This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). Instructions for course readings (including purchasing instructions if applicable) will be released at the discretion of your instructor via email, or The Learning Hub, and/or in class.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
Spring/Summer 2020
Below is one offering of this course for the Spring/Summer 2020 term.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). This is a DE-Marker-Led course. Instructions for required readings (including purchasing instructions if applicable) will be released at the discretion of your marker on The Learning Hub.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
3 seats remaining as of Feb 21, 2020 4:33 pm (PST). Availability may change at any time.
Learning Outcomes
Upon successful completion, the candidate will be able to:
design a plan for effective in-house market intelligence.
define the role of marketing research in an organization.
design a pre-market testing plan for a company's products.
identify direct competitors.
analyze competitive threats.
create a research brief.
Effective as of Spring/Summer 2004
Related Programs
TMGT 7112 is offered as a part of the following programs:
Interested in being notified about future offerings of TMGT 7112 - Marketing Research?
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Registration is now open for the Spring/Summer 2020 term.
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.