Learning Outcomes

Upon successful completion, the candidate will be able to:

• explain the fundamental elements of research, analysis and test methods.
• apply appropriate terminology commonly applied in professional research environments.
• select and apply these elements to the need for solutions to practical problems encountered in the workplace.
• distinguish between concepts of basic versus applied research, and explain the role of each in the workplace.
• identify and analyze the distinguishing characteristics of both quantitative and qualitative research methods, and be able to select the best approach under different real-world circumstances.
• conduct and report on research projects with real significance and professional relevance to business needs.
• explain the importance of research project planning, survey design, appropriateness of questions, practical research constraints, and application of alternatives based on the use of available data.
• take action on research results where action is in fact called for by ensuring that the best possible information is provided to decision makers in the organization.
• select the most appropriate methodology that demonstrates understanding of the complexity and diversity of applied research alternatives.
• conduct and participate in focus group exercises to demonstrate fluency with selection, questioning and assessment of candidates.
• plan, define and outline key elements of proposed research for the candidate's technology management graduation project.

Effective as of Spring/Summer 2004