This hands-on course will enable candidates to become knowledgeable about the various marketing strategies employed to create a successful market image for an organization. Drawing from industry examples of well-conceived and successful marketing strategies, students will gain a framework for developing viable strategies for their respective organizations.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). *This course has mandatory virtual classroom sessions on Saturdays; from 1300-1400 PST. Details will be shared by your instructor via email or on The Learning Hub. Be sure to sign in to The Learning Hub prior to the first class to make sure you know how to attend.* **All course material is available on The Learning Hub for downloading. Instructions for course readings will be released at the discretion of your instructor via email or on The Learning Hub.**
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