Tue Sep 15 - Tue Dec 01 12 Weeks
Class Meeting Times
|Sep 15 - Dec 01||Tue||17:30 - 20:30||DTC Rm. 481|
Examines how a trade/consumer show is an effective marketing opportunity for businesses of all sizes. Focuses on the application of marketing principles through the medium of trade or consumer shows. Also covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving a strategic plan for a trade/consumer show.
Upon successful completion, the student will be able to:
MKTG 1342 is offered as a part of the following programs:
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