British Columbia Institute of


MKTG 1342 - Trade/Consumer Show Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

Examines how a trade/consumer show is an effective marketing opportunity for businesses of all sizes. Focuses on the application of marketing principles through the medium of trade or consumer shows. Also covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving a strategic plan for a trade/consumer show.





Spring/Summer 2016

Below is one offering of this course for the Spring/Summer 2016 term.

CRN 60541

Sat May 07 - Sat Jun 11 6 Weeks

Class Meeting Times

Dates Days Times Locations
May 07 - Jun 11 Sat 09:00 - 16:00 DTC Rm. 481


Donna Serviss

Course Outline



This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion, the student will be able to:

  • Explain the role of trade or consumer shows in an organization's marketing efforts.
  • Discuss the show industry in general, and the associations and job functions that exist within it.
  • Position trade and consumer shows as an active marketing tool and as part of the overall marketing strategy.
  • Describe the growth that will occur in the trade and consumer show industry in the next few years.
  • Prepare to compete for employment positions in the industry.

Related Programs

MKTG 1342 is offered as a part of the following programs:

School of Business

  1. Advanced Marketing Management
    Part-time   Certificate
  2. Marketing Management
    Part-time   Certificate
  3. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  4. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  5. Marketing Management
    Part-time   Diploma
  6. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Sales Skills
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit for more information.

Spring/Summer 2016

Books for Spring/Summer 2016 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows
Author Barry Siskind
Publisher Wiley
Copyright 2005
Binding Paperback
ISBN 978-0-47083-469-5
Price $28.95


Interested in being notified about future offerings of MKTG 1342 - Trade/Consumer Show Marketing? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Freedom of Information and Protection of Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is currently open for the Spring/Summer 2016 term.

The sneak preview for the Fall 2016 term starts Fri, May 27 at 8:30 am (PDT). Web registration for the Fall 2016 term will open Sun, May 29 at 9:00 am (PDT).

Students may also register by phone, mail or in-person, starting Mon, May 30 at 8:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›