British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1102

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BCIT

MKTG 1102 - Essentials of Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Credits

3.0

Cost

$503.23 - $512.65 See individual course offerings below for actual costs.

Fall 2016

Below are seven offerings of this course for the Fall 2016 term.

CRN 37667

Tue Sep 06 - Tue Dec 13 15 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 06 - Dec 13 Tue 08:30 - 11:20 BBY SE6 Rm. 112

Instructor

Donna Serviss

Course Outline

Cost

$503.23

Notes

  1. Students should be aware that this section will be taught along with international students in the IBMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur). Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 30713

Mon Sep 12 - Mon Dec 12 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 12 Mon 17:30 - 20:30 DTC Rm. 682

Instructor

Joseph Cuzzetto

Course Outline

TBD

Cost

$503.23

Notes

  1. No class on October 10 due to stat holiday.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 32386

Mon Sep 12 - Sat Dec 10 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 10 Online

Instructor

Barbara Smith

Course Outline

TBD

Cost

$503.23

Notes

  1. Internet delivery format.
  2. Students must submit e-mail address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. ***Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. ***
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 38318

Mon Sep 12 - Mon Dec 12 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 12 Mon 18:30 - 21:30 BBY SE6 Rm. 207

Instructor

Fair Gordon

Course Outline

Cost

$503.23

Notes

  1. No class on October 10 due to stat holiday.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 30715

Tue Sep 13 - Tue Dec 06 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Dec 06 Tue 17:30 - 20:30 DTC Rm. 410

Instructor

Raymond Yang

Course Outline

Cost

$503.23

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 30719

Thu Sep 15 - Thu Dec 08 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 15 - Dec 08 Thu 18:30 - 21:30 BBY SE6 Rm. 204

Instructor

Margaret Vicic

Course Outline

Cost

$503.23

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 43299

Fri Sep 16 - Fri Dec 09 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 16 - Dec 09 Fri 17:30 - 20:45 DTC Rm. 481

Instructor

Meaghan Taylor

Course Outline

Cost

$503.23

Notes

  1. No class on Friday Nov 11 due to stat holiday.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2017

Below are 10 offerings of this course for the Winter 2017 term.

CRN 10001

Mon Jan 09 - Mon Apr 10 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Apr 10 Mon 17:30 - 20:30 DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

TBD

Cost

$512.65

Notes

  1. No Class on February 13 due to stat holiday.

Four seats remaining as of Dec 5, 2016 4:49 pm PST. Seats remaining may change at any time prior to registration and payment.

CRN 46421

Mon Jan 09 - Sat Apr 08 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Apr 08 Online

Instructor

Barbara Smith

Course Outline

Cost

$512.65

Notes

  1. Internet delivery format.
  2. Students must submit an e-mail address at the time of registration. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 10003

Tue Jan 10 - Tue Apr 04 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Apr 04 Tue 17:30 - 20:30 DTC Rm. 682

Instructor

Mike Coates

Course Outline

Cost

$512.65

CRN 10004

Wed Jan 11 - Wed Apr 05 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Apr 05 Wed 18:30 - 21:30 BBY SW1 Rm. 3190

Instructor

Margaret Vicic

Course Outline

Cost

$512.65

Four seats remaining as of Dec 5, 2016 4:49 pm PST. Seats remaining may change at any time prior to registration and payment.

CRN 79370

Wed Jan 11 - Wed Mar 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Mar 29 Wed 08:45 - 12:00 DTC Rm. 481

Instructor

Mike Coates

Course Outline

Cost

$512.65

Three seats remaining as of Dec 5, 2016 4:49 pm PST. Seats remaining may change at any time prior to registration and payment.

CRN 10011

Thu Jan 12 - Thu Apr 06 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 12 - Apr 06 Thu 17:30 - 20:30 DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

TBD

Cost

$512.65

CRN 80188

Fri Jan 13 - Sun Jan 29 3 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 13 Fri 17:30 - 20:30 DTC Rm. 376
Jan 14 - Jan 15 Sat/Sun 08:30 - 16:45 DTC Rm. 376
Jan 27 Fri 17:30 - 20:30 DTC Rm. 376
Jan 28 - Jan 29 Sat/Sun 08:30 - 16:45 DTC Rm. 376

Instructor

Erica Halvorsen

Course Outline

TBD

Cost

$512.65

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Jan 13-15 and 27-29 with the following class times: Fridays - 1730 - 2030 Saturdays and Sundays - 0830-1645 No classes the weekend of Jan 20-22

CRN 81213

Fri Mar 10 - Sun Mar 19 3 Weeks

Class Meeting Times

Dates Days Times Locations
Mar 10 Fri 17:30 - 20:30 DTC Rm. 362
Mar 11 - Mar 12 Sat/Sun 08:30 - 16:45 DTC Rm. 362
Mar 17 Fri 17:30 - 20:30 DTC Rm. 362
Mar 18 - Mar 19 Sat/Sun 08:30 - 16:45 DTC Rm. 362

Instructor

Joseph Cuzzetto

Course Outline

TBD

Cost

$512.65

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run March 10-12 and 17-19 with the following class times: Fridays - 1730 - 2030 Saturdays and Sundays - 0830-1645

CRN 77734

Tue Jan 10 - Tue Apr 18 15 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Apr 18 Tue 14:00 - 17:00 DTC Rm. 272

Instructor

Donna Serviss

Course Outline

TBD

Cost

$512.65

Notes

  1. Students should be aware that this section will be taught along with international students in the BMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur).

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 78624

Tue Jan 10 - Tue Apr 18 15 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Apr 18 Tue 08:30 - 11:20 BBY SE6 Rm. 208

Instructor

Donna Serviss

Course Outline

TBD

Cost

$512.65

Notes

  1. Students should be aware that this section will be taught along with international students in the BMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur).

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion, the student will be able to:

  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Outline the social impact of marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Conduct primary and secondary market research.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and production positioning.
  • Describe the decisions marketers make throughout the product life cycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
  • Develop promotion budgets, messages, and strategic media choices for an integrated marketing communications plan.
  • Discuss how marketers make international marketing decisions.

Effective as of Fall 2016

Related Programs

MKTG 1102 is offered as a part of the following programs:

School of Business

  1. Accounting
    Full-time   Diploma
  2. Accounting
    Part-time   Diploma
  3. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  4. Advanced Human Resource Management
    Part-time   Certificate
  5. Business Administration (General Option)
    Part-time   Diploma
  6. Business Administration (Global Studies Option)
    Part-time   Diploma
  7. Business Administration (Human Resources Option)
    Part-time   Diploma
  8. Business Administration (Management Option)
    Part-time   Diploma
  9. Business Administration (Marketing Option)
    Part-time   Diploma
  10. Business Essentials
    Part-time/Distance & Online Learning   Associate Certificate
  11. Business Information Technology Management
    Full-time   Diploma
  12. Business Management
    Part-time   Certificate
  13. Business Management
    Full-time   Diploma
  14. Business Management Studies (BMS)
    Full-time   Associate Certificate
  15. Business Operations Management
    Full-time   Diploma
  16. Digital Design and Development
    Full-time   Diploma
  17. Finance
    Full-time   Diploma
  18. Finance
    Part-time   Diploma
  19. Financial Management (Finance Option)
    Part-time   Certificate
  20. Financial Management (Professional Accounting Option)
    Part-time   Certificate
  21. Financial Planning
    Part-time   Diploma
  22. Financial Planning
    Full-time   Diploma
  23. Fire Executive Management
    Part-time/Distance & Online Learning   BCIT/Industry Partnership Certificate
  24. General Insurance and Risk Management
    Full-time   Diploma
  25. Global Business Studies
    Part-time   Certificate
  26. Graphic Communications Technology Management
    Full-time   Diploma
  27. Human Resource Management
    Full-time   Diploma
  28. International Business Management (Global Supply Chain Option)
    Full-time   Diploma
  29. International Business Management (International Business Option)
    Full-time   Diploma
  30. International Trade and Transportation Logistics
    Part-time   Certificate
  31. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  32. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  33. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  34. Marketing Management
    Part-time   Certificate
  35. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  36. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  37. Marketing Management (Professional Real Estate Option)
    Full-time   Diploma
  38. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  39. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  40. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  41. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  42. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  43. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  44. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  45. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  46. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  47. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  48. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  49. Media Techniques and Marketing Communications
    Part-time   Certificate
  50. Media Techniques for Business
    Part-time   Certificate
  51. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate
  52. Small Business Management
    Part-time/Distance & Online Learning   Statement of Completion
  53. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2016

Books for Fall 2016 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (6th Edition)
Author Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher Pearson Canada
Copyright 1917
Binding Paperback
ISBN 978-0-13447-052-8
Price $125.95
Choose One

Image not available
Mymarketinglab With Etext-Access Card For Marketing, 6Th Cdn Edition
Author Armstrong
Publisher Ph
Copyright 1917
Binding Digital Version
ISBN 978-0-13430-087-0
Price $115.95
Choose One

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (6th Edition)
Author Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher Pearson Canada
Copyright 1917
Binding Paperback
ISBN 978-0-13447-052-8
Price $125.95
Choose One

Image not available
Mymarketinglab With Etext-Access Card For Marketing, 6Th Cdn Edition
Author Armstrong
Publisher Ph
Copyright 1917
Binding Digital Version
ISBN 978-0-13430-087-0
Price $115.95
Choose One

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (6th Edition)
Author Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher Pearson Canada
Copyright 1917
Binding Paperback
ISBN 978-0-13447-052-8
Price $125.95
Choose One

Image not available
Mymarketinglab With Etext-Access Card For Marketing, 6Th Cdn Edition
Author Armstrong
Publisher Ph
Copyright 1917
Binding Digital Version
ISBN 978-0-13430-087-0
Price $115.95
Choose One

Winter 2017

Books for Winter 2017 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (6th Edition)
Author Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher Pearson Canada
Copyright 1917
Binding Paperback
ISBN 978-0-13447-052-8
Price $125.95
Required

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (6th Edition)
Author Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher Pearson Canada
Copyright 1917
Binding Paperback
ISBN 978-0-13447-052-8
Price $125.95
Choose One

Image not available
Mymarketinglab With Etext-Access Card For Marketing, 6Th Cdn Edition
Author Armstrong
Publisher Ph
Copyright 1917
Binding Digital Version
ISBN 978-0-13430-087-0
Price $115.95
Choose One

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (6th Edition)
Author Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher Pearson Canada
Copyright 1917
Binding Paperback
ISBN 978-0-13447-052-8
Price $125.95
Required

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