Marketing Management
MKTG 1342 - Trade/Consumer Show Marketing
Examines how a trade/consumer show is an effective marketing opportunity for businesses of all sizes. Focuses on the application of marketing principles through the medium of trade or consumer shows. Also covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving a strategic plan for a trade/consumer show. (3 Credits)
Spring/Summer 2012
| May 12-Jun 16 | 6 Weeks | $431.43 | CRN: 60541 |
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| May 12-Jun 16 | Sat | 08:45-17:00 | DTC 481 |
| Note: This section is only available for registration starting Sun Feb 12, 2012 at 09:00 PST. |
| Jul 16-Jul 20 | 5 Days | $431.43 | CRN: 22851 |
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| Jul 16-Jul 20 | Mon-Fri | 08:45-17:00 | DTC 860 |
| Note: NOTE: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are advised to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course. |
| Note: This section is only available for registration starting Sun Feb 12, 2012 at 09:00 PST. |
