British Columbia Institute of


TOUR 3320 - Meetings, Conventions and Incentive Travel

Tourism Part-time Studies Course

School of Business

Course Details

This course examines the planning involved in meetings and conferences. Topics include: program and speaker development; site and transportation selection; supplier negotiations; hospitality and delegate comfort, pre and post activities. The course emphasizes market identification and effective promotion of the program, incentive travel, and trade-consumer shows, exhibitors and attendees. Market promotions and database identification are assessed.



This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Use current, practical and technical terminology in reference to this sector.
  • Summarize the scope of the sector identifying the types of meetings, and the components of planning and marketing that make for a successful event.
  • Describe the role, services, functions, and benefits of working with a CVB in promoting the meetings industry as well as tourism in general.
  • Explain the difference between incentive travel and traditional forms of business, vacation and group travel.
  • Identify and describe basic venue requirements, food & beverage needs, a/v, transportation and logistical arrangements for meeting events.
  • Assess the various web-based tools that can be used by today's meeting professional.
  • Describe the role and functions of the various players in the meeting industry.
  • Describe current trends in the meeting industry.
  • Demonstrate interview and job finding skills

Effective as of Fall 2017

Related Programs

TOUR 3320 is offered as a part of the following programs:

School of Business

  1. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  2. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  3. Marketing Management - Tourism Management
    Part-time   Associate Certificate


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