BCIT is planning for a substantial return to on-campus activity for the Winter 2022 term as informed by BC Provincial Health Officer guidelines. Refer to each course listing for details.
This course introduces students to the unique characteristics of international marketing, factors considered in evaluating international marketing opportunities, appropriate methods and strategies for entering new markets, management of the marketing mix in new markets, and current and emerging international marketing/business opportunities.
Acceptance into the Bachelor of Business Administration Degree program.
This course is restricted to students enrolled in the part-time BBA, Global Business Option. Registration approval is automatically granted upon acceptance into the program. This is an online synchronous course. Class will be held via Zoom on Tuesday evenings, and the final exam will be held at the Burnaby campus on Tuesday, April 12 from 1800-2000.
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Upon successful completion of this course, the student will be able to:
Analyze the scope, challenge, and risks of marketing in foreign markets.
Explain the evolution from being a domestic to a multi-national marketer.
Evaluate market conditions (economic, political/legal, socio-cultural, etc.) that may affect an organization's ability to do business in a foreign market.
Apply a macro-to-micro analytical approach to assessing foreign market opportunities.
Explain tariff and non-tariff barriers.
Outline the basics of marketing logistics and exporting, including intermediaries that can help with the process.
Evaluate international pricing issues.
Optimize characteristics of emerging markets and potential market opportunities.
Effective as of Winter 2022
MKTG 8000 is offered as a part of the following programs:
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