- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
Mobile is expected surpass standard PC Internet use within the next 3 years, which has created opportunity and wealth for many. Yet even as some get rich most fail. This course teaches you how to plan and design successful mobile apps by applying basic principles of product innovation and business strategy. A good idea is just the first step. This course is about finishing the race and improving your chance to win. The course is organized into 3 sections that include special presentations from industry professionals. Real business cases are used to test your ability to apply the strategic techniques you learn. The course text is the award winning 'Exploiting Chaos' by Jeremy Gutsche, founder of TrendHunter Magazine (a free PDF sample is available at exploitingchaos.com). Class discussions are supplemented by readings from some of the most popular technology blogs and online videos covering everything from product demos and interviews to customer rants and news clips.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion, students will:
- Understand what product development is and how it is applied to build successful mobile apps & websites.
- Be able to assess market trends to identify opportunities and risks.
- Have a broad understanding of the different types of mobile products in the market today.
- Have the ability to define a mobile product strategy.
- Have the ability to design a mobile product that meets specific business objectives.
- Understand the strategic relevance of best practice design principles for mobile sites and applications.
- Know how to use simple prototyping to test the effectiveness of early product designs.
- Be familiar with the native app design requirements for the iOS and Android platforms.
- Understand how to collect and analyze post-launch learning to improve future versions of a product/service.
Effective as of Spring/Summer 2010
Programs and courses are subject to change without notice.