To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
These assignments and techniques are designed to enable people with no previous marketing experience to create a marketing plan within their own company. Students will have an opportunity to explore the application of programs in the context of the high technology markets.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). *This course has mandatory virtual sessions on Tuesdays, 18:30-21:30 (PST). Virtual classroom session details will be shared by your instructor on The Learning Hub and/or via email. Be sure to sign in to The Learning Hub prior to your first session to make sure you know how to attend.* **There is a mandatory e-text for this course. Purchasing instructions will be shared by your instructor on The Learning Hub and/or via email. All other course material is available on The Learning Hub for downloading. Instructions for course readings will be released at the discretion of your instructor via email or on The Learning Hub. **
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Upon successful completion, the candidate will be able to:
prepare a sales and pricing strategy.
create a marketing plan
analyze the elements of the Promotional Mix.
differentiate between Pull tactics and Push tactics.
Effective as of Spring/Summer 2004
TMGT 7113 is offered as a part of the following programs:
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