BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
Course Details
This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). *This course has been extended by 1 week to account for STAT, Monday, May 24, 2021.* This course has mandatory virtual sessions on Mondays, 1830-2130 PST. Virtual session info and schedule will be released by your instructor. Be sure to log in to The Learning Hub in advance of your first session so you know how to attend. Instructions for required readings (including purchasing instructions if applicable) will be released at the discretion of your instructor on The Learning Hub.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
In Progress and Full
Learning Outcomes
Upon successful completion, the candidate will be able to:
design a plan for effective in-house market intelligence.
define the role of marketing research in an organization.
design a pre-market testing plan for a company's products.
identify direct competitors.
analyze competitive threats.
create a research brief.
Effective as of Spring/Summer 2004
Related Programs
TMGT 7112 is offered as a part of the following programs:
Interested in being notified about future offerings of TMGT 7112 - Marketing Research?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Registration is currently open for the Spring/Summer 2021 term.
The sneak preview for the Fall 2021 term starts Fri, May 21 at 8:30 am (PDT).
Students may register for Fall 2021 term courses online or by phone
starting Wed, May 26 at 9:00 am (PDT).
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.