The major thrust of this course is to describe how a technology firm may consider different options in the marketing of its technology in international markets. As the seller of the technology operates in a highly competitive environment, a clear understanding of the competitive forces and cultural dynamics at work in the global marketplace is critical to anyone seeking these export markets.
This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.
Upon completion of this course, the participant will be able to:
conduct marketing research to identify opportunities in global markets for technology transfer.
evaluate competition and other market factors from the perspective of a SME, in order to select the most profitable mode of market entry.
formulate an overall international marketing plan to sell the innovation in the target market.
Effective as of Spring/Summer 2004
TMGT 7134 is offered as a part of the following programs:
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