Marketing Communications Option Full-time Diploma 63aadiplt

Marketing Communications


Are you ready for the intensive, dynamic training you need to begin or advance your career in marketing or advertising communications?

In BCIT’s Marketing Communications Diploma program, you'll be immersed in the fast-paced world of marketing, working in groups to develop online and offline marketing strategies that drive results, through in-class lectures and labs. You'll also gain real-world experience in your 10-week internship in an organization's internal marketing department.

Because this program works so closely with industry professionals, you’ll have access to the most current information in a rapidly changing industry, as well as networking opportunities to help accelerate or begin your career. Many marketing professionals recommend this program as the best training and, in fact, about 75% of program graduates begin work in the field immediately after graduation.

About the program

  • Two-year, full-time diploma program
  • Includes a 10-week internship as part of a company’s internal marketing team
  • Create and execute professional marketing communications plans presented to real clients
  • Constant industry input on curriculum keeps the courses relevant and current
  • Credits can transfer toward a bachelor's degree
Learn more about how this program helps prepare you for your career in the Program Details.

Who should apply for the Marketing Communications diploma?

A career in marketing might be right for you if:
  • You’re an independent self-starter and a team player
  • You’re a creative problem solver that thinks outside the box
  • You enjoy presenting and selling your ideas and concepts
  • You want a career that harnesses your natural story-telling abilities
Successful students often also have previous work experience or additional post-secondary education.

If this sounds like you, apply today on the Program Entry page - this popular program fills quickly!

Your experience matters

Do you have work experience in the marketing field or some post-secondary education? Because of the intensive training of the marketing communications program, any previous experience you have can make you prepared to perform better in this program and beyond. Your experience may also mean you can earn course credits toward your diploma to accelerate your education. Find out if you're eligible for advanced placement.

What grads can do

By having your training focus on the applicable, hands-on skills in marketing and communications, you’ll be prepared to begin work immediately after graduation. Many employers in marketing specifically recommend this program and then look for graduates to hire into marketing, advertising, promotions, and public relations roles both in Canada and across the world.

Additionally, you’ll have the option of applying your course credits from the diploma program to further study. Whether you decide to begin working right away, or focus on further training, you’ll have the opportunity to transfer credits toward full- or part-time study for your Bachelor of Business Administration.

Learn more about the opportunities awaiting you on the Graduating and Jobs page

International Exchange

BCIT offers a number of international exchange opportunities that helps students gain a global perspective of the economy, culture, government, and everyday life of the country they study in. Learn more about international exchange opportunities and international double degrees with internships.

Accredited Program

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Program Entry

If you think this program is for you, please begin the application process early to increase opportunities for acceptance. This program is highly sought after and meeting the basic requirements is not a guarantee of entry.

Check for current Marketing Communications program availability. Once accepted, your seat in the program will be reserved.

Application processing

Applications are accepted:

  • November 1st* to January 30th*
  • January 30th* to April 15th*
  • April 15th* to July 15th*
  • *or next business day

This program has multiple application deadlines and may fill after each deadline date.

We recommend that you apply early. All supporting documents must be submitted by the application deadline.

Entrance requirements

Competitive Entry: Two-step process

Preference will be given to applicants with:

  • Academic grades above the minimum
  • Requirements completed within the last five years
  • Related experience
  • Additional post-secondary academic courses

Applicants with preferred entrance requirements are to submit transcripts and supporting documentation with their online application.

Step 1: Meet the following entrance requirements

Read more about how to meet BCIT’s entrance requirements

Step 2: Department assessment

All applications will be reviewed by the program area. Admission is competitive and will be offered to the most qualified applicants.

Recommended for success

  • Applicants are urged to attend an information session offered throughout the year. These are free of charge and are open to all to attend. Registration is requested, but not required.

  • Strong mathematic skills are required for success in BCIT Business diplomas. Students accepted into this program will be contacted starting in April regarding the completion of a math assessment test. If you score below a 67% on this assessment test, or feel that you would like to upgrade your math skills regardless, you should complete OPMT 0199 or OPMT 0023.

  • Applicants should have either 2+ years of successful post-secondary experience, 2+ years of relevant work or volunteer experience, or demonstrated performance excellence through extra-curricular or other activities. They should also have a strong command of the English language.

Advanced Placement

You may be eligible to apply to an advanced level of the program through either re-admission or direct entry. Visit the Advanced Placement page for details.

Transfer Credit

Do you have credits from another post-secondary school?

Transfer credit may be granted for courses completed at BCIT or another post-secondary institution where the learning outcomes duplicate those of the BCIT course. As per Admission Procedure 5003-PR1, the department reserves the right to determine the granting of credit where appropriate.

Applications will be accepted up to day 14 of the term; an official transcript and a course outline where appropriate must be provided (or be on file with BCIT) to process the request. A maximum of two courses per level are eligible for credit through this process.

Apply to program

The two-year Marketing Management Diploma program shares a common first year of core business subjects. The second year of the program focuses on specific fields of marketing expertise.

Candidates who wish to apply to the Marketing Communications option must declare this option/specialization at the time of application.

Before you start to apply online, you'll need to:

  • Ensure you meet the requirements
  • Convert all transcripts and supporting documents to PDF files
  • Have a credit card ready to pay the application fee
Apply Online

You can check the status of your application online at any time using the Student Information System.

Scheduled intakes

September each year.

myCommunication

Within two business days of submitting your completed application, BCIT will send a message to your personal and myBCIT e-mail addresses. All correspondence regarding your application will be posted to your online myCommunication account at my.bcit.ca. We'll send you an e-mail when a new message is posted. It's important to watch for these e-mails or regularly check your account online.

You can expect to receive communication concerning the status of your application within four weeks.

Advanced Placement

Conditions

You may be eligible to apply to an advanced level of the program through either re-admission or direct entry. Please note that applications are considered based on:
  • Complete applications: you must show proof that you have completed (or are registered in) all requirements to be considered.
  • Competitive entry: if the number of applicants exceeds available seats, BCIT will accept those deemed to have the best opportunity for success.
  • Seat availability: confirmation may not be available until approximately one week before the term begins.

Re-admission

If you have previously completed part of this program at BCIT and wish to re-enter the program at an advanced level, you can apply for re-admission.

Applications are accepted throughout the year.

Submit the Course-by-Course Self-Assessment Form [PDF] with your application.

Ready to submit your application? Apply now.

Direct entry

If you are new to the program but have completed an equivalent part of it at BCIT or elsewhere and want to apply to an advanced level, you can apply for direct entry.

BCIT accepts complete applications starting:

  • February 1st* for level 2 (January start)
  • November 1st* for level 3 (September start)

  • *or next business day

There are 4 options for direct entry. If you are applying through options 1, 2, or 3, you must submit an online application. Option 4 applicants, submit your application for transfer directly to BCIT Admissions.

Option 1: If you do not have a diploma or degree

Applications to level 2 or 3.

Submit the following with your online application:

Required courses

If you are applying to level 2*, you must show proof of completion of (or registration in) the level 1 courses (or equivalents) below.

If you are applying to level 3, you must show proof of completion of (or registration in) the level 1 and 2 courses (or equivalents) below.

*All direct entry students entering level 2 are accepted into the Marketing Management – General Option program. Option selection will be available after current level 2 full-time student transfer requests are processed. Notification of option selection will take place in late June. If a seat is not available in your preferred option, an alternate option will be assigned.

Level 1 courses

Full-time Course Name Part-time Equivalent
BLAW 3100 Business Law BLAW 3100
BSYS 1000 Business Information Systems BSYS 1001
COMM 1100 Business Communication 1 COMM 1100
ECON 2100 Microeconomics ECON 2100
MKTG 1102 Essentials of Marketing MKTG 1102
OPMT 1110 Business Mathematics OPMT 1110
ORGB 1100 Organizational Behaviour ORGB 1100

Level 2 courses

Full-time Course Name Part-time Equivalent
BSYS 2070 Business Information Systems 2 for MKTG BSYS 2061
BUSA 2100 Principles of Management BUSA 2005
COMM 2200 Business Communication 2 COMM 2202 (or 2002) and COMM 2203 (or 2003)
ECON 2200 Macroeconomics ECON 2200
FMGT 2152 Accounting for Management FMGT 2152 or
both of FMGT 1100 and
FMGT 2100
MKTG 2202 Introduction to Marketing Communications MKTG 2203 and
MKTG 3322
MKTG 2243 Sales Skills MKTG 1219
OPMT 1130 Business Statistics OPMT 1197

Ready to submit your application? Apply now.

Option 2: If you have a diploma or degree

Applications to level 3 only.

Submit the following with your online application:

Required courses:

Full-time Course Name Part-time Equivalent
BLAW 3100 Business Law BLAW 3100
BSYS 2070 Business Information Systems 2 for MKTG BSYS 2061
COMM 1100* Business Communication 1 COMM 1103 or
COMM 1106
COMM 2200* Business Communication 2 COMM 2202 (or 2002) and
COMM 2203 (or 2003)
FMGT 2152 Accounting for Management FMGT 2152 or
both of FMGT 1100 and
FMGT 2100
MKTG 1102 Essentials of Marketing MKTG 1102
MKTG 2202 Introduction to Marketing Communication MKTG 2203 and
MKTG 3322
MKTG 2243 Sales Skills MKTG 1219
OPMT 1110 Business Mathematics OPMT 1110
OPMT 1130 Business Statistics OPMT 1197

*Note: For accredited Canadian or US credentials, if you have achieved a bachelor’s degree the COMM 1100 and 2200 courses may be waived. If you have an associate degree or a diploma, COMM 1103 (or 1106) and COMM 2202 (or 2002) may be waived. Note that COMM 2203 (or 2003) will still be required.

Ready to submit your application? Apply now.

Option 3: Direct entry as a mature student

If you are a mature applicant, you may be eligible to complete an Advanced Placement and Prior Learning (APPL) assessment to qualify for direct entry to an advanced level of the program. Visit the SITE Centre to find out if you are eligible, and to learn more about the assessment process and associated fees.

Submit the following with your online application:

  • Proof of meeting all general entrance requirements
  • Approved Advanced Placement and Prior Learning (APPL) Assessment and APPL Approval Letter

Ready to submit your application? Apply now.

Option 4: School of Business diploma program transfer

If you are currently in a full-time BCIT School of Business diploma program and wish to transfer:

  1. Print the School of Business Program Change form [PDF].
  2. Make an appointment with the program heads to review your eligibility to transfer.
  3. If you are transferring to Level 3, you may be required to complete one or more bridging courses.
  4. Submit an approved School of Business Program Change form and $16 program change fee to BCIT Admissions. Do not apply online.

Direct entry FAQs

When should I apply?


It is recommended that you apply when you have met all of the entrance requirements. If you are currently registered in a course, please indicate this on the self-assessment form.

When will I be accepted?


Once your application has been assessed and has been approved for direct entry, a seat must become available in the program you have selected. The Admissions department must wait until the current students obtain their final grades in either December or May to determine how many seats will become available for direct entry applicants.

Can I transfer options?


You are requested to specify you program option preference(s). Option selection will be completed after current level 2 full-time student transfer requests are processed. Notification of option selection will take place in late June. If a seat is not available in your preferred option an alternate option may be assigned. Your requested option cannot be guaranteed at time of application.

Can I take courses ahead of time to help reduce my course load?


In order to maintain a competitive application, it is recommended that you take no more than two courses per term ahead of time. A maximum of two courses per level are eligible for credit. Note that this will not reduce your full-time program tuition.

When will I get my timetable?


Print your timetable one day prior to class start by logging into my.bcit.ca and going to Student Self-Service. You must be registered in your courses in order to access this feature. If you know the set to which you have been assigned, you can also find your timetable at timetables.bcitbusiness.ca.

When can I buy my books?


It is recommended that you wait until the first week of classes before buying textbooks. Your instructors will tell you which books to buy.

To register for a Part-time Studies course, visit Register for Part-time Courses or contact Student Information and Enrolment Services.

Still have questions? Review the Admissions FAQ or contact Program Advising.

Additional options

Graduate Certificate in Business Administration

For students who have completed a bachelor’s degree, the BCIT Graduate Certificate in Business Administration is another viable option. This eight-month full-time program leads into a number of international MBA programs.

Costs & Supplies

Tuition fees

Please see the Fees, Payments and Refunds section of the website for information on full-time tuition fees.

Books and supplies

Level 1: $775; Level 2: $500; Level 3: $700; Level 4: $600
(General estimated cost, subject to change)

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.

Courses

The courses in this program are designed by working marketing professionals to give you the most current, applicable knowledge and skills in marketing, communications, economics, public relations, and more. As part of your courses, you’ll engage in in-class lectures and labs, as well as a 10-week internship within an organization’s internal marketing team for hands-on, real-world experience.

Program matrix

Level 1 (15 weeks)
Credits
  BLAW 3100 Business Law 4.0
  BSYS 1000 Business Information Systems 3.0
  COMM 1100 Business Communication 1 3.0
  ECON 2100 Microeconomics 3.0
  MKTG 1102 Essentials of Marketing 3.0
  OPMT 1110 Business Mathematics 4.0
  ORGB 1100 Organizational Behaviour 3.0
 
Level 2 (20 weeks) Credits
  BSYS 2070 Business Information Systems 2 for MKTG* 2.0
  BUSA 2100 Principles of Management* 2.0
  COMM 2200 Business Communication 2 4.0
  ECON 2200 Macroeconomics 4.0
  FMGT 2152 Accounting for Management 5.5
  MKTG 2202 Introduction to Marketing Communications 4.0
  MKTG 2243 Sales Skills 4.0
  OPMT 1130 Business Statistics 5.5
* denotes a half-term course
 
Level 3 (15 weeks) Credits
  FMGT 3222 Managerial Finance (MKTG) 4.0
  MKTG 3301 Computer Applications in Marketing 3.0
  MKTG 3309 Marketing Research 4.0
  MKTG 3317 Experiential Marketing 4.0
  MKTG 3320 Digital and Direct Marketing 3.0
  MKTG 3339 Public Relations Management 4.0
  MKTG 3417 Advertising Design and Production 4.0
 
Level 4 (20 weeks) Credits
  MKTG 4318 Media Planning* 3.5
  MKTG 4380 Marketing Analytics for Strategic Decisions 4.0
  MKTG 4415 Promotion Strategy and Planning* 4.0
  MKTG 4416 Marketing Communication Internship* 12.0
  MKTG 4422 Web Site Design 2.5
  MKTG 4425 Advanced Digital and Direct Marketing* 2.5
  OPMT 1176 Project Management* 2.0
* denotes a half-term course
 
Total Credits: 110.5

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

By working closely with industry professionals, you’ll engage in real-world work experience with the Marketing Communications Diploma Program. This gives you the most up-to-date information, skills, and job contacts in a dynamic field to help you secure the rewarding career you want.

As part of this program, you’ll develop a strong foundation in areas like marketing, business communications, public relations, and more through in-class lectures, labs, group projects, and a 10-week, four-day-a-week internship where you work directly in the company offices in a job of your choice.

The intense, focused program is renowned in the industry and designed to give you the skills, confidence, and knowledge to begin and accelerate a successful career in marketing.

Program length

Two years, full-time

Grading

Continuation in the Marketing Management Program Year 2

In order to be eligible to continue into the second year of the marketing management program a student must have successfully completed all required first year courses or equivalencies.

  1. At the end of first year students failing: MKTG 2202, MKTG 2243 and/or any 3 or more courses not in Marketing, will not be allowed to proceed in the program. If students wish to re-enter the program they must complete the outstanding courses and re-apply to the program.

  2. At the end of the first year of the program, students having failed one course not in Marketing may continue in the program. Their program option will be held if the failed course is successfully completed at BCIT, 10 days prior to the next term start up. If they are completing the courses at another institution then the students must provide proof of registration for the outstanding course no later than 60 calendar days prior to the term start date. An official transcript with the final grade must also be submitted before acceptance into the program option is granted.

  3. Students having failed two courses not in Marketing may continue in the program but their program option seat will not be held. If the failed courses are successfully completed at BCIT before term start up, the student can re-apply to their preferred option. If completing the courses at another institution students must provide proof of registration for the outstanding course(s) no later than 60 calendar days prior to the term start date. An official transcript with the final grade(s) must also be submitted before acceptance into the program option is granted.

Students required to reapply for a program option seat in the Marketing Management Program will be competing for a limited number of seats available and are not guaranteed their first option choice.

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Continue your education

Marketing Management graduates can obtain transfer credit toward business degree programs at a number of universities both within and outside the province.

Graduates can also pursue degree completion through BCIT's Bachelor of Business Administration program.

Graduating & Jobs

The intensive, fast-paced training in this program prepares you for the daily excitement in marketing, advertising, and public relations communication. You’ll develop a strong foundation in digital and traditional media, marketing research, business analytics and more to lead you to a wide variety of marketing communications job opportunities.

As a graduate, you will have an extensive range of employment opportunities. You can work for a large full-service agency like Rethink Canada, a PR company like Talk Shop Media, a promotions firm like Brandlive, a large company like BC Lottery Corporation or TELUS, a not-for-profit like BC Children's Hospital, or any number of small- to medium-sized firms. Review labour market information for specific jobs for Marketing Communications graduates on CareerBuild.

Entry-Level Positions:
  • Marketing Coordinator
  • Account Services Coordinator
  • Social Media Coordinator
  • Public Relations Coordinator
  • Media Buyer
  • Digital Marketing Specialist
  • Special Events Coordinator
  • Marketing Manager
  • Product Manager
  • Brand Strategist
  • Merchandising Manager
  • Community Relations Manager
  • Public Relations and Events Manager
Additionally, you’ll have the option to apply your course credits toward completion of your bachelor's degree. The credits you earned can be applied to studies at a number of other colleges and universities, or specifically toward BCIT's Bachelor of Business Administration for full- or part-time study.

Graduate employment outcomes

The BCIT student outcomes reports present summary findings from the annual survey of former students administered by BC Stats one to two years after graduation. These reports combine the last three years of available results for the 2016-2018 BCIT Outcomes Surveys of 2015-2017 graduates and for Degree 2014-2016 graduates. The reports are organized into three-page summaries containing information on graduates' labour market experiences and opinions regarding their education. More detailed information can be accessed at the BC Student Outcomes website.

To view these results, you may need to have the Adobe Acrobat Reader installed in your Web browser.

Faculty, Advisors & Staff

Industry experts and award-winning instructors

Each specialty course in the second year is taught by an instructor who is both an industry expert and a talented educator. All instructors bring current, relevant job experience to the classroom while many instructors still work in the industry.

Several of these faculty members have received the School of Business Excellence in Teaching Award. The faculty team also meets each term to refresh course content and ensure that the courses remain on the leading edge.

Key faculty members:

  • Danielle Wilson, Program Head
  • Geoffrey Bird
  • Jenness Murray
  • Karen Plesner
  • Erin Whittle

Advisory committee

  • Bruce Anthony, BCIT Program Head
  • Danielle Wlson, BCIT Program Head
  • David Tikkanen, BCIT Program Head
  • Rick Kroetsch, BCIT Program Head
  • Bill Phillips, BCIT Faculty
  • Stacy Reynaud, BCIT PTS Coordinator
  • Steve Buchan, Fusion CRM Product Development
  • Jeff Duncan, Meetingmax
  • Brian Mavrow, First West Credit Union
  • Robert Fawcett, Real Estate Council of BC
  • Jeremy Tiffin, Horizon Recruitment
  • Peter Barton, SAP
  • Greg Malpass, Traction on Demand

Contact Us

Christina Hagberg
Administrative Assistant
604-412-7675 | Christina_Hagberg@bcit.ca

Danielle Wilson
Program Head, Marketing Communications
604-451_6767 | Danielle_Wilson@bcit.ca

Contact a Program Advisor with the BCIT program name in the subject line if you have a question about:
  • Program selection and program planning
  • Applying for transfer credit and advanced placement
  • Job placement and graduate outcomes
  • Student life

Questions or comments?

Please ensure you have reviewed the detailed information on this site, using the navigation to the right, before submitting the form below.

As well, if you meet any of the following criteria, please follow the links for more information, instead of sending the form:

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Subscribe

Sign up to receive updates, invitations to events, and information about BCIT and your program.

We promise not to spam you, we won’t share your personal information, and you can unsubscribe at any time.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

How To Apply

Subscribe

Contact Us

Information Sessions

Attend an upcoming information session for this program:

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Search Programs

Testimonial

I’m currently working as a Media Buyer for Live Nation and have progressed through a few different roles in my time here. I have utilized many different skills that I gained from the Marketing Communications program. I found that I was armed with all the tools I needed to tackle whatever tasks I was given. BCIT gave me the confidence to excel in my career and be successful in all my different roles. Paul Harris, Media Buyer, Live Nation

Testimonial

As the Social Media Manager for Lush North America, my skillset is continuously evolving to suit the ever changing environment of social media. The program was an impressive immersion into business, providing practical skills, great internship opportunities, and an environment which fostered critical thinking. The pacing was extremely fast, helping to condition me for the demanding landscape of social and ensuring I was equipped to handle a solid workload. Laura Cranfield, Social Media Manager, Lush North America