open Sun, Oct 23 at 9:00 am (PDT).

Students may also register by phone, mail or in-person, starting Mon, Oct 24 at 8:00 am (PDT).

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