Are you ready for an adventure in tourism?
With tourism becoming one of the world’s most profitable industries ... and with the right training, you could make your dream career in one of the world's most fun industries.
The Tourism option is designed by working industry professionals to give you the most relevant, current skills and knowledge to be successful in the challenging, varied world of tourism. In BC’s only business-focused tourism marketing program, you’ll receive rigorous, comprehensive training in all aspects of tourism like social media promotions, event planning, and more.
By getting the hands-on experience and training BCIT is known for, you’ll be prepared with the most up-to-date training, leadership skills, and confidence to begin your career in tourism.
About this option:
Second year specialization of the two year full-time Marketing Management diploma
Only business-focused tourism marketing program in BC
Practicum in the industry for practical experience
Option to apply course credits later toward your bachelor’s degree
Find out more about how earning your diploma from BCIT can help get your career on the move in the Program Details.
Is the Tourism option right for you?
Whether you’re recently graduated from high school, have some post-secondary education and work experience, or already have a bachelor’s degree, this program can give you the specific skills for an exciting industry to help you land that first job or grow your current career.
This program might be right for you if:
You’re hard working
You’re focused on getting what you want
You’re personable and service-oriented
You’re looking to start an exciting career in tourism
If this sounds like you, enroll today to begin your new journey into tourism management at the Program Entry page.
What grads can do
With the practical skills and hands-on training you’ll get at BCIT, you’ll be prepared for a variety of jobs in tourism such as event management, hotel sales, and destination marketing. In fact, at least half of the students in this program are hired by their practicum or business consulting project host.
Additionally, you’ll have the chance to apply your course credits from your diploma toward your Bachelor of Business Administration part-time or full-time for even more earning potential and wider job opportunities.
To see more about the specific jobs and opportunities awaiting you, visit the Graduating and Jobs page.
If you think this program is for you, please begin the application process early to increase your opportunities for acceptance. You can apply for the Tourism Management program in October of each year. This program is highly sought after and meeting the basic requirements is not a guarantee of entry.
Check for current Marketing Tourism program availability. Once accepted, your seat in the program will be reserved.
COVID-19 Notice to Applicants
Please visit Admission during COVID-19 to learn how BCIT Admissions is supporting applicants. At this time, there are no program-specific changes for applying to this program.
Open to applications beginning October 1st (or next business day).
All students must complete the first year of the Marketing Management program before continuing to one of the second year diploma options (Entrepreneurship, Professional Sales, Tourism Management, or Marketing Communication).
Applicants must meet all entrance requirements and will be accepted on a first qualified basis as long as space remains.
English: two years of education in English in an English-speaking country with one of the following:
Option preference: choose one of the following in your online application:
Undecided – I will declare in the second term of the program
Options are assigned starting in Level 3 and are not guaranteed. By stating a preference, you help the department plan for capacity. Entry to each option is competitive by GPA and other factors. Where space issues arise, students may get their alternate choice.
Midway through the second term of first year, students either confirm or select their first and second choice for the next year of the program. The second-year options are:
Entry to each option is competitive by GPA and other factors. Where space issues arise, students may get their alternate choice.
Recommended for success
Applicants are urged to attend an information session offered throughout the year. These are free of charge and are open to all to attend. Registration is requested, but not required.
Strong mathematic skills are required for success in BCIT Business diplomas. Students accepted into this program will be contacted starting in April regarding the completion of a math assessment test. If you score below a 67% on this assessment test, or feel that you would like to upgrade your math skills regardless, you should complete OPMT 0199 or OPMT 0023.
International students should be aware that this program has a mandatory integrated work experience and you are responsible for ensuring that you hold a valid co-op work permit, which is required to complete this practicum. The co-op work permit is separate from the study permit for having authorization to work up to 20 hours per week during your studies.
Transfer credit may be granted for courses completed at BCIT or another post-secondary institution where the learning outcomes duplicate those of the BCIT course. As per Admission Procedure 5003-PR1, the department reserves the right to determine the granting of credit where appropriate.
Applications for transfer will be accepted up to day 14 of the term; an official transcript and a course outline where appropriate must be provided or be on file with BCIT to process the request. A maximum of two courses per level are eligible for credit through this process.
Within two business days of submitting your completed application, BCIT will send a message to your personal and myBCIT e-mail addresses. All correspondence regarding your application will be posted to your online myCommunication account at my.bcit.ca. We'll send you an e-mail when a new message is posted. It's important to watch for these e-mails or regularly check your account online.
You can expect to receive communication concerning the status of your application within four weeks.
You may be eligible to apply to an advanced level of the program through either re-admission or direct entry. Please note that applications are considered based on:
Complete applications: you must show proof that you have completed (or are registered in) all requirements to be considered.
Competitive entry: if the number of applicants exceeds available seats, BCIT will accept those deemed to have the best opportunity for success.
Seat availability: confirmation may not be available until approximately one week before the term begins.
If you have previously completed part of this program at BCIT and wish to re-enter the program at an advanced level, you can apply for re-admission.
If you are new to the program but have completed an equivalent part of it at BCIT or elsewhere and want to apply to an advanced level, you can apply for direct entry.
Applications are accepted throughout the year.
There are 4 options for direct entry. If you are applying through options 1, 2, or 3, you must submit an online application. Option 4 applicants, submit your application for transfer directly to BCIT Admissions.
Option 1: If you do not have a diploma or degree
Applications to level 2 or 3.
Submit the following with your online application:
If you are applying to level 2*, you must show proof of completion of (or registration in) the level 1 courses (or equivalents) below.
If you are applying to level 3, you must show proof of completion of (or registration in) the level 1 and 2 courses (or equivalents) below.
*All direct entry students entering level 2 are accepted into the Marketing Management program. Option selection will be available after current level 2 full-time student transfer requests are processed. Notification of option selection will take place in late June. If a seat is not available in your preferred option, an alternate option will be assigned.
*Note: For accredited Canadian or US credentials, if you have achieved a bachelor’s degree the COMM 1100 and 2200 courses may be waived. If you have an associate degree or a diploma, COMM 1103 (or 1106) and COMM 2202 (or 2002) may be waived. Note that COMM 2203 (or 2003) will still be required.
If you are a mature applicant, you may be eligible to complete an Advanced Placement and Prior Learning (APPL) assessment to qualify for direct entry to an advanced level of the program. Visit the SITE Centre to find out if you are eligible, and to learn more about the assessment process and associated fees.
Submit the following with your online application:
Completed Course-by-Course Self-Assessment form for your current program (found on your current program’s Advanced Placement page)
$16 program change fee
Do not apply online.
Direct entry FAQs
When should I apply?
It is recommended that you apply when you have met all of the entrance requirements. If you are currently registered in a course, please indicate this on the self-assessment form.
When will I be accepted?
Once your application has been assessed and has been approved for direct entry, a seat must become available in the program you have selected. The Admissions department must wait until the current students obtain their final grades in either December or May to determine how many seats will become available for direct entry applicants.
Can I transfer options?
You are requested to specify your program option preference(s). Option selection will be completed after current level 2 full-time student transfer requests are processed. Notification of option selection will take place in late June. If a seat is not available in your preferred option an alternate option may be assigned. Your requested option cannot be guaranteed at time of application.
Can I take courses in advance to reduce my course load?
In order to maintain a competitive application, it is recommended that you take no more than two courses per term ahead of time. A maximum of two courses per level are eligible for credit. Note that this will not reduce your full-time program tuition.
When will I get my timetable?
Print your timetable one day prior to class start by logging into my.bcit.ca and going to Student Self-Service. You must be registered in your courses in order to access this feature. If you know the set to which you have been assigned, you can also find your timetable at timetables.bcitbusiness.ca.
When can I buy my books?
It is recommended that you wait until the first week of classes before buying textbooks. Your instructors will tell you which books to buy.
You’ll learn in traditional classrooms with industry professionals, as well as with hands-on learning through consulting projects. Your practicum in the second year gives you the opportunity to work with a real client in the industry to earn practical experience and industry contacts before you even graduation. Additionally, you’ll study essential skills and topics for tourism, including live entertainment events, global marketing, digital branding, travel and tour management, and more.
Level 1 (15 weeks)
Presents a practical study of Canadian business law, including the legal and administrative systems, torts, contracts, sale of goods and consumer protection, secured transactions, employment, agency and business organizations. Participation in this course, taught by lawyers, prepares you to recognize and feel comfortable with the legal aspects of doing business.
Computers and information technology are the foundation of business today. This course provides an understanding of computer terminology, operating systems, and the most popular office software used in business. Students learn to use spreadsheets (e.g. Microsoft Excel, Google Spreadsheets), word processing applications (e.g. Microsoft Word, Google Documents), and presentation and graphics programs (e.g. Microsoft PowerPoint, Google Presentations, Keynote). Students also get an introduction to cloud computing and enterprise collaboration tools. The course also provides an overview of social media, Web-based collaboration, and publishing and productivity tools (e.g. WordPress, LinkedIn, Twitter, YouTube).
COMM 1100 is designed to give students basic listening, writing and speaking skills that will allow them to prepare written and oral reports for BCIT courses and to proceed to more advanced communication courses.
This course investigates economic analysis, focusing on fundamentals of markets, supply and demand, consumer and producer behaviour, and monopoly and competition. Optional areas of business application may explore labour markets, government intervention and environmental regulation. Prepares students to identify and evaluate the economic considerations they will undoubtedly encounter in business.
Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Reviews basic mathematics applicable to business and industry. Topics include consumer and commercial credit, simple and compound interest, financial instruments and discounting, annuities, mortgages, loans, sinking funds, leases, depreciation methods, capitalized costs, cash flow analysis, NPV and IRR. Emphasis is on maximum use of pre-programmed calculator and practical applications from the field of Financial Management. Prerequisites: Algebraic skills to at least the Grade 11 level with a minimum 68% final mark. Students who do not have these skills should consider taking OPMT 0199 Math for Business or OPMT 0198 Business Math Assessment Test. Alternatively, students can take OPMT1199 Business Math and Algebra which includes review of algebra and tutorials. This course is designed to support understanding and development of basic skills and is equivalent to OPMT1110 and OPMT0199 combined.
Presents the study of factors that either influence or are influenced by people at work. The course will focus on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict, change and decision making; and micro or individual factors such as personality, attitudes, perception and motivation.
*Note: During the first week of OPMT 1110 Business Mathematics, an assessment test will be administered to all students. Based on the outcome, students may be required to attend a weekly Business Math Success Workshop.
Level 2 (20 weeks)
Business Information Systems 2 for MKTG*
In an information-based society, understanding data management is essential. Every enterprise requires business analytics, decision support systems (DSS), and relational database management systems in order to utilize business information to create a competitive advantage. This course builds on BSYS 1000 by expanding on the managerial approach developed in that course. This course will concentrate on more complex spreadsheet management tasks using a popular spreadsheet data analysis tool as well as creating simple databases using relational database management systems. Prerequisites: BSYS 1000
A study of the basic concepts of the management process: planning, organizing, staffing, leading and controlling. Integrated with the concurrent first-term courses and using the case-study method, it creates opportunities for the students to develop analytical, problem-solving, teamwork and communications skills, by analysing and presenting solutions to typical business problems. Topics covered include: structuring organizations, decision making and an introduction to production, human resources, controlling and strategic and tactical planning.
This course provides further instruction and practice in the principles taught in COMM 1100. It concentrates on more sophisticated forms of written communication: the job application package, indirect correspondence, and reports. The course might also include modules on graphics, questionnaires, telephone techniques, and organizing and running meetings. Prerequisites: COMM 1100
Presents a challenging overview of the workings of an economy. Stresses measurement and determination of national economic activity, the role of monetary and fiscal policy, and the understanding of inflation, unemployment and growth in an international environment. Prepares students to weigh political and economic issues as they relate to their business ventures.
This course focuses on the context of accounting and the use of accounting information for decision making, planning, and control. It will examine how managers can utilize the tools of economics, forecasting, accounting/finance, and decision theory to aid in these critical decisions. The course will consider how differences and changes in the internal operating conditions and in the external political-economic environment can affect a manager's resource allocation decisions. Topics include incremental analysis, short- and long-run decision-making and financial analysis.
Presents an overview of promotional strategies: advertising, sales promotion, direct marketing, event marketing, publicity, trade shows, and public relations. Intended for those pursuing a concentrated marketing program. Examines those areas of promotion on the basis of where each fits in the promotional mix and when you should best use them. Prerequisites: MKTG 1102 and COMM 1100
This course provides the fundamental skills, tools and processes of professional selling. The focus is on “relationship” and “need-satisfaction” selling in a business-to-business environment. Through experiential exercises, practical applications and discussions students develop, deliver and evaluate a wide range of selling methods and presentations. This course also covers the topics of: business intelligence, customer relationship management, sales psychology, sales technologies and ethical issues in selling. This course forms a foundation for advanced study in Relationship Sales, Advanced Sales & Negotiation and Sales Management. Prerequisites: MKTG 1102 and COMM 1100
Includes descriptive statistics, including numerical and graphical presentation of data, measures of central tendency, dispersion and elementary probabilities. Introduction to several discrete and continuous probability distributions . Introduction to inferential statistics through selected topics such as sampling, confidence limits of the mean, hypotheses testing, simple linear regression and the chi-squared test for independence.
The purpose of the course is to give the student an appreciation of the role of finance in business and industry and an understanding of the inter-relationships between finance and the other functional aspects of business. It is also the objective of the course to teach the student some common decision-making techniques in finance to enable him/her to react optimally under varying conditions with a business environment of ever-increasing complexity. Prerequisites: FMGT 2100 or FMGT 2152
This course concentrates on using complex formulas, charts and graphs, database lists and the consolidation of worksheet data within Excel to solve spreadsheet management tasks, and to manage data and lists. As well, students will learn how to use Powerpoint to create advanced, professional presentations. Students will also be provided with a general overview of contact management and scheduling software. Prerequisites: BSYS 2070
This marketing research course will explore research tools and techniques needed to execute various marketing research projects. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of primary research findings. You will be required to complete a major multi-method marketing research project.
Students will visit series of communities within BC to discover the tourism potential of the area, inventory current tourism products and services, and evaluate the infrastructure and superstructure within the communities. Interaction with municipal/regional representatives, as well as tourism entrepreneurs and special interest groups will be involved. Field assignments and a learning journal, as well as infield participation with instructors, will form the evaluation on course completion. A supplementary fee will be payable for this course.
This course enables students to study effective processes for generating product ideas and the development of a marketing plan for a tourism product/business. Students examines general demand factors and trends, travel motivation, market segmentation, advertising and promotion, branding, media relations, market development and sales, research applications and analysis as well as marketing risks and opportunities. Learning is assessed through a combination of quizzes, exams, in class activities and a project. Prerequisite: Successful completion of all Level 2 courses.
This entrepreneurship development course will provide the student with an opportunity to evaluate a business opportunity by creating a feasibility study for the start-up of a small tourism enterprise. Key aspects of opening a new business will be reviewed. Students build self-awareness of their own entrepreneurial skills and the competencies required for the successful launch of a new business venture. Prerequisite: Successful completion of all Level 2 courses.
This course prepares students for the high-energy, growing opportunities in community special events and festivals, corporate, sports, non-profit, and fundraising activities. Planning and marketing of such events to generate gate interest, identity, and sponsorship are explored. A second emphasis is on development and correct use of press releases, media kits, public relations and communications strategies, and dealing with emergency situations involving media. Prerequisite: Successful completion of all Level 2 courses.
In this course students develop an appreciation of world tourism markets, competitive factors and diverse cultural heritages as related to both inbound and outbound tourism. The course will focus on the marketing challenges and opportunities as related to international tourism and cultures and will provide an international perspective to the tourism program. Students explore markets for Canadian tourism and are assessed through a combination of exam, individual and group projects. Prerequisite: Successful completion of all Level 1 & 2.
*Note: Due to circumstances arising from COVID-19, TOUR 2900 has been postponed until the Winter 2021 term (Level 4).
Level 4 (20 weeks)
Applied Marketing Intelligence*
This course builds on the skills developed in MKTG 3309. It focuses on the collection and analysis of market intelligence to facilitate strategic business decisions using state-of-the-art research techniques. Key topics include competitive intelligence, business analytics, marketing and customer metrics, and advanced applied marketing research techniques. Skills developed include: designing a competitive intelligence program; developing a competitive intelligence matrix reporting tool; locating and using both traditional and non-traditional sources of competitive intelligence information; applying marketing KPIs and data visualization techniques to develop effective dashboard reporting and early warning system. Students in this course complete projects applying the major areas of study to real company situations. Prerequisites: MKTG 3309
This course is designed to familiarize students with developing, marketing and managing successful travel and tour packages. The packaged travel industry will be examined from the perspective of companies working with domestic and international tour operators including destinations, hotels, activity operators and transportation companies. A major group project will develop a guided multiple day tour package for a domestic/international market. Prerequisite: Successful completion of all Level 1 & 2.
This course examines the planning involved in meetings and conferences. Topics include: program and speaker development; site and transportation selection; supplier negotiations; hospitality and delegate comfort, pre and post activities. The course emphasizes market identification and effective promotion of the program, incentive travel, and trade-consumer shows, exhibitors and attendees. Market promotions and database identification are assessed.
Principles of generic marketing and sales are applied to the accommodation sector of tourism. Discussion will cover various marketing and sales approaches by the hotel/resort industry including product and service development, the sales process, the importance of customer service and guest satisfaction, trends in the industry, performance measurement, yield management, communications, market segmentation, and current issues in the industry. Prerequisites: Successful completion of all Level 1 and Level 2 courses.
In a rapidly changing global environment, destination competitiveness and sustainability relies on a destination’s capacity to continually assess, plan, develop, manage, and market tourism offerings.This course provides insights into economic, social/cultural, and environmental impacts on local, national and international destinations. With a thematic framework in place, destinations are examined in terms of their ability: (1) to positively address and respond to constantly changing macro and micro factors, (2) to develop strategies for economic diversification through sustainable tourism product development including the development and promotion of indigenous cultures and experiences and managing sensitive ecological areas, (3) to identify and deliver authentic, transformational experiences to a demanding traveller, (4) to work in a collaborative effort with all stakeholders within the tourism system including visitors, businesses and local residents. This 20 week course is delivered in a combination of face-to-face (lecture/labs) and online. Prerequisite: Successful completion of all Level 3 courses.
Internet marketing has an increasingly important role in the success of tourism products and businesses. Tourism marketing students need to understand how to develop and implement online marketing strategies and tactics in this constantly evolving digital world. The course covers tourism- and internet-specific strategy development and marketing campaign planning and execution in many areas, including website design, search engine optimization, content marketing, paid search, digital advertising, social media marketing, mobile marketing, and e-mail marketing. This course will provide students with the required knowledge to build online tourism marketing campaigns to increase customer acquisition, conversion, retention and growth. Prerequisite: Completion of Level 3 courses
Students will work as a team one day a week on a major project related to tourism marketing. This project typically relates to a specific client company and is carried out under the guidance of assigned faculty members. Prerequisites: MKTG 3301 and MKTG 3309
The practicum is an immersive, supervised experience that enables students to apply the skills that they have acquired so far in their students in a real-world business environment. Students secure a four day per week work experience in the Tourism Industry and receive feedback on their job competencies from work supervisors as well as BCIT faculty. Students engage in a process of career goal development and professional self-reflection. Prior to embarking on the practicum work experience, students will gain confidence and enhance inter-personal skills through role plays and case scenario analysis. Prerequisite: All Level 3 AND Level 4A Tourism courses.
Do you have credits from another BC/Yukon post-secondary school? Do you want to know if
they transfer to courses here at BCIT? Check out BCIT's
Transfer Equivalency Database to find out.
In the BCIT Tourism Management program, you’ll focus on the business of tourism to prepare for a leadership role in BC’s second largest industry. You’ll also develop a solid understanding of core business concepts that include marketing, finance, and leadership.
The range of courses in this program are designed to give you a broad range of knowledge that is directly applicable to your everyday responsibilities in your chosen career. Additionally, through your courses and your hands-on practicum with clients facing real-world challenges, you’ll develop industry contacts, relevant job skills, experience and confidence to prepare you for a career in one of the most exciting industries.
Two years, full-time
Continuing to Year 2 of Marketing Management
In order to be eligible to continue into the second year of the Marketing Management program, students must successfully complete all required first-year courses or equivalencies.
At the end of the first year of the program, students having failed one course not in Marketing may continue in the program. Their program option will be held if the failed course is successfully completed at BCIT 10 days prior to the next term start date. If they are completing the courses at another institution, the students must provide proof of registration for the outstanding course no later than 60 calendar days prior to the term start date. An official transcript with the final grade must also be submitted before acceptance into the program option is granted.
Students having failed two courses not in Marketing may continue in the program, but their program option seat will not be held. If the failed courses are successfully completed at BCIT before term start up, the student can re-apply to their preferred option. If completing the courses at another institution, students must provide proof of registration for the outstanding course(s) no later than 60 calendar days prior to the term start date. An official transcript with the final grade(s) must also be submitted before acceptance into the program option is granted.
At the end of first-year students failing MKTG 2202, MKTG 2243 and/or any three or more courses not in Marketing will not be allowed to proceed in the program. If students wish to re-enter the program, they must complete the outstanding courses and re-apply to the program.
Students required to reapply for a program option seat in the Marketing Management program will be competing for a limited number of seats available and are not guaranteed their first option choice.
Because of the job-relevant skills you earn at BCIT, you’ll graduate 100% ready and confident to begin your career in tourism and tourism management. With good job prospects around the globe and here at home, your hands-on training with working industry professionals gives you a head start on a rewarding career in an exciting field.
Some job opportunities include:
Hotel Sales Coordinator
Destination Marketing Coordinator
Tourism Public Relations Coordinator
While you may choose to enter the workforce prepared and confident immediately upon graduation, you’ll also have the choice to continue your education to develop your skills and earning potential even more. With your Tourism Management diploma, you’ll be able to block transfer your course credits toward earning your Bachelor of Business Administration full-time, or part-time while already working in the tourism industry.
Graduate employment outcomes
The BCIT student outcomes reports present summary findings from the annual survey of former students administered by
BC Stats one to two years after graduation. These reports combine the last three years of available results for the
2017-2019 BCIT Outcomes Surveys of 2016-2018 graduates and for Degree 2015-2017 graduates. The reports are organized
into three-page summaries containing information on graduates' labour market experiences and opinions regarding their
education. More detailed information can be accessed at the
BC Student Outcomes website.
This program will be delivered online for the entire Fall 2020 term. Learn wherever you choose, as there’s no requirement to attend campus or classes in-person throughout the entire Fall term.
While the online classroom looks different, the quality of instruction and the commitment of our faculty and staff remains as strong as ever. We’re dedicated to ensuring that your learning experience is meaningful and productive.
You will be expected to attend online classes and complete group work between the hours of 8:30am – 5:30pm PST, Monday to Friday, excluding statutory holidays.
Laptop costs vary depending on the configuration chosen, but will likely range from approximately $1,000 to $2,000.
Safety on campus
As this program is being delivered online for the Fall term, there’s no requirement for you to come to campus. Please see below for information on accessing instructor support and on the student services offered virtually.
Services and support
Instructors will continue to be available to students remotely, including five dedicated office hours per week.
Our Student Services staff continue to offer advice, care, and support as needed to optimize your learning experience. Many services, including Student Health Services, Counselling and Student Development, and Peer Tutoring are offering phone or virtual appointments to BCIT students.
Business Consulting Project
Faculty, Advisors & Staff
School of Business faculty at BCIT are industry experts that treat teaching as their primary mission. You will learn in the classroom directly from these experienced professionals. All lectures and labs are facilitated by experienced professionals. We do not use teaching assistants.
The core courses in the marketing tourism management program are taught by subject matter experts. Students have consistently remarked about the availability and commitment of the instructors at BCIT.