According to the 2026 Reuters Institute Digital News Report, social media and video networks have become the most widely used way of accessing online news. There is also a growing influence on creators, video platforms, podcasts, and other emerging forms of media.
In response to the changing media landscape, the BCIT School of Business + Media has redesigned its two-year Broadcast and Media Production programs to better prepare graduates for an increasingly digital and creator-driven media industry.
Beginning with the Fall 2027 intake, students will be able to choose from three updated, full-time diploma program options:
- Digital Content Creation and Performance (formerly Radio Arts and Entertainment)
- Multimedia Journalism (formerly Broadcast and Online Journalism)
- Television, Film, and Video (formerly Television and Video Production)
From podcasts and short-form video to digital journalism and live streaming, audiences are engaging with more media formats and platforms than ever before. Changes made to the Broadcast and Media Production programs reflect how content is created, distributed, and consumed, while making students job-ready in digital content creation, multimedia journalism, and television, film, and video production. This continued emphasis on applied, industry-focused skill development is essential to the strong employment outcomes of BCIT graduates.
Applications for the Fall 2027 intake open October 1, 2026.
“We’re super excited about the updated courses and program structure, which emphasize foundational storytelling and technical skill development”, says Daniel Getz, Associate Dean of Broadcast and Media Production, BCIT. “We’ve had great feedback from industry about how the changes will set our grads up for success in a broad range of media and production careers.”
Pathways into a dynamic and diverse media career
Creating for digital-first audiences
The newly named Digital Content Creation and Performance option is designed for students who want to create and perform in digital-first media environments.
Students develop practical skills in podcasting and live audio/radio streaming, short-form video, social media, and on-air and on-camera hosting. They learn how to take an idea from concept to finished product, while adapting their approach to different platforms, audiences, formats, and styles.
The emphasis is not simply on producing content, but on understanding what makes content connect with an audience. As video and creator-led media continue to grow, those skills are increasingly relevant across the media and communications sectors.
Journalism for a multi-platform world
The Multimedia Journalism option prepares students to become versatile storytellers who can report, produce, and publish across multiple platforms.
Students work hands-on as journalists in news, sports, and current affairs, developing skills in interviewing, writing, on-camera performance, videography, editing, and social media production.
The program’s multi-platform approach reflects how journalism itself is changing. While traditional newsrooms continue to play an important role, audiences increasingly encounter journalism through websites, social platforms, videos, podcasts, and other digital formats.
That makes the fundamentals of journalism—curiosity, accuracy, research, interviewing, storytelling, and critical thinking—as important as ever, while creating new opportunities for journalists who can bring those skills to multiple formats.
Bringing visual stories to life
For students drawn to visual storytelling, the Television, Film, and Video option provides hands-on experience across the production process.
Students learn to write, direct, produce, shoot, edit, light, and mix audio for a range of productions—from documentaries and music videos to television, film, sports, live events, and other video projects.
The program combines technical and creative skills, giving students experience working on sets, in studios, and on location with industry-standard equipment. That breadth is increasingly valuable as video has become central to how organizations, brands, media companies, creators, and audiences communicate.
Graduates leave with practical production experience and portfolios that demonstrate their ability to take projects from an initial idea through to a finished piece.
Graduate job-ready for a dynamic media career
BCIT offers the longest running Broadcast programs in BC, dating back to 1964. Whether producing a podcast, reporting a story, creating a video, working on a film set, or developing content for digital platforms, students from BCIT Broadcast and Media Production programs graduate with practical skills and professional portfolios that prepare them for a diverse and evolving media landscape. This industry-focused approach is reflected in BCIT’s recent ranking as #1 in BC for job-ready graduates.
Students learn in small, cohort-based classes from instructors who are experienced professionals in the broadcast and production industries. Throughout the program, students also participate in practicum and internship opportunities to gain experience using industry-standard equipment, building professional networks, and working in real-world settings ranging from newsrooms and film sets to digital content creation and production environments.
Learn more about BCIT Broadcast and Media Production programs.