British Columbia Institute of Technologywww.bcit.ca/study/courses/tour1016

Important Notice: Transit operators' strike - BCIT resources and impact

BCIT

TOUR 1016 - Event Marketing

Tourism Part-time Studies Course

School of Business

Course Details

For any event – regardless of purpose - creating “buzz” or generating attendance is absolutely vital! You will be introduced to marketing fundamentals such as the 4 P’s of marketing, SWOT analysis, event branding, and advertising in order to develop a marketing plan for a simulated event that will positively impact event attendance and / or growth. You will be required to develop a comprehensive event or festival marketing plan.

Credits

3.0

Cost

$625.00

Fall 2019

Below is one offering of this course for the Fall 2019 term.

CRN 46095

Mon Sep 09 - Mon Dec 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 02 Mon 17:30 - 20:30 BBY SE12 Rm. 312

Instructor

TBD

Course Outline

Cost

$625.00

Notes

  1. No class on October 14, classes will be scheduled on November 11.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of this course, the stdudent will be able to:

  • Conduct basic market research, including a situational analysis, to define target market segments.
  • Write compelling positioning statements and unique value propositions reflective of the target audiences’ needs and stakeholder expectations.
  • Determine strategic event pricing based on market research and ensure alignment with event budget, forecast and goals.
  • Develop an event marketing plan that meets the goals and objectives of the event stakeholders.
  • Distinguish between the relative strengths of print, electronic, and other advertising mediums to enable the development of effective marketing communications.

Effective as of Fall 2014

Programs and courses are subject to change without notice.

Find Courses

English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Winter 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

© BCIT