British Columbia Institute of

Important Notice: COVID-19 Institute response


TOUR 2028 - Promotional Strategies for the Event Professional

Tourism Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Promotion is a key factor in the success of any meeting or special event. Event promotion serves to attract attendees and / or spectators to the event and is also used to ensure that event sponsors achieve as much exposure of their name, logo and other properties as possible. Sponsors therefore have a keen interest in pre-event promotion. Concepts such as cross promotional activities and event merchandising and event-related contests and promotional activities are introduced through case studies.


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Learning Outcomes

Upon successful completion of this course, the stdudent will be able to:

  • Develop a promotional strategy, including the event proposal, invitations, advertising, signage and banners, publicity, contests, promotional merchandise, packaging, sales promotions, and/or personal appearances.
  • Demonstrate how event sponsors are represented in event promotions and materials.
  • Prepare a public relations strategy using video and audio news releases, as well as other innovative tools including social media and other electronic media.
  • Explore the use of the internet and social media to generate awareness about an event.

Effective as of Winter 2015

Related Programs

TOUR 2028 is offered as a part of the following programs:

School of Business + Media

  1. Sustainable Event Management
    Part-time   Certificate


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