BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
Course Details
These assignments and techniques are designed to enable people with no previous marketing experience to create a marketing plan within their own company. Students will have an opportunity to explore the application of programs in the context of the high technology markets.
Mandatory virtual classroom sessions are on Tuesdays, 1830-2130 (PST). Be sure to sign in to The Learning Hub prior to your first session so you know how to attend. *There is a mandatory e-text for this course. Purchasing instructions will be shared by your instructor on The Learning Hub.* This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. All other course material will be available on The Learning Hub for downloading. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is full. Please check back next term or subscribe to receive email updates.
Full
Learning Outcomes
Upon successful completion, the candidate will be able to:
prepare a sales and pricing strategy.
create a marketing plan
analyze the elements of the Promotional Mix.
differentiate between Pull tactics and Push tactics.
Effective as of Spring/Summer 2004
Related Programs
TMGT 7113 is offered as a part of the following programs:
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Registration is now open for the Winter 2022 term.
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.