Are you interested and excited about the field of marketing, but not sure in which option to specialize? The General Option is the right place to start!
The Marketing Management General Option allows students to explore a variety of marketing topics, gain a general business education, and attend industry events in Year 1 before deciding on a marketing concentration. Students in the General Option will be eligible to apply for admission into the Marketing Communications, Professional Sales, Entrepreneurship, or Tourism Management options after Year 1. Please note that acceptance into a second year option is dependent on the availability of seats in the option.
The General Option might be for you if you:
If any or all of these apply to you, visit the Program Entry page to start your marketing career today.
Do you have work experience or other post-secondary education? You might qualify for course credits to help speed up your training.
Visit our Advanced Placement page to learn more.
Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.
In BCIT's two-year Marketing Management diploma program, you'll first concentrate on developing a solid understanding of core business concepts that apply across fields and industries. This includes integrated marketing and communications for global and local markets, computer skills and internet marketing basics, business communications, technical sales, economics, business math, and accounting practices.
You'll not only learn from successful professionals, you'll build a solid business education foundation that will be applicable in all of your future endeavours.
A typical week features at least 25 hours in class and many hours spent working on assignments and projects outside of the classroom. The intense nature of the learning experience will help you develop the time-management and priority-setting skills that are needed in the workplace.
Teamwork is a core value in the School of Business, as it is in the business world. You'll work in teams in most of your courses. Team activity will help you get an early start on building the delegation, goal-setting and leadership skills you will need in your career. Additionally, the groups established at BCIT are the start of your business network, providing you a legacy of contacts and support that lasts beyond graduation.
Presentations are a big part of classroom life. You will make formal presentations to industry clients in your project courses. Your lab sessions will often include more informal presentations in groups or by yourself. Practice at presenting your views will build confidence, help you learn to think on your feet, and develop public speaking skills.
You may also choose to expand your learning window at BCIT by playing a role in one of the many active campus student organizations, such as Enactus BCIT and the BCIT Marketing Association. Marketing students often play leading roles in these student led organizations to help build contacts and practice the key skills to succeed in their future careers.
This program enables a graduate to launch a career in a marketing-related position. Employment opportunities are found in manufacturing, wholesale distribution, retail, hospitality, marketing communications, tourism and service organizations.
Graduates of the Marketing Management diploma program have a strong foundation in public relations, digital and traditional media, marketing research, and business analytics. This skill set will lead to a wide variety of marketing job opportunities.
Some career opportunities for Marketing Management diploma grads include:
Qualified graduates of the Marketing Management diploma program may also apply for acceptance into BCIT's Bachelor of Business Administration (BBA) degree program. This program will ladder into the BBA program, which you can complete full-time in the day, or around your new career as part-time in the evenings.
Do you have a degree, diploma, or completed a substantial amount of post-secondary courses? You may qualify for advanced placement into the Marketing Management - General program. Students that qualify for advanced placement can enter the program in the middle of first year depending on the number of transfer credits received.
Acceptance into advanced placement is dependent on a number of factors including: seat availability, course transfer credits, and the number of applications received. Most applicants are required to complete additional course work before entering their desired program. Early application is strongly recommended.
Entry into the middle of Year 1 (January)
When applying for advanced placement, you must submit the Course-by-Course Self-Assessment form [PDF] with your online application.
School of Business faculty are industry experts that treat teaching as their main mission. You will learn in the classroom directly from these experienced professionals - there are no teaching assistants.
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