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BCIT

MKTG 7010 - Cooperative Marketing and Community Engagement

Marketing Management Part-time Studies Course

School of Business

Course Details

Through seminars, online, class, individual and group discussions, students will examine cooperative marketing topics ranging from interacting with members rather than customers, strategic analysis, upstream/downstream cooperative marketing, fund raising and ethics, to community preventive marketing, the social marketing mix, branding and co-creation. Exposure to cooperative marketing, community engagement frameworks and best practices provides students with the structure to understand and propose community capacity-building endeavours focused upon community growth and well-being.

Credits

3.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Articulate the key knowledge, skills and abilities associated with community economic development through the application of the cooperative principles.
  • Develop tools, resources, and support systems for community development.
  • Define the function and applications of values based economic development, as well as direct links to sustainable and balanced growth.
  • Acquire and apply social marketing skills to resolve community, social and environmental issues.
  • Analyze marketing problems and suggest relevant problem solving strategies and solutions using cooperative based business models.
  • Assess the role of branding, social advertising and other communications in achieving behavioural change.

Effective as of Winter 2017

Related Programs

MKTG 7010 is offered as a part of the following programs:

School of Business

  1. Sustainable Business Leadership
    Full-time/Part-time   Advanced Certificate

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