The major thrust of this course is to describe how a technology firm may consider different options in the marketing of its technology in international markets. As the seller of the technology operates in a highly competitive environment, a clear understanding of the competitive forces and cultural dynamics at work in the global marketplace is critical to anyone seeking these export markets.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). Please click on the following link for IMPORTANT INFORMATION regarding this course. https://www.bcit.ca/files/transportation/pdf/have_not_applied_to_tmgt.pdf There will be mandatory virtual classroom sessions on April 10, 2019, and May 15, 2019, from 1830-2130 (PST). Be sure to sign in to The Learning Hub (D2L) prior to the first session to make sure you know how to attend. Instructions for course readings will be released at the discretion of your instructor via email or on The Learning Hub.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
This course offering is full. Please check back next term or subscribe to receive email updates.
Upon completion of this course, the participant will be able to:
conduct marketing research to identify opportunities in global markets for technology transfer.
evaluate competition and other market factors from the perspective of a SME, in order to select the most profitable mode of market entry.
formulate an overall international marketing plan to sell the innovation in the target market.
Effective as of Spring/Summer 2004
TMGT 7134 is offered as a part of the following programs:
Interested in being notified about future offerings of TMGT 7134 - Technology and International Trade and Competition?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.