British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1550

BCIT

MKTG 1550 - Social Media for Business

Marketing Management Part-time Studies Course

School of Business

Course Details

Facebook. Twitter. Blogs. YouTube. Flickr. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What's the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business' online presence. At the end of the course you will have designed a social media marketing campaign, presented it and have it ready to implement for your small business.

Credits

3.0

Cost

$519.26

Fall 2014

Below are three offerings of this course for the Fall 2014 term.

CRN 38517

Mon Sep 15 - Mon Dec 08 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 15 - Dec 08 Mon 09:00 - 12:00 DTC Rm. 364

Instructor

Rebecca Coleman

Course Outline

TBD

Cost

$519.26

Notes

  1. No Class on October 13.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 39337

Mon Sep 15 - Sat Dec 06 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 15 - Dec 06 Online

Instructor

Rebecca Coleman

Course Outline

TBD

Cost

$519.26

Notes

  1. Internet delivery format.
  2. Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 38349

Tue Sep 16 - Tue Dec 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 16 - Dec 02 Tue 17:30 - 20:30 DTC Rm. 890

Instructor

Rebecca Coleman

Course Outline

TBD

Cost

$519.26

Notes

  1. No Class on November 11.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Define general marketing methods and those specific to 'the new marketing'.
  • Assess which social media will work best to market your small business and how to use these tools.
  • Construct a calendar which will drive your future social media marketing.
  • Interpret the etiquette of each of the social media networks.

Related Programs

MKTG 1550 is offered as a part of the following programs:

School of Business

  1. Advanced Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management
    Part-time   Certificate
  6. Marketing Management
    Part-time   Diploma
  7. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  8. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  9. Marketing Management - Event Marketing
    Part-time   Associate Certificate
  10. Marketing Management - Marketing Communications
    Part-time   Associate Certificate
  11. Marketing Management - Public Relations
    Part-time   Associate Certificate
  12. Marketing Management - Retail Marketing Management
    Part-time   Associate Certificate
  13. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  14. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  15. Social Media and Online Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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Registration is now open for the Fall 2014 term.

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