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BCIT

MKTG 1550 - Social Media for Business

Marketing Management Part-time Studies Course

School of Business

Course Details

Facebook. Twitter. Blogs. YouTube. Flickr. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What's the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business' online presence. At the end of the course you will have designed a social media marketing campaign, presented it and have it ready to implement for your small business.

Credits

3.0

Cost

$544.84 - $555.10 See individual course offerings below for actual costs.

Fall 2016

Below is one offering of this course for the Fall 2016 term.

CRN 38517

Mon Sep 12 - Mon Dec 05 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 05 Mon 09:00 - 12:00 DTC Rm. 364

Instructor

Rebecca Coleman

Course Outline

Cost

$544.84

Notes

  1. No Class on October 10 due to stat holiday.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

Winter 2017

Below are three offerings of this course for the Winter 2017 term.

CRN 78481

Tue Jan 10 - Tue Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Mar 28 Tue 17:30 - 20:30 DTC Rm. 371

Instructor

Rebecca Coleman

Course Outline

TBD

Cost

$555.10

One seat remaining as of Dec 5, 2016 4:49 pm PST. Seats remaining may change at any time prior to registration and payment.

CRN 79372

Mon Jan 09 - Mon Apr 03 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Apr 03 Mon 09:00 - 12:00 DTC Rm. 364

Instructor

Rebecca Coleman

Course Outline

TBD

Cost

$555.10

Notes

  1. There will be no class on February 13 due to stat holiday.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 80177

Mon Jan 09 - Sat Apr 01 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Apr 01 Online

Instructor

Rebecca Coleman

Course Outline

TBD

Cost

$555.10

Notes

  1. Internet delivery format.
  2. Students must submit an e-mail address at the time of registration. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Define traditional marketing methods and new media marketing methods, and understand the difference between them.
  • Assess which social media will work best to market your small business and how to use these tools.
  • Construct a social media marketing plan for a business, plus a calendar which will drive your future social media marketing.
  • Be able to clearly define best practices and understand the etiquette of each of the major social networks.

Effective as of Fall 2016

Related Programs

MKTG 1550 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  6. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  7. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  8. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  10. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  11. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  12. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  13. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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Registration is now open for the Winter 2017 term.

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