These assignments and techniques are designed to enable people with no previous marketing experience to create a marketing plan within their own company. Students will have an opportunity to explore the application of programs in the context of the high technology markets.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). Please be sure to sign into The Learning Hub (formerly D2L) prior to the first class to make sure you know how to attend. Please click on the following link for IMPORTANT information regarding TMGT courses: https://www.bcit.ca/files/transportation/pdf/have_not_applied_to_tmgt.pdf. There is a mandatory text for this course. Purchasing instructions will be emailed to you.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Four seats remaining as of Sep 20, 2018 6:50 pm PDT. Seats remaining may change at any time prior to registration and payment.
Upon successful completion, the candidate will be able to:
prepare a sales and pricing strategy.
create a marketing plan
analyze the elements of the Promotional Mix.
differentiate between Pull tactics and Push tactics.
Effective as of Spring/Summer 2004
TMGT 7113 is offered as a part of the following programs:
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