To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
This hands-on course will enable candidates to become knowledgeable about the various marketing strategies employed to create a successful market image for an organization. Drawing from industry examples of well-conceived and successful marketing strategies, students will gain a framework for developing viable strategies for their respective organizations.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). *This course has three mandatory virtual classroom sessions on select Saturdays, 1000-1130 PST. Virtual classroom details will be shared by your instructor via on The Learning Hub and/or via email. Be sure to sign in to The Learning Hub prior to the first class to make sure you know how to attend.* **All course material is available on The Learning Hub for downloading. Instructions for course readings will be released at the discretion of your instructor via email or on The Learning Hub.**
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This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
In Progress and Full
Upon successful completion, the candidate will be able to:
Create a strategic image plan that aligns with corporate objectives.
Apply brand image planning to create a lasting image in the market.
Evaluate the relationships between customer and brands.
Create an effective promotional strategy to communicate a brand to a target market.
Define an integrated approach to marketing that incorporates offline and online elements including strategic consideration of social media, search engine optimization and mobile marketing.
Effective as of Winter 2013
TMGT 7111 is offered as a part of the following programs:
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