The major thrust of this course is to describe how a technology firm may consider different options in the marketing of its technology in international markets. As the seller of the technology operates in a highly competitive environment, a clear understanding of the competitive forces and cultural dynamics at work in the global marketplace is critical to anyone seeking these export markets.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). Please be sure to sign into The Learning Hub (formerly D2L) prior to the first class to make sure you know how to attend. Please click on the following link for IMPORTANT information regarding TMGT courses: https://www.bcit.ca/files/transportation/pdf/have_not_applied_to_tmgt.pdf NOTE: There are required e-textbooks for this course. You will receive an automated email message upon registration with directions on how to purchase these e-Texts.
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Upon completion of this course, the participant will be able to:
conduct marketing research to identify opportunities in global markets for technology transfer.
evaluate competition and other market factors from the perspective of a SME, in order to select the most profitable mode of market entry.
formulate an overall international marketing plan to sell the innovation in the target market.
Effective as of Spring/Summer 2004
TMGT 7134 is offered as a part of the following programs:
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