BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
Course Details
This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.
Mandatory virtual classroom sessions are on Tuesdays, 1830-2130 PST. *Instructions (including purchasing instructions) for course readings will be released on The Learning Hub.* Be sure to log in to The Learning Hub prior to your first session so you know how to attend. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
4 seats remaining as of Nov 28, 2021 8:59 pm (PST). Availability may change at any time.
Learning Outcomes
Upon successful completion, the candidate will be able to:
design a plan for effective in-house market intelligence.
define the role of marketing research in an organization.
design a pre-market testing plan for a company's products.
identify direct competitors.
analyze competitive threats.
create a research brief.
Effective as of Spring/Summer 2004
Related Programs
TMGT 7112 is offered as a part of the following programs:
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Registration is now open for the Winter 2022 term.
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.