General Option Full-time Diploma 6300dipma

Overview

Are you interested and excited about the field of marketing, but not sure in which option to specialize? The General Option is the right place to start!

The Marketing Management General Option allows students to explore a variety of marketing topics, gain a general business education, and attend industry events in Year 1 before deciding on a marketing concentration. Students in the General Option will be eligible to apply for admission into the Marketing Communications, Professional Sales, Entrepreneurship, or Tourism Management options after Year 1. Please note that acceptance into a second year option is dependent on the availability of seats in the option.

About the program

  • One year option that leads directly into a Year 2 specialization: Marketing Communications, Tourism Management, Professional Sales, or Entrepreneurship
  • Real-world learning with professional instructors
  • Business consultant project and practicum provide hands-on experience
  • After graduation, transition to the workforce or apply to complete your Bachelor of Business Administration (BBA) degree at BCIT with full-time or part-time evening courses

Who should apply to the Marketing Management General Option?

The General Option might be for you if you:

  • Are unsure of the marketing specialization you want to pursue
  • Completed high school and have some post-secondary education
  • Have a "big-picture" kind of outlook
  • Enjoy finding creative solutions to problems

If any or all of these apply to you, visit the Program Entry page to start your marketing career today.

Your experience matters

Do you have work experience or other post-secondary education? You might qualify for course credits to help speed up your training.

Visit our Advanced Placement page to learn more.

International exchange

BCIT offers a number of international exchange opportunities that helps students gain a global perspective of the economy, culture, government, and everyday life of the country they study in. Learn more about international exchange opportunities and international double degrees with internships.

Accredited program

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Program Entry

Application processing

Open to applications beginning November 1st (or next business day).

Entrance requirements

Applicants must meet all entrance requirements and will be accepted on a first qualified basis as long as space remains.

Read more about how to meet BCIT’s entrance requirements

Recommended for success

  • Applicants are urged to attend an information session offered throughout the year. These are free of charge and are open to all to attend.

  • It is strongly recommended that you assess your fundamental mathematical skills. The Mathematics Self-Diagnostic Test [PDF] is voluntary. If you find these problems difficult, we strongly recommend that you attend OPMT 0199. You should be able to do this exercise in about an hour, after which you should compare your answers with the correct ones supplied. If you scored less than 20 out of 26 correct, you should seriously consider upgrading your mathematical skills.

Advanced Placement

You may be eligible to apply to an advanced level of the program through 1. re-admission or 2. direct entry. The following applies to all advanced placement applicants:

  • Complete applications: you must show proof of completing all requirements (proof of registration is acceptable for advanced placement applicants) to be considered.
  • Competitive entry: if the number of applications exceeds available seats, BCIT will accept those deemed to have the best opportunity for success.
  • Acceptance based on seat availability: confirmation may not be available until approximately one week before the term begins.
  1. Re-admission: Have you completed part of this program at BCIT and want to apply to an advanced level?

    Applications are accepted throughout the year. You must submit the Course-by-Course Self-Assessment form [PDF] with your application.

  2. Direct Entry: Are you new to this program but have completed an equivalent part of it at BCIT or elsewhere and want to apply to an advanced level?

    BCIT accepts complete applications starting:

    • February 1st for level 2 (January start)

    You must submit the Course-by-Course Self-Assessment form [PDF] and proof of meeting the entrance requirements with your online application. View the Direct Entry sheet [PDF] for details.

Transfer Credit

Do you have credits from another post-secondary school?

Transfer credit may be granted for courses completed at BCIT or another post-secondary institution where the learning outcomes duplicate those of the BCIT course. As per Admission Procedure 5003-PR1, the department reserves the right to determine the granting of credit where appropriate.

Applications will be accepted up to day 14 of the term; an official transcript and a course outline where appropriate must be provided (or be on file with BCIT) to process the request. A maximum of two courses per level are eligible for credit through this process.

Apply to program

The two-year Diploma in Marketing Management shares a common first year of core business subjects. The second year of the program focuses on specific fields of marketing expertise.

BCIT accepts only complete applications. In order to apply:

  • Include proof of meeting all entrance requirements prior to submission
  • Convert all transcripts and supporting documents to PDF files
  • Have a credit card ready to pay the application fee
Apply Now

You can check the status of your application online at any time using the Student Information System.

Scheduled intakes

September each year.

myCommunication

Within two business days of submitting your completed application, BCIT will send a message to your personal and myBCIT e-mail addresses. All correspondence regarding your application will be posted to your online myCommunication account at my.bcit.ca. We'll send you an e-mail when a new message is posted. It's important to watch for these e-mails or regularly check your account online.

You can expect to receive communication concerning the status of your application within four weeks.

Costs & Supplies

Tuition fees

Please see the Fees, Payments and Refunds section of the website for information on full-time tuition fees.

Books and supplies

Level 1: $775; Level 2: $500
(General estimated cost, subject to change)

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.

Courses

Program matrix

Level 1 (15 weeks)
Credits
  BLAW 3100 Business Law 4.0
  BSYS 1000 Business Information Systems 3.0
  COMM 1100 Business Communication 1 3.0
  ECON 2100 Microeconomics 3.0
  MKTG 1102 Essentials of Marketing 3.0
  OPMT 1110 Business Mathematics 4.0
  ORGB 1100 Organizational Behaviour 3.0
 
Level 2 (20 weeks) Credits
  BSYS 2070 Business Information Systems 2 for MKTG* 2.0
  BUSA 2100 Principles of Management* 2.0
  COMM 2200 Business Communication 2 4.0
  ECON 2200 Macroeconomics 4.0
  FMGT 2152 Accounting for Management 5.5
  MKTG 2202 Introduction to Marketing Communications 4.0
  MKTG 2243 Sales Skills 4.0
  OPMT 1130 Business Statistics 5.5
* denotes a half-term course
 
Total Credits: 54.0

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

In BCIT's two-year Marketing Management diploma program, you'll first concentrate on developing a solid understanding of core business concepts that apply across fields and industries. This includes integrated marketing and communications for global and local markets, computer skills and internet marketing basics, business communications, technical sales, economics, business math, and accounting practices.

You'll not only learn from successful professionals, you'll build a solid business education foundation that will be applicable in all of your future endeavours.

A closer look at the program

A typical week features at least 25 hours in class and many hours spent working on assignments and projects outside of the classroom. The intense nature of the learning experience will help you develop the time-management and priority-setting skills that are needed in the workplace.

Teamwork is a core value in the School of Business, as it is in the business world. You'll work in teams in most of your courses. Team activity will help you get an early start on building the delegation, goal-setting and leadership skills you will need in your career. Additionally, the groups established at BCIT are the start of your business network, providing you a legacy of contacts and support that lasts beyond graduation.

Presentations are a big part of classroom life. You will make formal presentations to industry clients in your project courses. Your lab sessions will often include more informal presentations in groups or by yourself. Practice at presenting your views will build confidence, help you learn to think on your feet, and develop public speaking skills.

You may also choose to expand your learning window at BCIT by playing a role in one of the many active campus student organizations, such as Enactus BCIT and the BCIT Marketing Association. Marketing students often play leading roles in these student led organizations to help build contacts and practice the key skills to succeed in their future careers.

Program length

Two years, full-time

Grading

Continuation in the Marketing Management Program Year 2

In order to be eligible to continue into the second year of the marketing management program a student must have successfully completed all required first year courses or equivalencies.

  1. At the end of first year students failing: MKTG 2202, MKTG 2243 and/or any 3 or more courses not in Marketing, will not be allowed to proceed in the program. If students wish to re-enter the program they must complete the outstanding courses and re-apply to the program.

  2. At the end of the first year of the program, students having failed one course not in Marketing may continue in the program. Their program option will be held if the failed course is successfully completed at BCIT, 10 days prior to the next term start up. If they are completing the courses at another institution then the students must provide proof of registration for the outstanding course no later than 60 calendar days prior to the term start date. An official transcript with the final grade must also be submitted before acceptance into the program option is granted.

  3. Students having failed two courses not in Marketing may continue in the program but their program option seat will not be held. If the failed courses are successfully completed at BCIT before term start up, the student can re-apply to their preferred option. If completing the courses at another institution students must provide proof of registration for the outstanding course(s) no later than 60 calendar days prior to the term start date. An official transcript with the final grade(s) must also be submitted before acceptance into the program option is granted.

Students required to reapply for a program option seat in the Marketing Management Program will be competing for a limited number of seats available and are not guaranteed their first option choice.

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Continue your education

Marketing Management graduates can obtain transfer credit toward business degree programs at a number of universities both within and outside the province.

Graduates can also pursue degree completion through BCIT's Bachelor of Business Administration program.

Graduating & Jobs

This program enables a graduate to launch a career in a marketing-related position. Employment opportunities are found in manufacturing, wholesale distribution, retail, hospitality, marketing communications, tourism and service organizations.

Graduates of the Marketing Management diploma program have a strong foundation in public relations, digital and traditional media, marketing research, and business analytics. This skill set will lead to a wide variety of marketing job opportunities.

Some career opportunities for Marketing Management diploma grads include:

  • Starting your own business
  • Marketing Coordinator
  • Project Manager
  • Media Buyer
  • Digital Marketing Specialist
  • Account Services Coordinator

Qualified graduates of the Marketing Management diploma program may also apply for acceptance into BCIT's Bachelor of Business Administration (BBA) degree program. This program will ladder into the BBA program, which you can complete full-time in the day, or around your new career as part-time in the evenings.

Advanced Placement

Do you have a degree, diploma, or completed a substantial amount of post-secondary courses? You may qualify for advanced placement into the Marketing Management - General program. Students that qualify for advanced placement can enter the program in the middle of first year depending on the number of transfer credits received.

Acceptance into advanced placement is dependent on a number of factors including: seat availability, course transfer credits, and the number of applications received. Most applicants are required to complete additional course work before entering their desired program. Early application is strongly recommended.

Entry into the middle of Year 1 (January)

  • Applications open on February 1st

When applying for advanced placement, you must submit the Course-by-Course Self-Assessment form [PDF] with your online application.

Graduate Certificate in Business Administration

The BCIT Graduate Certificate in Business Administration is also a viable option for students that have completed a bachelor's degree. This is an eight month full-time program that leads into a number of international MBA programs.

Faculty, Advisors & Staff

School of Business faculty are industry experts that treat teaching as their main mission. You will learn in the classroom directly from these experienced professionals - there are no teaching assistants.

Advisory committee

  • Michael Drever (Chair), CruiseShipCentres International Inc.
  • Lee Davis, Vancity Capital
  • Robin Delany, Delany's Coffee
  • Jack Gin, Extreme CCTV Surveillance Systems
  • Dean Kneider, Intrawest Corporation, Resort Club Group
  • Brent Macdonald, Exclusively Canada Tours
  • Robert Meggy, Great Little Box Company
  • Marcell Newell, Avidworx
  • Kalpna Solanki, Bobobaby Foods
  • Brian Tieszen, Sun Rich Fresh Foods Inc.

Contact Us

Christina Hagberg
Administrative Assistant
604-412-7675 | Christina_Hagberg@bcit.ca

Contact a Program Advisor with the BCIT program name in the subject line if you have a question about:
  • Program selection and program planning
  • Applying for transfer credit and advanced placement
  • Job placement and graduate outcomes
  • Student life

Questions or comments?

Please ensure you have reviewed the detailed information on this site, using the navigation to the right, before submitting the form below.

As well, if you meet any of the following criteria, please follow the links for more information, instead of sending the form:

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Subscribe

Sign up to receive updates, invitations to events, and information about BCIT and your program.

We promise not to spam you, we won’t share your personal information, and you can unsubscribe at any time.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

How To Apply

Subscribe

Contact Us

Big Info Session
February 28th

Join us on February 28th from 4:30-7:30 p.m. for our Big Info Session.

Find out more

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Search Programs