TOUR 1016 - Event Marketing
Part-time Studies Course
For any event – regardless of purpose - creating “buzz” or generating attendance is absolutely vital! You will be introduced to marketing fundamentals such as the 4 P’s of marketing, SWOT analysis, event branding, and advertising in order to develop a marketing plan for a simulated event that will positively impact event attendance and / or growth. You will be required to develop a comprehensive event or festival marketing plan.
Below is one offering of this course for the Fall 2019 term.
Mon Sep 09 - Mon Dec 02
Class Meeting Times
Sep 09 - Dec 02
17:30 - 20:30
SE12 Rm. 312
No class on October 14, classes will be scheduled on November 11.
This course offering is in progress. Please check back next term or
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Upon successful completion of this course, the stdudent will be able to:
Conduct basic market research, including a situational analysis, to define target market segments.
Write compelling positioning statements and unique value propositions reflective of the target audiences’ needs and stakeholder expectations.
Determine strategic event pricing based on market research and ensure alignment with event budget, forecast and goals.
Develop an event marketing plan that meets the goals and objectives of the event stakeholders.
Distinguish between the relative strengths of print, electronic, and other advertising mediums to enable the development of effective marketing communications.
Effective as of Fall 2014