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Part-time/Distance & Online Learning Associate Certificate 630zacert

Retail Marketing Management

Fall 2020 Delivery Mode: ONLINE

  • This program will be delivered online for the Fall semester.
  • Your education is our priority and we will continue to deliver the applied instruction, collaborative experience, and industry connections that you expect from BCIT.
Whether you are planning to start a career in retail or are looking to make the transition from sales associate to a senior position at the operational or head office level, BCIT’s Retail Marketing Management associate certificate program can help you get there.

This unique program is a partnership between BCIT and key retail industry leaders to quickly give you the essential skills and knowledge for many retail opportunities. And in fact, the opportunities for retail sales associates, supervisors, and managers are expected to grow over the next eight years.

Through this program you’ll obtain skills and knowledge that enable you to seek employment in the fastest-growing industry in BC and earn a credential that is recognized by industry and can lead to progressive career opportunities.

About the program

  • Focus on specialized retail techniques and supervisory skills
  • Designed for students with or without prior experience looking to advance a career in retail marketing management
Learn more in the Program Details about how BCIT prepares you for a rewarding, exciting career.

Who should complete the Retail Marketing Management Associate Certificate?

This program might be right for you if:
  • You work well in a team
  • You’re outgoing and personable
  • You enjoy a fast-paced work environment
  • You’re interested in a career in a growing industry

What grads can do

Through this program, you’ll be developing the job-relevant skills today’s retail companies need the most. Upon completion of your associate certificate, you’ll have the foundation of knowledge you need for success in visual merchandising, supervising retail teams, brand innovation and more.

Find out more about the opportunities awaiting you at the Graduating and Jobs page.

Program Entry

About Part-time Studies

Take a single course, or work towards a credential — all at a pace that's right for you.

Part-time courses are offered in a variety of scheduling formats, including at night or on weekends, flexible day time delivery, or you can opt for distance or online learning. If you meet the prerequisites and there's space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January) and Spring/Summer (April).

To apply to a Part-time Studies program and earn your credential, you simply need to complete a Part-time Program Declaration Request. Applications are processed throughout the year.

Applicants to the BCIT School of Business are required to have completed two years of full-time study in high school or post-secondary program in English in an English speaking country. If you do not have English 12 and have not studied in an English-speaking country, you will need to demonstrate your skills in reading, writing, speaking, and listening. For information on English equivalencies, testing and upgrading options, visit:

International applicants:

Learn about eligibility requirements to study and work in Vancouver.

Application processing

Ongoing throughout the year.

Scheduled intakes

Ongoing Part-time Studies intakes: January, April and September.

Costs & Supplies

Tuition fees

Please see the Part-time Studies Tuition & Fees page for information on part-time tuition fees.

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.


Please note: MKTG 1140 Retailing Management and MKTG 1112 Customer Relations are only offered in the Fall term (September) and MKTG 2420 Visual Merchandising is only offered in the Winter term (January). Please register early to ensure a seat in the class.
Each course in your program is designed by industry professionals to make sure you get the most current techniques and skills you need for today’s employment. Through a series of unique courses, you’ll develop a foundation of core concepts and abilities in areas like marketing, retail strategy, merchandising, and more. You’ll even earn real-world experience through your retail practicum.

Please note: part-time programs and courses are open enrolment and although we make every effort to accommodate demand, course registration cannot be guaranteed in every semester. High demand courses fill quickly and may result in students unable to register for a course that semester. Courses may also be cancelled due to low enrolment.

Program matrix

Check current availability of courses for this program.

1. Required Courses (18.0 credits): Credits
  BUSA 1305 Supervisory Skills 3.0
  MKTG 1102 Essentials of Marketing 3.0
  MKTG 1140 Retailing Management 3.0
  MKTG 2420 Visual Merchandising 3.0
  MKTG 3113 Customer Relationship Management 3.0
  MKTG 3325 Consumer Behaviour 3.0
2. Complete 9.0 credits from the following list of electives: Credits
  BLAW 3100 Business Law 4.0
  BUSA 3455 Introduction to E-commerce 3.0
  FMGT 1152 Accounting for the Manager 3.0
  MKTG 1112 Customer Relations 3.0
  MKTG 1219 Professional Sales Skills 3.0
  MKTG 1352 Digital Marketing 3.0
  MKTG 1550 Social Media for Business 3.0
  MKTG 1554 Fundamentals of Branding 3.0
  MKTG 2352 Content Planning 4.0
  MKTG 3554 Digital Branding 3.0
  VENT 1810 Starting Your Own Business 3.0
  VENT 1820 Financing For a New or Growing Business 3.0
  VENT 1821 Growing A Business 3.0
  VENT 1822 Personal Finance Fundamentals 3.0
Total Credits: 27.0

Check current availability of courses for this program.

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

This program is a unique blend of core courses and electives to give you a solid understanding of key retail concepts while also letting you choose electives that match your personal career goals.

Developed by retail professionals along with input from industry leaders, this program gives you the most current skills and knowledge that today’s employers a looking for. This includes practical, usable techniques from the classroom as well as real-world experience through your retail practicum.

With a mixture of classroom and online courses available, you can get the training you need for an exciting career in a flexible format that matches your needs and schedule.

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Downtown Campus
555 Seymour Street
Vancouver, BC

Many courses are also offered through distance and online learning.

Graduating & Jobs

By earning your associate certificate, you’ll be strengthening your resume with skills retail stores and corporations are looking for. The practical knowledge you gain through this program prepares you to find new opportunities or enhance your current position for success far into the future.

Some job opportunities include:
  • Store Manager
  • Retail Supervisor
  • Team Leader
  • Retail Marketing Coordinator
  • Marketing Assistant
  • Sales Associate
You may choose to enter the workforce immediately upon graduation, or you might also consider continuing your education for even more advanced skills and access to more career options. The course credits you earn in this program may be transferable to other programs within the BCIT Marketing Management department.

Apply for graduation

Upon successful completion of all program requirements, complete an Application for BCIT Credential [PDF] and submit it to Student Information and Enrolment Services.

Allow approximately six to eight weeks for processing.

All financial obligations to the Institute must be met prior to issuance of any credential.

Contact Us

If you have questions that you could not find the answer to online, or if you require further assistance, please contact us:

Candace Marrington
Program Assistant - Part-time Studies, Marketing Management
604-432-8723 |

Tracey Renzullo
Part-time Studies Coordinator, Marketing Management
604-451-7033 |


Contact a Part-time Studies Program Advisor with the BCIT program name in the subject line if you have a question about:
  • Course selection and program planning
  • Declaring your program
  • Making changes to your approved program plan
  • Applying for transfer credit and advanced placement
  • Laddering options
  • Job placement and graduate outcomes
  • Student life

Questions or comments?

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As well, if you meet any of the following criteria, please follow the links for more information, instead of sending the form:

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

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2) English Requirement: Find out more.