Examines how a trade/consumer show is an effective marketing opportunity for businesses of all sizes. Focuses on the application of marketing principles through the medium of trade or consumer shows. Also covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving a strategic plan for a trade/consumer show.
Below is one offering of this course for the Spring/Summer 2017 term.
Sat May 06 - Sat Jun 10 6 Weeks
|May 06 - Jun 10||Sat||09:00 - 16:00||DTC|
This course offering has been cancelled. Please check back next term or subscribe to receive email updates.
Upon successful completion of the course, the student will be able to:
Effective as of Fall 2016
MKTG 1342 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Spring/Summer 2017 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
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