These assignments and techniques are designed to enable people with no previous marketing experience to create a marketing plan within their own company. Students will have an opportunity to explore the application of programs in the context of the high technology markets.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). Please click on the following link for IMPORTANT INFORMATION regarding this course. https://www.bcit.ca/files/transportation/pdf/have_not_applied_to_tmgt.pdf There will be mandatory virtual sessions held on Tuesdays, with the first session on February 19 and the last session on March 19, from 18:30-21:30 (PST). Be sure to sign in to The Learning Hub prior to your first session to make sure you know how to attend. There is a mandatory e-text for this course. Purchasing instructions will be emailed to you.
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Upon successful completion, the candidate will be able to:
prepare a sales and pricing strategy.
create a marketing plan
analyze the elements of the Promotional Mix.
differentiate between Pull tactics and Push tactics.
Effective as of Spring/Summer 2004
TMGT 7113 is offered as a part of the following programs:
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