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TMGT 7111 - High Technology Marketing Strategies

Technology Management Part-time Studies Course

School of Transportation

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

This hands-on course will enable candidates to become knowledgeable about the various marketing strategies employed to create a successful market image for an organization. Drawing from industry examples of well-conceived and successful marketing strategies, students will gain a framework for developing viable strategies for their respective organizations.

Prerequisite(s)

TMGT 7111 is a REQUIRED course for TMGT 7112, TMGT 7113 and TMGT 7114.

Credits

1.0

Cost

$327.78

Winter 2021

Below is one offering of this course for the Winter 2021 term.

CRN 44580

Sat Jan 09 - Sat Mar 13 10 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Mar 13 Sat 10:00 - 11:30 Online Delivery
See Notes below

Instructor

Gerald Gatchalian

Course Outline

Cost

$327.78

Notes

  1. Internet delivery format.
  2. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). *This course has three mandatory virtual classroom sessions on select Saturdays, 1000-1130 PST. Virtual classroom details will be shared by your instructor via on The Learning Hub and/or via email. Be sure to sign in to The Learning Hub prior to the first class to make sure you know how to attend.* **All course material is available on The Learning Hub for downloading. Instructions for course readings will be released at the discretion of your instructor via email or on The Learning Hub.**
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • Create a strategic image plan that aligns with corporate objectives.
  • Apply brand image planning to create a lasting image in the market.
  • Evaluate the relationships between customer and brands.
  • Create an effective promotional strategy to communicate a brand to a target market.
  • Define an integrated approach to marketing that incorporates offline and online elements including strategic consideration of social media, search engine optimization and mobile marketing.

Effective as of Winter 2013

Related Programs

TMGT 7111 is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Full-time/Part-time   Bachelor of Technology

School of Transportation

  1. Technology Management
    Part-time/Distance & Online Learning   Bachelor of Technology

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Registration News

Registration is currently open for the Winter 2021 term.

The sneak preview for the Spring/Summer 2021 term starts Fri, Feb 19 at 8:30 am (PST).

Students may register for Spring/Summer 2021 term courses online or by phone starting Wed, Feb 24 at 9:00 am (PST).

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