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BCST 1002 - The Music Business: The Essentials

Broadcast Communications Part-time Studies Course

School of Business

Course Details

The music business has shifted dramatically in recent years and artists are now empowered to manage their own careers. The new model reduces the need to rely on the old machine of labels, promoters, and publishing companies and puts all the tools into the artist’s hands. Students will learn to utilize these skills effectively and strategically to advance music careers. This course is designed for those interested in the music business, whether as an artist or simply interested in helping develop talent.

Credits

3.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Identify recent changes in the music industry and how they apply to the artist.
  • Perform successful information interviews.
  • Use online strategies to network and expand personal influence.
  • Build and leverage a fan base.
  • Control his/her own social media platforms.
  • Manage his/her own career in publicity, touring, distribution, and radio.
  • Advise/consult with other artists .
  • Recognize the appropriate path for distribution and label partnerships.
  • Move his/her career forward in measurable steps.

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Freedom of Information and Protection of Privacy.

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Registration is now open for the Spring/Summer 2016 term.

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