General Option Full-time Diploma 6300dipma

1st Year Undeclared Option

Are you interested and excited about the field of marketing, but not sure in which option to specialize?

The first year undeclared option in Marketing Management allows students to explore a variety of marketing topics, gain a general business education, and attend industry events in Year 1 before deciding on a marketing concentration.

A very limited number of seats will be available for undecided students who will like to explore their first year in the marketing program prior to selecting one of four specializations: Entrepreneurship, Marketing Communications, Professional Sales, and Tourism Management.

Please note that your acceptance in the first year undeclared option does not guarantee you a seat in a preferred option for the second year and is dependent on the availability of seats.

About the program

  • One year option that leads directly into a Year 2 specialization: Marketing Communications, Tourism Management, Professional Sales, or Entrepreneurship
  • Real-world learning with professional instructors
  • Business consultant project and practicum provide hands-on experience
  • After graduation, transition to the workforce or apply to complete your Bachelor of Business Administration (BBA) degree at BCIT with full-time or part-time evening courses

Visit the Program Matrix to learn about the courses and the Program Entry page to start your marketing career today.

Your experience matters

Do you have work experience or other post-secondary education? You might qualify for course credits to help speed up your training.

Visit our Advanced Placement page to learn more.

International exchange

BCIT offers a number of international exchange opportunities that helps students gain a global perspective of the economy, culture, government, and everyday life of the country they study in. Learn more about international exchange opportunities and international double degrees with internships.

Accredited program

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Program Entry

Application processing

Open to applications beginning November 1st (or next business day).

Entrance requirements

Applicants must meet all entrance requirements and will be accepted on a first qualified basis as long as space remains.

Read more about how to meet BCIT’s entrance requirements

Recommended for success

  • Applicants are urged to attend an information session offered throughout the year. These are free of charge and are open to all to attend. Registration is requested, but not required.

  • Strong mathematic skills are required for success in BCIT Business diplomas. Students accepted into this program will be contacted starting in April regarding the completion of a math assessment test. If you score below a 67% on this assessment test, or feel that you would like to upgrade your math skills regardless, you should complete OPMT 0199 or OPMT 0023.

  • Applicants should have either 2+ years of successful post-secondary experience, 2+ years of relevant work or volunteer experience, or demonstrated performance excellence through extra-curricular or other activities. They should also have a strong command of the English language.

Advanced Placement

You may be eligible to apply to an advanced level of the program through either re-admission or direct entry. Visit the Advanced Placement page for details.

Transfer Credit

Do you have credits from another post-secondary school?

Transfer credit may be granted for courses completed at BCIT or another post-secondary institution where the learning outcomes duplicate those of the BCIT course. As per Admission Procedure 5003-PR1, the department reserves the right to determine the granting of credit where appropriate.

Applications will be accepted up to day 14 of the term; an official transcript and a course outline where appropriate must be provided (or be on file with BCIT) to process the request. A maximum of two courses per level are eligible for credit through this process.

Apply to program

The two-year Diploma in Marketing Management shares a common first year of core business subjects. The second year of the program focuses on specific fields of marketing expertise.

BCIT accepts only complete applications. In order to apply:

  • Include proof of meeting all entrance requirements prior to submission
  • Convert all transcripts and supporting documents to PDF files
  • Have a credit card ready to pay the application fee
Apply Now

You can check the status of your application online at any time using the Student Information System.

Scheduled intakes

September each year.

myCommunication

Within two business days of submitting your completed application, BCIT will send a message to your personal and myBCIT e-mail addresses. All correspondence regarding your application will be posted to your online myCommunication account at my.bcit.ca. We'll send you an e-mail when a new message is posted. It's important to watch for these e-mails or regularly check your account online.

You can expect to receive communication concerning the status of your application within four weeks.

Advanced Placement

Conditions

You may be eligible to apply to an advanced level of the program through either re-admission or direct entry. Please note that applications are considered based on:
  • Complete applications: you must show proof that you have completed (or are registered in) all requirements to be considered.
  • Competitive entry: if the number of applicants exceeds available seats, BCIT will accept those deemed to have the best opportunity for success.
  • Seat availability: confirmation may not be available until approximately one week before the term begins.

Re-admission

If you have previously completed part of this program at BCIT and wish to re-enter the program at an advanced level, you can apply for re-admission.

Applications are accepted throughout the year.

Submit the Course-by-Course Self-Assessment Form [PDF] with your application.

Ready to submit your application? Apply now.

Direct entry

If you are new to the program but have completed an equivalent part of it at BCIT or elsewhere and want to apply to an advanced level, you can apply for direct entry to level 2.

BCIT accepts complete applications starting February 1st (or next business day) for level 2 (January start).

Submit the following with your online application:

Required courses

Full-time Course Name Part-time Equivalent
BLAW 3100 Business Law BLAW 3100
BSYS 1000 Business Information Systems BSYS 1001
COMM 1100 Business Communication 1 COMM 1103 or
COMM 1106
ECON 2100 Microeconomics ECON 2100
MKTG 1102 Essentials of Marketing MKTG 1102
OPMT 1110 Business Mathematics OPMT 1110
ORGB 1100 Organizational Behaviour ORGB 1105

Ready to submit your application? Apply now.

Direct entry FAQs

  • When should I apply?


  • It is recommended that you apply when you have met all of the entrance requirements. If you are currently registered in a course, please indicate this on the self-assessment form.

  • When will I be accepted?


  • Once your application has been assessed and has been approved for direct entry, a seat must become available in the program you have selected. The Admissions department must wait until the current students obtain their final grades in either December or May to determine how many seats will become available for direct entry applicants.

  • Can I transfer options?


  • You are requested to specify you program option preference(s). Option selection will be completed after current level 2 full-time student transfer requests are processed. Notification of option selection will take place in late June. If a seat is not available in your preferred option an alternate option may be assigned. Your requested option cannot be guaranteed at time of application.

  • Can I take courses in advance to reduce my course load?


  • In order to maintain a competitive application, it is recommended that you take no more than two courses per term ahead of time. A maximum of two courses per level are eligible for credit. Note that this will not reduce your full-time program tuition.

  • When will I get my timetable?


  • Print your timetable one day prior to class start by logging into my.bcit.ca and going to Student Self-Service. You must be registered in your courses in order to access this feature. If you know the set to which you have been assigned, you can also find your timetable at timetables.bcitbusiness.ca.

  • When can I buy my books?


  • It is recommended that you wait until the first week of classes before buying textbooks. Your instructors will tell you which books to buy.

To register for a Part-time Studies course, visit Register for Part-time Courses or contact Student Information and Enrolment Services.

Still have questions? Review the Admissions FAQ or contact Program Advising.

Additional options

Graduate Certificate in Business Administration

For students who have completed a bachelor’s degree, the BCIT Graduate Certificate in Business Administration is another viable option. This eight-month full-time program leads into a number of international MBA programs.

Costs & Supplies

Tuition fees

Please see the Fees, Payments and Refunds section of the website for information on full-time tuition fees.

Books and supplies

Level 1: $775; Level 2: $500
(General estimated cost, subject to change)

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.

Courses

Program matrix

Level 1 (15 weeks)
Credits
  BLAW 3100 Business Law 4.0
  BSYS 1000 Business Information Systems 3.0
  COMM 1100 Business Communication 1 3.0
  ECON 2100 Microeconomics 3.0
  MKTG 1102 Essentials of Marketing 3.0
  OPMT 1110 Business Mathematics 4.0
  ORGB 1100 Organizational Behaviour 3.0
 
Level 2 (20 weeks) Credits
  BSYS 2070 Business Information Systems 2 for MKTG* 2.0
  BUSA 2100 Principles of Management* 2.0
  COMM 2200 Business Communication 2 4.0
  ECON 2200 Macroeconomics 4.0
  FMGT 2152 Accounting for Management 5.5
  MKTG 2202 Introduction to Marketing Communications 4.0
  MKTG 2243 Sales Skills 4.0
  OPMT 1130 Business Statistics 5.5
* denotes a half-term course
 
Total Credits: 54.0

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

In BCIT's two-year Marketing Management diploma program, you'll first concentrate on developing a solid understanding of core business concepts that apply across fields and industries. This includes integrated marketing and communications for global and local markets, computer skills and internet marketing basics, business communications, technical sales, economics, business math, and accounting practices.

You'll not only learn from successful professionals, you'll build a solid business education foundation that will be applicable in all of your future endeavours.

A closer look at the program

A typical week features at least 25 hours in class and many hours spent working on assignments and projects outside of the classroom. The intense nature of the learning experience will help you develop the time-management and priority-setting skills that are needed in the workplace.

Teamwork is a core value in the School of Business, as it is in the business world. You'll work in teams in most of your courses. Team activity will help you get an early start on building the delegation, goal-setting and leadership skills you will need in your career. Additionally, the groups established at BCIT are the start of your business network, providing you a legacy of contacts and support that lasts beyond graduation.

Presentations are a big part of classroom life. You will make formal presentations to industry clients in your project courses. Your lab sessions will often include more informal presentations in groups or by yourself. Practice at presenting your views will build confidence, help you learn to think on your feet, and develop public speaking skills.

You may also choose to expand your learning window at BCIT by playing a role in one of the many active campus student organizations, such as Enactus BCIT and the BCIT Marketing Association. Marketing students often play leading roles in these student led organizations to help build contacts and practice the key skills to succeed in their future careers.

Program length

Two years, full-time

Grading

Continuation in the Marketing Management Program Year 2

In order to be eligible to continue into the second year of the marketing management program a student must have successfully completed all required first year courses or equivalencies.

  1. At the end of first year students failing: MKTG 2202, MKTG 2243 and/or any 3 or more courses not in Marketing, will not be allowed to proceed in the program. If students wish to re-enter the program they must complete the outstanding courses and re-apply to the program.

  2. At the end of the first year of the program, students having failed one course not in Marketing may continue in the program. Their program option will be held if the failed course is successfully completed at BCIT, 10 days prior to the next term start up. If they are completing the courses at another institution then the students must provide proof of registration for the outstanding course no later than 60 calendar days prior to the term start date. An official transcript with the final grade must also be submitted before acceptance into the program option is granted.

  3. Students having failed two courses not in Marketing may continue in the program but their program option seat will not be held. If the failed courses are successfully completed at BCIT before term start up, the student can re-apply to their preferred option. If completing the courses at another institution students must provide proof of registration for the outstanding course(s) no later than 60 calendar days prior to the term start date. An official transcript with the final grade(s) must also be submitted before acceptance into the program option is granted.

Students required to reapply for a program option seat in the Marketing Management Program will be competing for a limited number of seats available and are not guaranteed their first option choice.

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Continue your education

Marketing Management graduates can obtain transfer credit toward business degree programs at a number of universities both within and outside the province.

Graduates can also pursue degree completion through BCIT's Bachelor of Business Administration program.

Graduating & Jobs

This program enables a graduate to launch a career in a marketing-related position. Employment opportunities are found in manufacturing, wholesale distribution, retail, hospitality, marketing communications, tourism and service organizations.

Graduates of the Marketing Management diploma program have a strong foundation in public relations, digital and traditional media, marketing research, and business analytics. This skill set will lead to a wide variety of marketing job opportunities.

Some career opportunities for Marketing Management diploma grads include:

  • Starting your own business
  • Marketing Coordinator
  • Project Manager
  • Media Buyer
  • Digital Marketing Specialist
  • Account Services Coordinator

Qualified graduates of the Marketing Management diploma program may also apply for acceptance into BCIT's Bachelor of Business Administration (BBA) degree program. This program will ladder into the BBA program, which you can complete full-time in the day, or around your new career as part-time in the evenings.

Graduate employment outcomes

The BCIT student outcomes reports present summary findings from the annual survey of former students administered by BC Stats one to two years after graduation. These reports combine the last three years of available results for the 2016-2018 BCIT Outcomes Surveys of 2015-2017 graduates and for Degree 2014-2016 graduates. The reports are organized into three-page summaries containing information on graduates' labour market experiences and opinions regarding their education. More detailed information can be accessed at the BC Student Outcomes website.

To view these results, you may need to have the Adobe Acrobat Reader installed in your Web browser.

Faculty, Advisors & Staff

School of Business faculty are industry experts that treat teaching as their main mission. You will learn in the classroom directly from these experienced professionals - there are no teaching assistants.

Advisory committee

  • Bruce Anthony, BCIT Program Head
  • Danielle Wlson, BCIT Program Head
  • David Tikkanen, BCIT Program Head
  • Rick Kroetsch, BCIT Program Head
  • Bill Phillips, BCIT Faculty
  • Stacy Reynaud, BCIT PTS Coordinator
  • Steve Buchan, Fusion CRM Product Development
  • Jeff Duncan, Meetingmax
  • Brian Mavrow, First West Credit Union
  • Robert Fawcett, Real Estate Council of BC
  • Jeremy Tiffin, Horizon Recruitment
  • Peter Barton, SAP
  • Greg Malpass, Traction on Demand

Contact Us

Dr. Vicky Roy
Associate Dean, Marketing Management
604-432-8760 | vroy3@bcit.ca

Contact a Program Advisor with the BCIT program name in the subject line if you have a question about:
  • Program selection and program planning
  • Applying for transfer credit and advanced placement
  • Job placement and graduate outcomes
  • Student life

Questions or comments?

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

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