British Columbia Institute of

Important Notice: COVID-19 Institute response


MKTG 8000 - International Marketing

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

This course introduces students to the unique characteristics of international marketing, factors considered in evaluating international marketing opportunities, appropriate methods and strategies for entering new markets, management of the marketing mix in new markets, and current and emerging international marketing/business opportunities.


Acceptance into the Bachelor of Business Administration Degree program.



This is a new course and is currently scheduled to be offered for the first time through BCIT Part-time Studies in the Winter 2022 term.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Analyze the scope, challenge, and risks of marketing in foreign markets.
  • Explain the evolution from being a domestic to a multi-national marketer.
  • Evaluate market conditions (economic, political/legal, socio-cultural, etc.) that may affect an organization's ability to do business in a foreign market.
  • Apply a macro-to-micro analytical approach to assessing foreign market opportunities.
  • Explain tariff and non-tariff barriers.
  • Outline the basics of marketing logistics and exporting, including intermediaries that can help with the process.
  • Evaluate international pricing issues.
  • Optimize characteristics of emerging markets and potential market opportunities.

Effective as of Winter 2022

Related Programs

MKTG 8000 is offered as a part of the following programs:

School of Business + Media

  1. Bachelor of Business Administration
    Full-time/Part-time   Bachelor of Business Administration


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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is currently open for the Fall 2021 term.

The sneak preview for the Winter 2022 term starts Fri, Oct 22 at 8:30 am (PDT).

Students may register for Winter 2022 term courses online or by phone starting Wed, Oct 27 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.