The course will introduce learners to the fundamentals of growing an existing business in Canada. Topics will include strategic options for growth, estimating revenue and costs associated with growth, special considerations involved in growing a family business and environmental factors influencing growth capabilities and avenues for expanding Canadian companies.
Students who have received credit for MKTG 3345 New Venture Creation are not eligible to take this course. There is no textbook for this course. BBA students can use this course to fulfill 3 credits of their Social Science or Unspecified General Education requirement.
This course offering is full. Please check back next term or subscribe to receive email updates.
Upon successful completion of this course, students will be able to:
Prepare a plan for growth of a business
Analyse and describe resource requirements for a growing business
Analyse and describe environmental factors influencing company growth capabilities
Assess the pros and cons of various strategic options for growth of an expanding business
Assess pre-growth considerations such as the amount of financing required and the stage of development of the business seeking to expand
Effective as of Spring/Summer 2016
VENT 1821 is offered as a part of the following programs:
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