British Columbia Institute of


MKTG 7150 - International Marketing Management Strategies

Marketing Management Part-time Studies Course

School of Business

Course Details

This course prepares the student to be able to use global marketing management practices in a business environment. Different business concepts and marketing applications are covered, both in lectures and in lab examples. Students will examine current international marketing strategies used by both the Business to Consumer market and the Business to Business market. Using the foundations of traditional marketing , the student will apply new marketing solutions and tactics to enhance a business that functions in the increasing global market place. By critiquing various case studies, the student will be able to assess how a business can survive, and grow , as well as manage the pitfalls of this ever-changing global market place. Students are required to complete five in-lab case assignments and one final group project during this course. Using real life examples on practical international marketing planning and strategy, the student will have comprehensive coverage of the problems, issues confronting managers today as they seek to survive and to grow in the international market. Emphasis will be placed on designing strategies for global competition, global expansion, global marketing, organizing and controlling global marketing operations. There will be coverage of environmentalism, ethics, electronic and internet commerce as well as multilateral trade relations.


Admission to the Bachelor of Business Administration program or permission from the Program Head.





Fall 2018

Below is one offering of this course for the Fall 2018 term.

CRN 45088

Thu Sep 06 - Thu Dec 13 15 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 06 Thu 18:00 - 21:00 BBY SW01 Rm. 3570
Sep 13 - Dec 13 Thu 18:00 - 21:00 BBY NE01 Rm. 402


Tom Jopling

Course Outline




  1. Departmental approval needed
  2. This course is restricted to students in the Bachelor of Business Administration Degree Program. For registration approval, please email Thomas Turniawan at with your student ID.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Assess real-life case examples of Global Business practices.
  • Critique current International Business strategies for improving company effectiveness.
  • Apply international Marketing Management strategies for business growth.
  • Appreciate the Economic and Financial environment differences by country and by business.
  • Apply Research Techniques to solve international business problems and find solutions.
  • Use Practical Knowledge of Global Marketing Management Issues to compete in the market place and to Plan and Present an effective international Marketing Management Strategy to solve a current issue.
  • Improve a company's ability to gain global advantage and future profits.

Effective as of Fall 2015

Related Programs

MKTG 7150 is offered as a part of the following programs:

School of Business

  1. Accounting
    Full-time/Part-time   Bachelor of Accounting
  2. Bachelor of Business Administration
    Full-time/Part-time   Bachelor of Business Administration

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit for more information.

Fall 2018

Books for Fall 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Image not available
Cei Digital: International Mktg W Connect & Smartbook, 17Th Ed
Author Cateora
Copyright 2017
Binding Digital Version
ISBN 978-1-25930-569-6
Price $99.00
Choose One

Image not available
International Marketing, Loose Leaf + Connect
Author Cateora
Copyright 2016
Binding Kit/Set/Package
ISBN 978-1-25981-900-1
Price $128.95
Choose One


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