To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). *This is a DE-Marker-Led course. Reading resources and course material will be provided on The Learning Hub.*
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
In Progress and Full
Upon successful completion, the candidate will be able to:
design a plan for effective in-house market intelligence.
define the role of marketing research in an organization.
design a pre-market testing plan for a company's products.
identify direct competitors.
analyze competitive threats.
create a research brief.
Effective as of Spring/Summer 2004
TMGT 7112 is offered as a part of the following programs:
Interested in being notified about future offerings of TMGT 7112 - Marketing Research?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.