British Columbia Institute of Technologywww.bcit.ca/study/courses/tmgt7112

Important Notice: COVID-19 Institute response

BCIT

TMGT 7112 - Marketing Research

Technology Management Part-time Studies Course

School of Transportation

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.

Prerequisite(s)

TMGT 7111 is a REQUIRED course for TMGT 7112.

Credits

1.0

Cost

$334.23

Winter 2022

Below is one offering of this course for the Winter 2022 term.

CRN 45280

Tue Jan 11 - Tue Feb 08 5 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Feb 08 Tue 18:30 - 21:30 Online

Instructor

Vida Morkunas

Course Outline

Cost

$334.23

Notes

  1. Internet delivery format.
  2. Mandatory virtual classroom sessions are on Tuesdays, 1830-2130 PST. *Instructions (including purchasing instructions) for course readings will be released on The Learning Hub.* Be sure to log in to The Learning Hub prior to your first session so you know how to attend. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

4 seats remaining as of Nov 28, 2021 8:59 pm (PST). Availability may change at any time.

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • design a plan for effective in-house market intelligence.
  • define the role of marketing research in an organization.
  • design a pre-market testing plan for a company's products.
  • identify direct competitors.
  • analyze competitive threats.
  • create a research brief.

Effective as of Spring/Summer 2004

Related Programs

TMGT 7112 is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Full-time/Part-time   Bachelor of Technology

School of Transportation

  1. Technology Management
    Part-time/Distance & Online Learning   Bachelor of Technology

Subscribe

Interested in being notified about future offerings of TMGT 7112 - Marketing Research? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Privacy Notice: The information you provide will be used to respond your request related to BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.

Programs and courses are subject to change without notice.

Find Courses

English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Winter 2022 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.

© BCIT