British Columbia Institute of Technologywww.bcit.ca/study/courses/tmgt7113

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TMGT 7113 - Marketing Programs and Plans

Technology Management Part-time Studies Course

School of Transportation

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

These assignments and techniques are designed to enable people with no previous marketing experience to create a marketing plan within their own company. Students will have an opportunity to explore the application of programs in the context of the high technology markets.

Prerequisite(s)

TMGT 7111 is a REQUIRED course for TMGT 7113.

Credits

1.0

Cost

$327.78

Winter 2021

Below is one offering of this course for the Winter 2021 term.

CRN 41934

Tue Feb 23 - Tue Mar 23 5 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 23 - Mar 23 Tue 18:30 - 21:30 Online Delivery
See Notes below

Instructor

Vida Morkunas

Course Outline

Cost

$327.78

Notes

  1. Internet delivery format.
  2. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). *This course has mandatory virtual sessions on Tuesdays, 18:30-21:30 (PST). Virtual classroom session details will be shared by your instructor on The Learning Hub and/or via email. Be sure to sign in to The Learning Hub prior to your first session to make sure you know how to attend.* **There is a mandatory e-text for this course. Purchasing instructions will be shared by your instructor on The Learning Hub and/or via email. All other course material is available on The Learning Hub for downloading. Instructions for course readings will be released at the discretion of your instructor via email or on The Learning Hub. **
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • prepare a sales and pricing strategy.
  • create a marketing plan
  • analyze the elements of the Promotional Mix.
  • differentiate between Pull tactics and Push tactics.

Effective as of Spring/Summer 2004

Related Programs

TMGT 7113 is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Full-time/Part-time   Bachelor of Technology

School of Transportation

  1. Technology Management
    Part-time/Distance & Online Learning   Bachelor of Technology

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BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is currently open for the Winter 2021 term.

The sneak preview for the Spring/Summer 2021 term starts Fri, Feb 19 at 8:30 am (PST).

Students may register for Spring/Summer 2021 term courses online or by phone starting Wed, Feb 24 at 9:00 am (PST).

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