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MKTG 1123 - Sustainable Event Management Operations

Marketing Management Part-time Studies Course

School of Business

Course Details

Event Planning Professionals are more often than not, required to plan sustainable or "green" events as part of an organization's corporate social responsibility (CSR) goals. This course will introduce you to the new international sustainable event standards, and how to measure the environmental impact of an event. The marketing and communication of sustainable strategies and green positioning as well as the measuring and reporting on sustainable outcomes to event stakeholders will also be explored.

Credits

3.0

Cost

$489.47

Fall 2017

Below is one offering of this course for the Fall 2017 term.

CRN 38341

Fri Sep 22 - Sun Oct 01 3 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 22 Fri 17:30 - 20:30 DTC Rm. 476
Sep 23 - Sep 24 Sat/Sun 09:00 - 17:00 DTC Rm. 476
Sep 29 Fri 17:30 - 20:30 DTC Rm. 476
Sep 30 - Oct 01 Sat/Sun 09:00 - 17:00 DTC Rm. 476

Instructor

Tahira Endean

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$489.47

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 22-24 and Sept 29-Oct 1 with the following class times: Fridays - 1730-2030 and Saturdays and Sundays - 0900-1700

This section is only available for registration starting Sun, May 28 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Apply international standards to events to monitor and report on their environmental impact.
  • Manage sourcing and purchasing of environmentally friendly products and services, including disposal of consumable waste, emissions reduction, and the energy conservation initiatives of an event.
  • Explain and predict the positive impact your Initiatives can make on the potential environmental impact of events.
  • Analyze and inspire suppliers for best practices in the process of creating sustainable events.
  • Develop a sustainable event plan that fits within an organization's CSR goals.

Effective as of Fall 2016

Related Programs

MKTG 1123 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  6. Marketing Management - Tourism Management
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2017

No information on books is currently available for Fall 2017 offerings of this course.

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Registration News

Registration is currently open for the Spring/Summer 2017 term.

A sneak preview of Fall 2017 term courses is also available here. These courses are available for Web registration only starting Sun, May 28 at 9:00 am (PDT).

Students may also register by phone, mail or in-person, starting Mon, May 29 at 8:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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