This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). Please click on the following link for IMPORTANT DETAILED INFORMATION regarding this course. https://www.bcit.ca/files/transportation/pdf/have_not_applied_to_tmgt.pdf
Status
Learning Outcomes
Upon successful completion, the candidate will be able to:
design a plan for effective in-house market intelligence.
define the role of marketing research in an organization.
design a pre-market testing plan for a company's products.
identify direct competitors.
analyze competitive threats.
create a research brief.
Effective as of Spring/Summer 2004
Related Programs
TMGT 7112 is offered as a part of the following programs:
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Registration is now open for the Winter 2019 term.
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.