British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1102

BCIT

MKTG 1102 - Essentials of Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation, and target market selection.

Credits

3.0

Cost

$502.15 - $503.23 See individual course offerings below for actual costs.

Spring/Summer 2016

Below are nine offerings of this course for the Spring/Summer 2016 term.

CRN 60535

Tue Jul 05 - Thu Aug 11 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 05 - Aug 11 Tue/Thu 17:30 - 20:45 DTC Rm. 381

Instructor

Meaghan Taylor

Course Outline

TBD

Cost

$502.15

One seat remaining as of Jun 25, 2016 7:49 pm PDT. Seats remaining may change at any time prior to registration and payment.

CRN 61992

Fri Jul 08 - Sun Jul 24 3 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 08 Fri 17:30 - 20:45 DTC Rm. 381
Jul 09 - Jul 10 Sat/Sun 09:00 - 17:30 DTC Rm. 381
Jul 22 Fri 17:30 - 20:45 DTC Rm. 381
Jul 23 - Jul 24 Sat/Sun 09:00 - 17:30 DTC Rm. 381

Instructor

Erica Halvorsen

Course Outline

Cost

$502.15

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run July 8-10 and 22-24 with the following class times: Fridays - 1730 - 2045 Saturdays and Sundays - 0900-1730 No class July 15-17

CRN 61255

Mon Aug 08 - Fri Aug 12 5 Days

Class Meeting Times

Dates Days Times Locations
Aug 08 - Aug 12 Mon - Fri 09:00 - 17:30 BBY SE6 Rm. 205

Instructor

Barbara Smith

Course Outline

TBD

Cost

$502.15

Notes

  1. Weeklong courses are intensive due to the reduced time for independent study between classes. Students are to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course.

CRN 50107

Mon Apr 11 - Sat Jul 09 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 11 - Jul 09 Online

Instructor

Barbara Smith

Course Outline

Cost

$502.15

Notes

  1. Internet delivery format.
  2. Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 20345

Tue Apr 12 - Tue Jul 05 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 12 Tue 18:30 - 21:30 BBY SW1 Rm. 3005
Apr 19 - Jul 05 Tue 18:30 - 21:30 BBY SE6 Rm. 209

Instructor

Margaret Vicic

Course Outline

Cost

$502.15

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 50942

Thu Apr 14 - Thu Jul 07 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 14 - Jul 07 Thu 17:30 - 20:30 DTC Rm. 481

Instructor

Joseph Cuzzetto

Course Outline

TBD

Cost

$502.15

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 59828

Tue May 03 - Tue Aug 09 15 Weeks

Class Meeting Times

Dates Days Times Locations
May 03 - Aug 09 Tue 13:30 - 16:20 BBY SE6 Rm. 209

Instructor

Donna Serviss

Course Outline

Cost

$502.15

Notes

  1. Students should be aware that this section will be taught along with international students in the IBMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 64287

Wed May 11 - Wed Aug 03 13 Weeks

Class Meeting Times

Dates Days Times Locations
May 11 - Aug 03 Wed 17:30 - 20:30 DTC Rm. 476

Instructor

Meaghan Taylor

Course Outline

Cost

$502.15

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 61258

Sat May 21 - Sat Jun 25 6 Weeks

Class Meeting Times

Dates Days Times Locations
May 21 - Jun 25 Sat 09:00 - 16:00 DTC Rm. 682

Instructor

Erica Halvorsen

Course Outline

Cost

$502.15

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Fall 2016

Below are 11 offerings of this course for the Fall 2016 term.

CRN 37667

Tue Sep 06 - Tue Dec 13 15 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 06 - Dec 13 Tue 08:30 - 11:20 BBY SE6 Rm. 112

Instructor

TBD

Course Outline

TBD

Cost

$503.23

Notes

  1. Students should be aware that this section will be taught along with international students in the IBMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur). Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.

CRN 30713

Mon Sep 12 - Mon Dec 12 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 12 Mon 17:30 - 20:30 DTC Rm. 682

Instructor

Joseph Cuzzetto

Course Outline

TBD

Cost

$503.23

Notes

  1. No class on October 10 due to stat holiday.

CRN 32386

Mon Sep 12 - Sat Dec 10 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 10 Online

Instructor

TBD

Course Outline

TBD

Cost

$503.23

Notes

  1. Internet delivery format.
  2. Students must submit e-mail address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. ***Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. ***
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 38318

Mon Sep 12 - Mon Dec 12 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 12 Mon 18:30 - 21:30 BBY SW5 Rm. 2825

Instructor

Fair Gordon

Course Outline

TBD

Cost

$503.23

Notes

  1. No class on October 10 due to stat holiday.

CRN 30715

Tue Sep 13 - Tue Dec 06 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Dec 06 Tue 17:30 - 20:30 DTC Rm. 410

Instructor

Douglas White

Course Outline

TBD

Cost

$503.23

CRN 38509

Wed Sep 14 - Wed Nov 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Nov 30 Wed 08:45 - 12:00 DTC Rm. 483

Instructor

TBD

Course Outline

TBD

Cost

$503.23

CRN 30719

Thu Sep 15 - Thu Dec 08 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 15 - Dec 08 Thu 18:30 - 21:30 BBY SW3 Rm. 4725

Instructor

Margaret Vicic

Course Outline

TBD

Cost

$503.23

CRN 31629

Thu Sep 15 - Thu Dec 01 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 15 - Dec 01 Thu 13:00 - 16:15 DTC Rm. 483

Instructor

Mike Coates

Course Outline

Cost

$503.23

CRN 39424

Fri Sep 16 - Sun Oct 02 3 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 16 Fri 17:30 - 20:30 DTC Rm. 362
Sep 17 - Sep 18 Sat/Sun 09:00 - 17:30 DTC Rm. 362
Sep 30 Fri 17:30 - 20:30 DTC Rm. 362
Oct 01 - Oct 02 Sat/Sun 09:00 - 17:30 DTC Rm. 362

Instructor

Erica Halvorsen

Course Outline

TBD

Cost

$503.23

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 16 - 18 and Sept 30 - Oct 2 with the following class times: Fridays - 1730-2030 and Saturdays and Sundays - 0900-1730 No class weekend of September 23-25

CRN 43299

Fri Sep 16 - Fri Dec 09 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 16 - Dec 09 Fri 17:30 - 20:45 DTC Rm. 481

Instructor

Meaghan Taylor

Course Outline

TBD

Cost

$503.23

Notes

  1. No class on Friday Nov 11 due to stat holiday.

CRN 42636

Tue Oct 04 - Thu Nov 10 6 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 04 - Nov 10 Tue/Thu 13:00 - 16:15 DTC Rm. 481

Instructor

Robin Cook

Course Outline

Cost

$503.23

Learning Outcomes

Upon successful completion, the student will be able to:

  • Assess the role of consumer behaviour and how it is influenced by environmental factors, and individual factors. Reflect on your role as consumer and marketer for a firm’s Sustainable Business Practices and Corporate Social Responsibility.
  • Categorize and give examples of key product concepts including product differentiation, positioning, branding, and the product life cycle.
  • Select and give examples of the different pricing methods and factors that can influence pricing strategies.
  • Select and give examples of the role and importance of distribution, types of distribution strategies available, wholesaling and channel decisions.
  • Identify the distinctive features between consumer markets and business markets and provide an overview of the buying process between buyers and sellers in the business environment.
  • Categorize the major types of market segmentation in consumer and business markets. Evaluate the factors underlying market segmentation strategy choices.
  • Outline how target market strategies are developed.
  • Interpret the role of marketing research information in decision-making and risk reduction. Differentiate between primary and secondary research. Demonstrate a familiarity with secondary resources used in marketing decision. Explain how to use research methods in developing marketing strategies.
  • Illustrate the similarities and differences in marketing of services and products.
  • Assess the role of Internet Marketing and examine its scope and importance in the marketing mix.
  • Evaluate the role of advertising, sales promotion, direct marketing, personal selling, public relations and social media marketing. Explain the concept of positioning within market segments.
  • Describe the components of a basic marketing plan. Discuss the importance of a strategic orientation for marketing. Demonstrate a thorough understanding of SWOT analysis as it applies to current marketing examples. Recognize and discuss the non-controllable elements of the marketing environment and how they impact upon the marketing program. Analyse the competitive environment in each marketing situation.
  • Describe the concepts that underlie international business and be able to discuss the role of international marketing in supporting a firm’s growth.

Effective as of Fall 2014

Related Programs

MKTG 1102 is offered as a part of the following programs:

School of Business

  1. Accounting
    Full-time   Diploma
  2. Accounting
    Part-time   Diploma
  3. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  4. Advanced Human Resource Management
    Part-time   Certificate
  5. Business Administration (General Option)
    Part-time   Diploma
  6. Business Administration (Global Studies Option)
    Part-time   Diploma
  7. Business Administration (Human Resources Option)
    Part-time   Diploma
  8. Business Administration (Management Option)
    Part-time   Diploma
  9. Business Administration (Marketing Option)
    Part-time   Diploma
  10. Business Essentials
    Part-time/Distance & Online Learning   Associate Certificate
  11. Business Information Technology Management
    Full-time   Diploma
  12. Business Management
    Part-time   Certificate
  13. Business Management
    Full-time   Diploma
  14. Business Management Studies (BMS)
    Full-time   Associate Certificate
  15. Business Operations Management
    Full-time   Diploma
  16. Digital Design and Development
    Full-time   Diploma
  17. Finance
    Full-time   Diploma
  18. Finance
    Part-time   Diploma
  19. Financial Management (Finance Option)
    Part-time   Certificate
  20. Financial Management (Professional Accounting Option)
    Part-time   Certificate
  21. Financial Planning
    Part-time   Diploma
  22. Financial Planning
    Full-time   Diploma
  23. Fire Executive Management
    Part-time/Distance & Online Learning   BCIT/Industry Partnership Certificate
  24. General Insurance and Risk Management
    Full-time   Diploma
  25. Global Business Studies
    Part-time   Certificate
  26. Graphic Communications Technology
    Full-time   Diploma
  27. Graphic Communications Technology Management
    Full-time   Diploma
  28. Human Resource Management
    Full-time   Diploma
  29. International Business Management (Global Supply Chain Option)
    Full-time   Diploma
  30. International Business Management (International Business Option)
    Full-time   Diploma
  31. International Trade and Transportation Logistics
    Part-time   Certificate
  32. Marketing Management
    Part-time   Certificate
  33. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  34. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  35. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  36. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  37. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  38. Marketing Management (Professional Real Estate Option)
    Full-time   Diploma
  39. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  40. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  41. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  42. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  43. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  44. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  45. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  46. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  47. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  48. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  49. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  50. Media Techniques and Marketing Communications
    Part-time   Certificate
  51. Media Techniques for Business
    Part-time   Certificate
  52. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate
  53. Small Business Management
    Part-time/Distance & Online Learning   Statement of Completion
  54. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2016

Books for Spring/Summer 2016 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Ebook Marketing With Custom Access Code Stand Alone Access Card
Author Armstrong
Copyright 2016
Binding Digital Version
ISBN 978-1-32319-299-3
Price $122.95
Choose One

Image not available
Marketing With Custom Mymarketing Course Code Pkg
Author Armstrong
Copyright 2015
Binding Paperback
ISBN 978-1-32339-634-6
Price $125.95
Choose One

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Ebook Marketing With Custom Access Code Stand Alone Access Card
Author Armstrong
Copyright 2016
Binding Digital Version
ISBN 978-1-32319-299-3
Price $122.95
Choose One

Image not available
Marketing With Custom Mymarketing Course Code Pkg
Author Armstrong
Copyright 2015
Binding Paperback
ISBN 978-1-32339-634-6
Price $125.95
Choose One

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Image not available
Ebook Marketing With Custom Access Code Stand Alone Access Card
Author Armstrong
Copyright 2016
Binding Digital Version
ISBN 978-1-32319-299-3
Price $122.95
Choose One

Marketing With Custom Mymarketing Course Code Pkg
Author Armstrong
Copyright 2015
Binding Paperback
ISBN 978-1-32339-634-6
Price $125.95
Choose One

Fall 2016

No information on books is currently available for Fall 2016 offerings of this course.

Subscribe

Interested in being notified about future offerings of MKTG 1102 - Essentials of Marketing? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Freedom of Information and Protection of Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Fall 2016 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

© BCIT