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MKTG 1088 - Introduction to WordPress Blogging

Marketing Management Part-time Studies Course

School of Business

Course Details

In this course you will explore the WordPress blogging platform from a writer and blogger’s perspective. Upon completion of the course you will have created a live, functioning, and customized WordPress blog on a niche topic of your choice. You will focus on developing your blog’s strategy with tactics such as, search engine optimization (SEO), marketing and monetization, voice, and branding.

Credits

1.5

This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Develop a niche market blog
  • Discuss the importance of blog strategy and tactics
  • Explain blog ethics, professionalism and best practices
  • Create a pitch for your blog to businesses and brands

Effective as of Spring/Summer 2014

Related Programs

MKTG 1088 is offered as a part of the following programs:

School of Business

  1. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  2. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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