Are you ready for the intensive, dynamic training you need to begin or advance your career in marketing or advertising communications?
In BCIT’s Marketing Communications Diploma program, you'll be immersed in the fast-paced world of marketing, working in groups to develop online and offline marketing strategies that drive results, through in-class lectures and labs. You'll also gain real-world experience in your 10-week internship in an organization's internal marketing department.
Because this program works so closely with industry professionals, you’ll have access to the most current information in a rapidly changing industry, as well as networking opportunities to help accelerate or begin your career. Many marketing professionals recommend this program as the best training and, in fact, about 75% of program graduates begin work in the field immediately after graduation.
About the program
Two-year, full-time diploma program
Includes a 10-week internship as part of a company’s internal marketing team
Create and execute professional marketing communications plans presented to real clients
Constant industry input on curriculum keeps the courses relevant and current
Credits can transfer toward a bachelor's degree
Learn more about how this program helps prepare you for your career in the Program Details.
Who should apply for the Marketing Communications diploma?
A career in marketing might be right for you if:
You’re an independent self-starter and a team player
You’re a creative problem solver that thinks outside the box
You enjoy presenting and selling your ideas and concepts
You want a career that harnesses your natural story-telling abilities
Successful students often also have previous work experience or additional post-secondary education.
If this sounds like you, apply today on the Program Entry page - this popular program fills quickly!
Your experience matters
Do you have work experience in the marketing field or some post-secondary education? Because of the intensive training of the marketing communications program, any previous experience you have can make you prepared to perform better in this program and beyond. Your experience may also mean you can earn course credits toward your diploma to accelerate your education. Find out if you're eligible for advanced placement.
What grads can do
By having your training focus on the applicable, hands-on skills in marketing and communications, you’ll be prepared to begin work immediately after graduation. Many employers in marketing specifically recommend this program and then look for graduates to hire into marketing, advertising, promotions, and public relations roles both in Canada and across the world.
Additionally, you’ll have the option of applying your course credits from the diploma program to further study. Whether you decide to begin working right away, or focus on further training, you’ll have the opportunity to transfer credits toward full- or part-time study for your Bachelor of Business Administration.
If you think this program is for you, please begin the application process early to increase opportunities for acceptance. This program is highly sought after and meeting the basic requirements is not a guarantee of entry.
Check for current Marketing Communications program availability. Once accepted, your seat in the program will be reserved.
All applications will be reviewed by the program area. Admission is competitive and will be offered to the most qualified applicants.
Recommended for success
Applicants are urged to attend an information session offered throughout the year. These are free of charge and are open to all to attend. Registration is requested, but not required.
Strong mathematic skills are required for success in BCIT Business diplomas. Students accepted into this program will be contacted starting in April regarding the completion of a math assessment test. If you score below a 67% on this assessment test, or feel that you would like to upgrade your math skills regardless, you should complete OPMT 0199 or OPMT 0023.
Applicants should have either 2+ years of successful post-secondary experience, 2+ years of relevant work or volunteer experience, or demonstrated performance excellence through extra-curricular or other activities. They should also have a strong command of the English language.
International students should be aware that this program has a mandatory integrated work experience and you are responsible for ensuring that you hold a valid co-op work permit, which is required to complete this practicum. The co-op work permit is separate from the study permit for having authorization to work up to 20 hours per week during your studies.
You may be eligible to apply to an advanced level of the program through either re-admission or direct entry. Visit the Advanced Placement page for details.
Do you have credits from another post-secondary school?
Transfer credit may be granted for courses completed at BCIT or another post-secondary institution where the learning outcomes duplicate those of the BCIT course. As per Admission Procedure 5003-PR1, the department reserves the right to determine the granting of credit where appropriate.
Applications will be accepted up to day 14 of the term; an official transcript and a course outline where appropriate must be provided (or be on file with BCIT) to process the request. A maximum of two courses per level are eligible for credit through this process.
Apply to program
The two-year Diploma in Marketing Management shares a common first year of core business subjects. The second year of the program focuses on specific fields of marketing expertise.
Candidates who wish to apply to the Marketing Communications option must declare this option/specialization at the time of application.
To submit your application:
Include proof of meeting all entrance requirements.
Convert all transcripts and supporting documents to PDF files.
Have a credit card ready to pay the application fee.
Within two business days of submitting your completed application, BCIT will send a message to your personal and myBCIT e-mail addresses. All correspondence regarding your application will be posted to your online myCommunication account at my.bcit.ca. We'll send you an e-mail when a new message is posted. It's important to watch for these e-mails or regularly check your account online.
You can expect to receive communication concerning the status of your application within four weeks.
You may be eligible to apply to an advanced level of the program through either re-admission or direct entry. Please note that applications are considered based on:
Complete applications: you must show proof that you have completed (or are registered in) all requirements to be considered.
Competitive entry: if the number of applicants exceeds available seats, BCIT will accept those deemed to have the best opportunity for success.
Seat availability: confirmation may not be available until approximately one week before the term begins.
If you have previously completed part of this program at BCIT and wish to re-enter the program at an advanced level, you can apply for re-admission.
If you are new to the program but have completed an equivalent part of it at BCIT or elsewhere and want to apply to an advanced level, you can apply for direct entry.
BCIT accepts complete applications starting:
February 1st* for level 2 (January start)
October 1st* for level 3 (September start)
*or next business day
There are 4 options for direct entry. If you are applying through options 1, 2, or 3, you must submit an online application. Option 4 applicants, submit your application for transfer directly to BCIT Admissions.
Option 1: If you do not have a diploma or degree
Applications to level 2 or 3.
Submit the following with your online application:
If you are applying to level 2*, you must show proof of completion of (or registration in) the level 1 courses (or equivalents) below.
If you are applying to level 3, you must show proof of completion of (or registration in) the level 1 and 2 courses (or equivalents) below.
*All direct entry students entering level 2 are accepted into the Marketing Management – General Option program. Option selection will be available after current level 2 full-time student transfer requests are processed. Notification of option selection will take place in late June. If a seat is not available in your preferred option, an alternate option will be assigned.
*Note: For accredited Canadian or US credentials, if you have achieved a bachelor’s degree the COMM 1100 and 2200 courses may be waived. If you have an associate degree or a diploma, COMM 1103 (or 1106) and COMM 2202 (or 2002) may be waived. Note that COMM 2203 (or 2003) will still be required.
If you are a mature applicant, you may be eligible to complete an Advanced Placement and Prior Learning (APPL) assessment to qualify for direct entry to an advanced level of the program. Visit the SITE Centre to find out if you are eligible, and to learn more about the assessment process and associated fees.
Submit the following with your online application:
Completed Course-by-Course Self-Assessment form for your current program (found on your current program’s Advanced Placement page)
$16 program change fee
Do not apply online.
Direct entry FAQs
When should I apply?
It is recommended that you apply when you have met all of the entrance requirements. If you are currently registered in a course, please indicate this on the self-assessment form.
When will I be accepted?
Once your application has been assessed and has been approved for direct entry, a seat must become available in the program you have selected. The Admissions department must wait until the current students obtain their final grades in either December or May to determine how many seats will become available for direct entry applicants.
Can I transfer options?
You are requested to specify your program option preference(s). Option selection will be completed after current level 2 full-time student transfer requests are processed. Notification of option selection will take place in late June. If a seat is not available in your preferred option an alternate option may be assigned. Your requested option cannot be guaranteed at time of application.
Can I take courses in advance to reduce my course load?
In order to maintain a competitive application, it is recommended that you take no more than two courses per term ahead of time. A maximum of two courses per level are eligible for credit. Note that this will not reduce your full-time program tuition.
When will I get my timetable?
Print your timetable one day prior to class start by logging into my.bcit.ca and going to Student Self-Service. You must be registered in your courses in order to access this feature. If you know the set to which you have been assigned, you can also find your timetable at timetables.bcitbusiness.ca.
When can I buy my books?
It is recommended that you wait until the first week of classes before buying textbooks. Your instructors will tell you which books to buy.
The courses in this program are designed by working marketing professionals to give you the most current, applicable knowledge and skills in marketing, communications, economics, public relations, and more. As part of your courses, you’ll engage in in-class lectures and labs, as well as a 10-week internship within an organization’s internal marketing team for hands-on, real-world experience.
Level 1 (15 weeks)
Presents a practical study of Canadian business law, including the legal and administrative systems, torts, contracts, sale of goods and consumer protection, secured transactions, employment, agency and business organizations. Participation in this course, taught by lawyers, prepares you to recognize and feel comfortable with the legal aspects of doing business.
Computers and information technology are the foundation of business today. This course provides an understanding of computer terminology, operating systems, and the most popular office software used in business. Students learn to use spreadsheets (e.g. Microsoft Excel, Google Spreadsheets), word processing applications (e.g. Microsoft Word, Google Documents), and presentation and graphics programs (e.g. Microsoft PowerPoint, Google Presentations, Keynote). Students also get an introduction to cloud computing and enterprise collaboration tools. The course also provides an overview of social media, Web-based collaboration, and publishing and productivity tools (e.g. WordPress, LinkedIn, Twitter, YouTube).
COMM 1100 is designed to give students basic listening, writing and speaking skills that will allow them to prepare written and oral reports for BCIT courses and to proceed to more advanced communication courses.
This course investigates economic analysis, focusing on fundamentals of markets, supply and demand, consumer and producer behaviour, and monopoly and competition. Optional areas of business application may explore labour markets, government intervention and environmental regulation. Prepares students to identify and evaluate the economic considerations they will undoubtedly encounter in business.
This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Reviews basic mathematics applicable to business and industry. Topics include consumer and commercial credit, simple and compound interest, financial instruments and discounting, annuities, mortgages, loans, sinking funds, leases, depreciation methods, capitalized costs, cash flow analysis, NPV and IRR. Emphasis is on maximum use of pre-programmed calculator and practical applications from the field of Financial Management. Prerequisites: Algebraic skills to at least the Grade 11 level with a minimum 68% final mark. Students who do not have these skills should consider taking OPMT 0199 Math for Business or OPMT 0198 Business Math Assessment Test.
Presents the study of factors that either influence or are influenced by people at work. The course will focus on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict, change and decision making; and micro or individual factors such as personality, attitudes, perception and motivation.
In an information-based society, understanding data management is essential. Every enterprise requires business analytics, decision support systems (DSS), and relational database management systems in order to utilize business information to create a competitive advantage. This course builds on BSYS 1000 by expanding on the managerial approach developed in that course. This course will concentrate on more complex spreadsheet management tasks using a popular spreadsheet data analysis tool as well as creating simple databases using relational database management systems. Prerequisites: BSYS 1000
A study of the basic concepts of the management process: planning, organizing, staffing, leading and controlling. Integrated with the concurrent first-term courses and using the case-study method, it creates opportunities for the students to develop analytical, problem-solving, teamwork and communications skills, by analysing and presenting solutions to typical business problems. Topics covered include: structuring organizations, decision making and an introduction to production, human resources, controlling and strategic and tactical planning.
This course provides further instruction and practice in the principles taught in COMM 1100. It concentrates on more sophisticated forms of written communication: the job application package, indirect correspondence, and reports. The course might also include modules on graphics, questionnaires, telephone techniques, and organizing and running meetings. Prerequisites: COMM 1100
Presents a challenging overview of the workings of an economy. Stresses measurement and determination of national economic activity, the role of monetary and fiscal policy, and the understanding of inflation, unemployment and growth in an international environment. Prepares students to weigh political and economic issues as they relate to their business ventures.
This course focuses on the context of accounting and the use of accounting information for decision making, planning, and control. It will examine how managers can utilize the tools of economics, forecasting, accounting/finance, and decision theory to aid in these critical decisions. The course will consider how differences and changes in the internal operating conditions and in the external political-economic environment can affect a manager's resource allocation decisions. Topics include incremental analysis, short- and long-run decision-making and financial analysis.
Presents an overview of promotional strategies: advertising, sales promotion, direct marketing, event marketing, publicity, trade shows, and public relations. Intended for those pursuing a concentrated marketing program. Examines those areas of promotion on the basis of where each fits in the promotional mix and when you should best use them. Prerequisites: MKTG 1102 and COMM 1100
This course provides the fundamental skills, tools and processes of professional selling. The focus is on “relationship” and “need-satisfaction” selling in a business-to-business environment. Through experiential exercises, practical applications and discussions students develop, deliver and evaluate a wide range of selling methods and presentations. This course also covers the topics of: business intelligence, customer relationship management, sales psychology, sales technologies and ethical issues in selling. This course forms a foundation for advanced study in Relationship Sales, Advanced Sales & Negotiation and Sales Management. Prerequisites: MKTG 1102 and COMM 1100
Includes descriptive statistics, including numerical and graphical presentation of data, measures of central tendency, dispersion and elementary probabilities. Introduction to several discrete and continuous probability distributions . Introduction to inferential statistics through selected topics such as sampling, confidence limits of the mean, hypotheses testing, simple linear regression and the chi-squared test for independence.
The purpose of the course is to give the student an appreciation of the role of finance in business and industry and an understanding of the inter-relationships between finance and the other functional aspects of business. It is also the objective of the course to teach the student some common decision-making techniques in finance to enable him/her to react optimally under varying conditions with a business environment of ever-increasing complexity. Prerequisites: FMGT 2100 or FMGT 2152
This course concentrates on using complex formulas, charts and graphs, database lists and the consolidation of worksheet data within Excel to solve spreadsheet management tasks, and to manage data and lists. As well, students will learn how to use Powerpoint to create advanced, professional presentations. Students will also be provided with a general overview of contact management and scheduling software. Prerequisites: BSYS 2070
This marketing research course will explore research tools and techniques needed to execute various marketing research projects. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of primary research findings. You will be required to complete a major multi-method marketing research project.
Presents a study of promotional support activities used as part of an integrated marketing communications plan. Loyalty programs, couponing, specialty advertising, premiums and incentive programs are examples of the sales promotion tactics covered. Emphasis is on when and how to use them. Prerequisites: MKTG 2202
The Internet, and advances in digitization and social media are transforming how organizations interact with existing and prospective customers. This course covers the fundamentals of direct response marketing as it exists now in a digital world. Students learn digital and direct marketing strategy development and campaign planning for increasing customer acquisition, conversion, retention and growth. This course is part one of a two-part Digital and Direct Marketing curriculum and covers the following topics: segmentation, personalization, crafting the offer, crafting the call to action, conversion strategy, content strategy, social media marketing, e-mail marketing, direct mail, catalogues and print DM.
Presents a study of planning and executing public relations campaigns including communication's techniques, media relations, special events, trade and consumer shows, exhibitions and lobbying. The course focuses on both external and internal publics, tactical planning to meet realistic budget constraints and budget development. Students experience hands-on, practical application of the basic public relations tactics. Emphasis is placed on developing campaigns as part of an integrated marketing communications plan. Prerequisites: MKTG 2202
An application course that covers the basics of copywriting and design principles for print and broadcast advertising. The course teaches students how to work effectively with art departments and designers and gives them a perspective of what's involved in creative productions. Students develop portfolio pieces in this course using InDesign. Prerequisites: MKTG 2202
Examines the development and execution of the media plan. Students maintain close contact with agency media buyers and other industry factors to ensure a practical direction to the course. Quantitative media planning techniques are evaluated in light of most recent computer applications. Provides marketable skills in media planning and buying, to qualify students for career entry consideration in advertising agencies. Prerequisite: MKTG 3218 or a minimum of one year's experience in an agency media department.
To be competitive in today's market, a successful business person needs to be able to leverage internal data, and utilize the appropriate analytic methods to drive overall company performance. In this course you will learn how to optimize revenue and profit by making strategic marketing decisions based on marketing analytics. Students will develop practical analytical skills including: applying marketing analytical techniques to establish customer segmentation schemes; develop a dashboard for effective reporting and alerts; predict revenue and ROI impact of specific marketing and sales strategies; and develop tests for optimizing business impact. Students will complete hands-on projects applying the major areas of study to real business situations.
Presents a capstone course in which students work in teams of five or six to develop and present to a client a comprehensive promotion campaign with real world constraints. Students incorporate theoretical concepts of marketing and promotions into practical applications in developing their client's campaign. Students practise "pitching" the account in competition with other teams. Prerequisites: All Level 3 courses.
Provides students with a work experience position in a wide spectrum of industry sectors. On-the-job performance is fully evaluated. Prerequisite: All Level 3 and 4A courses (this is a capstone course).
A "how to" course that allows students to learn all phases of website design, including developing a website strategy, creating site architecture, wireframing, and production of the website. Using current tools and technologies, students learn how to develop, launch, and manage a website to meet personal or business objectives.
The Internet, and advances in digitization and social media are transforming how organizations interact with existing and prospective customers. This course is part two of the two-part Digital and Direct Marketing curriculum. It covers advanced elements that include, but are not limited to, search engine optimization, search engine marketing, display advertising, mobile marketing, Google analytics, campaign metrics and campaign testing. This specialization provides students with the strategic, analytical and tactical skills to increase customer acquisition, conversion, retention and growth. Prerequisite: Successful completion of all courses in terms 1, 2, 3 and 4A.
Introduces the fundamentals of project management. Includes the unique characteristics of projects and fundamentals of project planning using techniques such as WBS, Gantt charts, CPM, maintenance and control of projects using check points and milestones, communication, and common sources of difficulty in project management. This course includes the use of MS Project, in order to familiarize students with typical PM software aids.
Do you have credits from another BC/Yukon post-secondary school? Do you want to know if
they transfer to courses here at BCIT? Check out BCIT's
Transfer Equivalency Database to find out.
By working closely with industry professionals, you’ll engage in real-world work experience with the Marketing Communications Diploma Program. This gives you the most up-to-date information, skills, and job contacts in a dynamic field to help you secure the rewarding career you want.
As part of this program, you’ll develop a strong foundation in areas like marketing, business communications, public relations, and more through in-class lectures, labs, group projects, and a 10-week, four-day-a-week internship where you work directly in the company offices in a job of your choice.
The intense, focused program is renowned in the industry and designed to give you the skills, confidence, and knowledge to begin and accelerate a successful career in marketing.
Two years, full-time
Continuation in the Marketing Management Program Year 2
In order to be eligible to continue into the second year of the marketing management program a student must have successfully completed all required first year courses or equivalencies.
At the end of first year students failing: MKTG 2202, MKTG 2243 and/or any 3 or more courses not in Marketing, will not be allowed to proceed in the program. If students wish to re-enter the program they must complete the outstanding courses and re-apply to the program.
At the end of the first year of the program, students having failed one course not in Marketing may continue in the program. Their program option will be held if the failed course is successfully completed at BCIT, 10 days prior to the next term start up. If they are completing the courses at another institution then the students must provide proof of registration for the outstanding course no later than 60 calendar days prior to the term start date. An official transcript with the final grade must also be submitted before acceptance into the program option is granted.
Students having failed two courses not in Marketing may continue in the program but their program option seat will not be held. If the failed courses are successfully completed at BCIT before term start up, the student can re-apply to their preferred option. If completing the courses at another institution students must provide proof of registration for the outstanding course(s) no later than 60 calendar days prior to the term start date. An official transcript with the final grade(s) must also be submitted before acceptance into the program option is granted.
Students required to reapply for a program option seat in the Marketing Management Program will be competing for a limited number of seats available and are not guaranteed their first option choice.
The intensive, fast-paced training in this program prepares you for the daily excitement in marketing, advertising, and public relations communication. You’ll develop a strong foundation in digital and traditional media, marketing research, business analytics and more to lead you to a wide variety of marketing communications job opportunities.
As a graduate, you will have an extensive range of employment opportunities. You can work for a large full-service agency like Rethink Canada, a PR company like Talk Shop Media, a promotions firm like Brandlive, a large company like BC Lottery Corporation or TELUS, a not-for-profit like BC Children's Hospital, or any number of small- to medium-sized firms. Review labour market information for specific jobs for Marketing Communications graduates on CareerBuild.
Account Services Coordinator
Social Media Coordinator
Public Relations Coordinator
Digital Marketing Specialist
Special Events Coordinator
Community Relations Manager
Public Relations and Events Manager
Additionally, you’ll have the option to apply your course credits toward completion of your bachelor's degree. The credits you earned can be applied to studies at a number of other colleges and universities, or specifically toward BCIT's Bachelor of Business Administration for full- or part-time study.
Graduate employment outcomes
The BCIT student outcomes reports present summary findings from the annual survey of former students administered by
BC Stats one to two years after graduation. These reports combine the last three years of available results for the
2016-2018 BCIT Outcomes Surveys of 2015-2017 graduates and for Degree 2014-2016 graduates. The reports are organized
into three-page summaries containing information on graduates' labour market experiences and opinions regarding their
education. More detailed information can be accessed at the
BC Student Outcomes website.
Each specialty course in the second year is taught by an instructor who is both an industry expert and a talented educator. All instructors bring current, relevant job experience to the classroom while many instructors still work in the industry.
Several of these faculty members have received the School of Business Excellence in Teaching Award. The faculty team also meets each term to refresh course content and ensure that the courses remain on the leading edge.
I’m currently working as a Media Buyer for Live Nation and have progressed through a few different roles in my time here. I have utilized many different skills that I gained from the Marketing Communications program. I found that I was armed with all the tools I needed to tackle whatever tasks I was given. BCIT gave me the confidence to excel in my career and be successful in all my different roles.
Paul Harris, Media Buyer, Live Nation
As the Social Media Manager for Lush North America, my skillset is continuously evolving to suit the ever changing environment of social media. The program was an impressive immersion into business, providing practical skills, great internship opportunities, and an environment which fostered critical thinking. The pacing was extremely fast, helping to condition me for the demanding landscape of social and ensuring I was equipped to handle a solid workload.
Laura Cranfield, Social Media Manager, Lush North America