This course examines the planning involved in meetings and conferences. Topics include: program and speaker development; site and transportation selection; supplier negotiations; hospitality and delegate comfort, pre and post activities. The course emphasizes market identification and effective promotion of the program, incentive travel, and trade-consumer shows, exhibitors and attendees. Market promotions and database identification are assessed.
This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.
Upon successful completion, the student will be able to:
Use current, practical and technical terminology in reference to this sector.
Summarize the scope of the sector identifying the types of meetings, and the components of planning and marketing that make for a successful event.
Describe the role, services, functions, and benefits of working with a CVB in promoting the meetings industry as well as tourism in general.
Explain the difference between incentive travel and traditional forms of business, vacation and group travel.
Identify and describe basic venue requirements, food & beverage needs, a/v, transportation and logistical arrangements for meeting events.
Assess the various web-based tools that can be used by today's meeting professional.
Describe the role and functions of the various players in the meeting industry.
Describe current trends in the meeting industry.
Demonstrate interview and job finding skills
Effective as of Fall 2017
TOUR 3320 is offered as a part of the following programs:
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