Programs & Courses

Media Communications
MDIA 2649 - Mobile Product Strategy

Mobile is expected surpass standard PC Internet use within the next 3 years, which has created opportunity and wealth for many. Yet even as some get rich most fail. This course teaches you how to plan and design successful mobile apps by applying basic principles of product innovation and business strategy. A good idea is just the first step. This course is about finishing the race and improving your chance to win. The course is organized into 3 sections that include special presentations from industry professionals. Real business cases are used to test your ability to apply the strategic techniques you learn. The course text is the award winning 'Exploiting Chaos' by Jeremy Gutsche, founder of TrendHunter Magazine (a free PDF sample is available at exploitingchaos.com). Class discussions are supplemented by readings from some of the most popular technology blogs and online videos covering everything from product demos and interviews to customer rants and news clips. (3 Credits)

Spring/Summer 2012


Apr 14-Jul 1412 Weeks$496.00CRN: 59477
Apr 14-Jul 14Sat09:00-12:00DTC 880
Note: No class May 19 or Jun 30.
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As BCIT strives to keep our programs current, programs and courses are subject to change without notice.
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