These assignments and techniques are designed to enable people with no previous marketing experience to create a marketing plan within their own company. Students will have an opportunity to explore the application of programs in the context of the high technology markets.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). Instructions for course readings (including purchasing instructions if applicable) will be released at the discretion of your instructor via email or on The Learning Hub, and/or in class.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Upon successful completion, the candidate will be able to:
prepare a sales and pricing strategy.
create a marketing plan
analyze the elements of the Promotional Mix.
differentiate between Pull tactics and Push tactics.
Effective as of Spring/Summer 2004
TMGT 7113 is offered as a part of the following programs:
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