To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.
For any event – regardless of purpose - creating “buzz” or generating attendance is absolutely vital! You will be introduced to marketing fundamentals such as the 4 P’s of marketing, SWOT analysis, event branding, and advertising in order to develop a marketing plan for a simulated event that will positively impact event attendance and / or growth. You will be required to develop a comprehensive event or festival marketing plan.
Interested in being notified about future offerings of TOUR 1016 - Event Marketing?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.