British Columbia Institute of Technologywww.bcit.ca/study/courses/tmgt7113

BCIT

TMGT 7113 - Marketing Programs and Plans

Technology Management Part-time Studies Course

School of Transportation

Course Details

These assignments and techniques are designed to enable people with no previous marketing experience to create a marketing plan within their own company. Students will have an opportunity to explore the application of programs in the context of the high technology markets.

Prerequisite(s)

TMGT 7111 is a REQUIRED course for TMGT 7113.

Credits

1.0

Cost

$321.09

Winter 2019

Below is one offering of this course for the Winter 2019 term.

CRN 41934

Tue Feb 19 - Tue Mar 19 5 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 19 - Mar 19 Tue 18:30 - 21:30 Online

Instructor

Gerald Gatchalian

Course Outline

Cost

$321.09

Notes

  1. Internet delivery format.
  2. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). Please click on the following link for IMPORTANT INFORMATION regarding this course. https://www.bcit.ca/files/transportation/pdf/have_not_applied_to_tmgt.pdf There will be mandatory virtual sessions held on Tuesdays, with the first session on February 19 and the last session on March 19, from 18:30-21:30 (PST). Be sure to sign in to The Learning Hub prior to your first session to make sure you know how to attend. There is a mandatory e-text for this course. Purchasing instructions will be emailed to you.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • prepare a sales and pricing strategy.
  • create a marketing plan
  • analyze the elements of the Promotional Mix.
  • differentiate between Pull tactics and Push tactics.

Effective as of Spring/Summer 2004

Related Programs

TMGT 7113 is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Full-time/Part-time   Bachelor of Technology

School of Transportation

  1. Technology Management
    Part-time/Distance & Online Learning   Bachelor of Technology

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