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MKTG 7150 - International Marketing Management Strategies

Marketing Management Part-time Studies Course

School of Business

Course Details

This course prepares the student to be able to use global marketing management practices in a business environment. Different business concepts and marketing applications are covered, both in lectures and in lab examples. Students will examine current international marketing strategies used by both the Business to Consumer market and the Business to Business market. Using the foundations of traditional marketing , the student will apply new marketing solutions and tactics to enhance a business that functions in the increasing global market place. By critiquing various case studies, the student will be able to assess how a business can survive, and grow , as well as manage the pitfalls of this ever-changing global market place. Students are required to complete five in-lab case assignments and one final group project during this course. Using real life examples on practical international marketing planning and strategy, the student will have comprehensive coverage of the problems, issues confronting managers today as they seek to survive and to grow in the international market. Emphasis will be placed on designing strategies for global competition, global expansion, global marketing, organizing and controlling global marketing operations. There will be coverage of environmentalism, ethics, electronic and internet commerce as well as multilateral trade relations.


Admission to the Bachelor of Business Administration program or permission from the Program Head.



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Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Assess real-life case examples of Global Business practices.
  • Critique current International Business strategies for improving company effectiveness.
  • Apply international Marketing Management strategies for business growth.
  • Appreciate the Economic and Financial environment differences by country and by business.
  • Apply Research Techniques to solve international business problems and find solutions.
  • Use Practical Knowledge of Global Marketing Management Issues to compete in the market place and to Plan and Present an effective international Marketing Management Strategy to solve a current issue.
  • Improve a company's ability to gain global advantage and future profits.

Effective as of Fall 2015

Related Programs

MKTG 7150 is offered as a part of the following programs:

School of Business

  1. Accounting
    Full-time/Part-time   Bachelor of Accounting
  2. Bachelor of Business Administration
    Full-time/Part-time   Bachelor of Business Administration


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