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TMGT 7113 - Marketing Programs and Plans

Technology Management Part-time Studies Course

School of Transportation

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

These assignments and techniques are designed to enable people with no previous marketing experience to create a marketing plan within their own company. Students will have an opportunity to explore the application of programs in the context of the high technology markets.

Prerequisite(s)

TMGT 7111 is a REQUIRED course for TMGT 7113.

Credits

1.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • prepare a sales and pricing strategy.
  • create a marketing plan
  • analyze the elements of the Promotional Mix.
  • differentiate between Pull tactics and Push tactics.

Effective as of Spring/Summer 2004

Related Programs

TMGT 7113 is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Full-time/Part-time   Bachelor of Technology

School of Transportation

  1. Technology Management
    Part-time/Distance & Online Learning   Bachelor of Technology

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