This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). Instructions for course readings (including purchasing instructions if applicable) will be released at the discretion of your instructor via email, or The Learning Hub, and/or in class.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.