British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1102

BCIT

MKTG 1102 - Essentials of Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Credits

3.0

Cost

$503.23

Fall 2016

Below are 11 offerings of this course for the Fall 2016 term.

CRN 42636

Tue Oct 04 - Thu Nov 10 6 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 04 - Nov 10 Tue/Thu 13:00 - 16:15 DTC Rm. 481

Instructor

Carla Furlong

Course Outline

TBD

Cost

$503.23

CRN 37667

Tue Sep 06 - Tue Dec 13 15 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 06 - Dec 13 Tue 08:30 - 11:20 BBY SE6 Rm. 112

Instructor

Donna Serviss

Course Outline

Cost

$503.23

Notes

  1. Students should be aware that this section will be taught along with international students in the IBMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur). Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 30713

Mon Sep 12 - Mon Dec 12 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 12 Mon 17:30 - 20:30 DTC Rm. 682

Instructor

Joseph Cuzzetto

Course Outline

TBD

Cost

$503.23

Notes

  1. No class on October 10 due to stat holiday.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 32386

Mon Sep 12 - Sat Dec 10 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 10 Online

Instructor

Barbara Smith

Course Outline

TBD

Cost

$503.23

Notes

  1. Internet delivery format.
  2. Students must submit e-mail address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. ***Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. ***
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 38318

Mon Sep 12 - Mon Dec 12 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 12 Mon 18:30 - 21:30 BBY SE6 Rm. 207

Instructor

Fair Gordon

Course Outline

Cost

$503.23

Notes

  1. No class on October 10 due to stat holiday.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 30715

Tue Sep 13 - Tue Dec 06 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Dec 06 Tue 17:30 - 20:30 DTC Rm. 410

Instructor

Raymond Yang

Course Outline

Cost

$503.23

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 38509

Wed Sep 14 - Wed Nov 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Nov 30 Wed 08:45 - 12:00 DTC Rm. 483

Instructor

Erica Halvorsen

Course Outline

Cost

$503.23

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 30719

Thu Sep 15 - Thu Dec 08 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 15 - Dec 08 Thu 18:30 - 21:30 BBY SE6 Rm. 204

Instructor

Margaret Vicic

Course Outline

Cost

$503.23

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 31629

Thu Sep 15 - Thu Dec 01 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 15 - Dec 01 Thu 13:00 - 16:15 DTC Rm. 483

Instructor

Mike Coates

Course Outline

Cost

$503.23

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 39424

Fri Sep 16 - Sun Oct 02 3 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 16 Fri 17:30 - 20:30 DTC Rm. 362
Sep 17 - Sep 18 Sat/Sun 09:00 - 17:30 DTC Rm. 362
Sep 30 Fri 17:30 - 20:30 DTC Rm. 362
Oct 01 - Oct 02 Sat/Sun 09:00 - 17:30 DTC Rm. 362

Instructor

Erica Halvorsen

Course Outline

Cost

$503.23

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 16 - 18 and Sept 30 - Oct 2 with the following class times: Fridays - 1730-2030 and Saturdays and Sundays - 0900-1730 No class weekend of September 23-25

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 43299

Fri Sep 16 - Fri Dec 09 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 16 - Dec 09 Fri 17:30 - 20:45 DTC Rm. 481

Instructor

Meaghan Taylor

Course Outline

Cost

$503.23

Notes

  1. No class on Friday Nov 11 due to stat holiday.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion, the student will be able to:

  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Outline the social impact of marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Conduct primary and secondary market research.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and production positioning.
  • Describe the decisions marketers make throughout the product life cycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
  • Develop promotion budgets, messages, and strategic media choices for an integrated marketing communications plan.
  • Discuss how marketers make international marketing decisions.

Effective as of Fall 2016

Related Programs

MKTG 1102 is offered as a part of the following programs:

School of Business

  1. Accounting
    Full-time   Diploma
  2. Accounting
    Part-time   Diploma
  3. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  4. Advanced Human Resource Management
    Part-time   Certificate
  5. Business Administration (General Option)
    Part-time   Diploma
  6. Business Administration (Global Studies Option)
    Part-time   Diploma
  7. Business Administration (Human Resources Option)
    Part-time   Diploma
  8. Business Administration (Management Option)
    Part-time   Diploma
  9. Business Administration (Marketing Option)
    Part-time   Diploma
  10. Business Essentials
    Part-time/Distance & Online Learning   Associate Certificate
  11. Business Information Technology Management
    Full-time   Diploma
  12. Business Management
    Part-time   Certificate
  13. Business Management
    Full-time   Diploma
  14. Business Management Studies (BMS)
    Full-time   Associate Certificate
  15. Business Operations Management
    Full-time   Diploma
  16. Digital Design and Development
    Full-time   Diploma
  17. Finance
    Full-time   Diploma
  18. Finance
    Part-time   Diploma
  19. Financial Management (Finance Option)
    Part-time   Certificate
  20. Financial Management (Professional Accounting Option)
    Part-time   Certificate
  21. Financial Planning
    Part-time   Diploma
  22. Financial Planning
    Full-time   Diploma
  23. Fire Executive Management
    Part-time/Distance & Online Learning   BCIT/Industry Partnership Certificate
  24. General Insurance and Risk Management
    Full-time   Diploma
  25. Global Business Studies
    Part-time   Certificate
  26. Graphic Communications Technology Management
    Full-time   Diploma
  27. Human Resource Management
    Full-time   Diploma
  28. International Business Management (Global Supply Chain Option)
    Full-time   Diploma
  29. International Business Management (International Business Option)
    Full-time   Diploma
  30. International Trade and Transportation Logistics
    Part-time   Certificate
  31. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  32. Marketing Management
    Part-time   Certificate
  33. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  34. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  35. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  36. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  37. Marketing Management (Professional Real Estate Option)
    Full-time   Diploma
  38. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  39. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  40. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  41. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  42. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  43. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  44. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  45. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  46. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  47. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  48. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  49. Media Techniques and Marketing Communications
    Part-time   Certificate
  50. Media Techniques for Business
    Part-time   Certificate
  51. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate
  52. Small Business Management
    Part-time/Distance & Online Learning   Statement of Completion
  53. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2016

Books for Fall 2016 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (6th Edition)
Author Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher Pearson Canada
Copyright 1917
Binding Paperback
ISBN 978-0-13447-052-8
Price $125.95
Choose One

Image not available
Mymarketinglab With Etext-Access Card For Marketing, 6Th Cdn Edition
Author Armstrong
Publisher Ph
Copyright 1917
Binding Digital Version
ISBN 978-0-13430-087-0
Price $115.95
Choose One

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (6th Edition)
Author Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher Pearson Canada
Copyright 1917
Binding Paperback
ISBN 978-0-13447-052-8
Price $125.95
Choose One

Image not available
Mymarketinglab With Etext-Access Card For Marketing, 6Th Cdn Edition
Author Armstrong
Publisher Ph
Copyright 1917
Binding Digital Version
ISBN 978-0-13430-087-0
Price $115.95
Choose One

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (6th Edition)
Author Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher Pearson Canada
Copyright 1917
Binding Paperback
ISBN 978-0-13447-052-8
Price $125.95
Choose One

Image not available
Mymarketinglab With Etext-Access Card For Marketing, 6Th Cdn Edition
Author Armstrong
Publisher Ph
Copyright 1917
Binding Digital Version
ISBN 978-0-13430-087-0
Price $115.95
Choose One

Subscribe

Interested in being notified about future offerings of MKTG 1102 - Essentials of Marketing? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Fall 2016 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

© BCIT