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TOUR 2028 - Promotional Strategies for the Event Professional

Tourism Part-time Studies Course

School of Business

Course Details

Promotion is a key factor in the success of any meeting or special event. Event promotion serves to attract attendees and / or spectators to the event and is also used to ensure that event sponsors achieve as much exposure of their name, logo and other properties as possible. Sponsors therefore have a keen interest in pre-event promotion. Concepts such as cross promotional activities and event merchandising and event-related contests and promotional activities are introduced through case studies.

Prerequisite(s)

All Level 1 Courses

Credits

3.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the stdudent will be able to:

  • Develop a promotional strategy, including the event proposal, invitations, advertising, signage and banners, publicity, contests, promotional merchandise, packaging, sales promotions, and/or personal appearances.
  • Demonstrate how event sponsors are represented in event promotions and materials.
  • Prepare a public relations strategy using video and audio news releases, as well as other innovative tools including social media and other electronic media.
  • Explore the use of the internet and social media to generate awareness about an event.

Effective as of Winter 2015

Related Programs

TOUR 2028 is offered as a part of the following programs:

School of Business

  1. Sustainable Event Management
    Part-time   Certificate

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