Integrates two important aspects of decision- making in high technology companies: how to choose a particular technical option, and how to develop a business strategy that works in today's business environment. By looking at the factors that determine technological and business strategy, the candidate will have an important opportunity to analyze real world situations and develop career goals. This course is linked to TMGT 7132, Managing Technological Innovation and Entrepreneurship.
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Upon successful completion, the candidate will be able to:
develop and analyze business strategy, identify the external business environment in which the company operates and assess company strengths, weaknesses, opportunities and threats.
structure an organization or division to enable it to take advantage of business opportunities.
use a technology life cycle model to evaluate technical developments, and use a product life cycle model to describe the process needed to integrate technology and business activities in new product development.
make recommendations on the formulation of business strategies and identify how personal goals can include the integration of new technology into their organization.
Effective as of Spring/Summer 2004
TMGT 7131 is offered as a part of the following programs:
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