Event professionals must be able to create connections amongst delegates, customers, service providers, human resources (including volunteers), and the general public in order to be successful. This course will help prepare you with the networking sales skills required by today’s event professional. Using the philosophy of needs based selling, you will learn about the importance of personal branding, developing profitable business relationships, and ensuring excellent customer service. You will learn how to create winning written sales proposals that are compelling, dynamic, and concise, and that stand-out over the competition. You also will learn effective and creative presentations skills that build a connection to the client, and win business.
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Upon successful completion of this course, the student will be able to:
Generate client focused sales correspondence and event-related documents including: winning written proposals, cover letters and sales presentations that demonstrate attention to detail and creativity.
Develop strategies to foster customer and supplier networks that ensure long-term success.
Demonstrate personal selling skills and attitudes that focus on customer needs and build profitable relationships with clients.
Design professional presentations that win business and foster long term customer relationships.
Conduct a results driven sales call.
Plan appropriate and ethical client entertainment and effective sales trips itineraries.