British Columbia Institute of Technologywww.bcit.ca/study/courses/tmgt7112

BCIT

TMGT 7112 - Marketing Research

Technology Management Part-time Studies Course

School of Transportation

Course Details

This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.

Prerequisite(s)

TMGT 7111 is a REQUIRED course for TMGT 7112.

Credits

1.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • design a plan for effective in-house market intelligence.
  • define the role of marketing research in an organization.
  • design a pre-market testing plan for a company's products.
  • identify direct competitors.
  • analyze competitive threats.
  • create a research brief.

Effective as of Spring/Summer 2004

Related Programs

TMGT 7112 is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Full-time/Part-time   Bachelor of Technology

School of Transportation

  1. Technology Management
    Part-time/Distance & Online Learning   Bachelor of Technology

Subscribe

Interested in being notified about future offerings of TMGT 7112 - Marketing Research? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.
The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more ›

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Fall 2018 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

© BCIT