This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). Please click on the following link for IMPORTANT DETAILED INFORMATION regarding this course. www.bcit.ca/files/transportation/pdf/tmgt7112classroom.pdf
Status
Learning Outcomes
Upon successful completion, the candidate will be able to:
design a plan for effective in-house market intelligence.
define the role of marketing research in an organization.
design a pre-market testing plan for a company's products.
identify direct competitors.
analyze competitive threats.
create a research brief.
Effective as of Spring/Summer 2004
Related Programs
TMGT 7112 is offered as a part of the following programs:
Interested in being notified about future offerings of TMGT 7112 - Marketing Research?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Registration is currently open for the Spring/Summer 2018 term.
The sneak preview for the Fall 2018 term starts Fri, May 25 at 8:30 am (PDT).
Students may register for Fall 2018 term courses online, by phone, mail or
in-person starting Wed, May 30 at 9:00 am (PDT).
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.