Examines how a trade/consumer show is an effective marketing opportunity for businesses of all sizes. Focuses on the application of marketing principles through the medium of trade or consumer shows. Also covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving a strategic plan for a trade/consumer show.
Below are two offerings of this course for the Winter 2017 term.
Tue Jan 10 - Tue Mar 28 12 Weeks
|Jan 10 - Mar 28||Tue||17:30 - 20:30||DTC Rm. 481|
Fri Mar 03 - Sun Mar 12 3 Weeks
|Mar 03||Fri||17:30 - 21:30||DTC Rm. 376|
|Mar 04 - Mar 05||Sat/Sun||08:00 - 17:00||DTC Rm. 376|
|Mar 10||Fri||17:30 - 21:30||DTC Rm. 376|
|Mar 11 - Mar 12||Sat/Sun||08:00 - 17:00||DTC Rm. 376|
Upon successful completion of the course, the student will be able to:
Effective as of Fall 2016
MKTG 1342 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Winter 2017 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
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