BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
This course introduces students to the unique characteristics of international marketing, factors considered in evaluating international marketing opportunities, appropriate methods and strategies for entering new markets, management of the marketing mix in new markets, and current and emerging international marketing/business opportunities.
Acceptance into the Bachelor of Business Administration Degree program.
This is a new course and is currently scheduled to be offered for the first time through BCIT Part-time Studies in the
Winter 2022 term.
Upon successful completion of this course, the student will be able to:
Analyze the scope, challenge, and risks of marketing in foreign markets.
Explain the evolution from being a domestic to a multi-national marketer.
Evaluate market conditions (economic, political/legal, socio-cultural, etc.) that may affect an organization's ability to do business in a foreign market.
Apply a macro-to-micro analytical approach to assessing foreign market opportunities.
Explain tariff and non-tariff barriers.
Outline the basics of marketing logistics and exporting, including intermediaries that can help with the process.
Evaluate international pricing issues.
Optimize characteristics of emerging markets and potential market opportunities.
Effective as of Winter 2022
MKTG 8000 is offered as a part of the following programs:
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