Facebook. Twitter. Blogs. YouTube. Flickr. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What's the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business' online presence. At the end of the course you will have designed a social media marketing campaign, presented it and have it ready to implement for your small business. (3.0 Credits)
Students must submit email address when registering. To be succesful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. For more course information please contact Rebecca Coleman at firstname.lastname@example.org or visit rebeccacoleman.ca.
Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
This course offering is in progress. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
Upon successful completion of the course, the student will be able to:
Define general marketing methods and those specific to 'the new marketing'.
Assess which social media will work best to market your small business and how to use these tools.
Construct a calendar which will drive your future social media marketing.
Interpret the etiquette of each of the social media networks.
MKTG 1550 is offered as a part of the following programs: