British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1342

BCIT

MKTG 1342 - Trade/Consumer Show Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

Examines how a trade/consumer show is an effective marketing opportunity for businesses of all sizes. Focuses on the application of marketing principles through the medium of trade or consumer shows. Also covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving a strategic plan for a trade/consumer show.

Credits

3.0

Cost

$480.01

Fall 2016

Below are two offerings of this course for the Fall 2016 term.

CRN 30743

Tue Sep 13 - Tue Nov 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Nov 29 Tue 17:30 - 20:30 DTC Rm. 687

Instructor

Donna Serviss

Course Outline

Cost

$480.01

CRN 43302

Fri Nov 18 - Sun Nov 27 3 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 18 Fri 17:30 - 20:30 DTC Rm. 376
Nov 19 - Nov 20 Sat/Sun 09:00 - 17:00 DTC Rm. 376
Nov 25 Fri 17:30 - 20:30 DTC Rm. 376
Nov 26 - Nov 27 Sat/Sun 09:00 - 17:00 DTC Rm. 376

Instructor

Fawn Mulcahy

Course Outline

Cost

$480.01

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 18-20 and 25-27 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 0900-1700.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Explain the role of trade or consumer shows as a promotional strategy and understand consumer and business buyer behaviour at shows
  • Position trade and consumer shows as a dynamic marketing strategy in an integrated marketing communications plan
  • Plan, implement and evaluate trade and consumer shows, including pre-show, at-show and post show marketing strategies
  • Explain the process of researching, selecting and participating in trade or consumer shows
  • Develop a customer profile and display needs analysis for a show program
  • Set measureable objectives and evaluate results of trade and consumer shows
  • Understand the principles of exhibit design for maximum results

Effective as of Fall 2016

Related Programs

MKTG 1342 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management
    Part-time   Diploma
  5. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  6. Marketing Management - Sales Skills
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2016

Books for Fall 2016 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows
Author Barry Siskind
Publisher Wiley
Copyright 2005
Binding Paperback
ISBN 978-0-47083-469-5
Price $28.95
Required

Subscribe

Interested in being notified about future offerings of MKTG 1342 - Trade/Consumer Show Marketing? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Fall 2016 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

© BCIT