British Columbia Institute of


MKTG 7010 - Cooperative Marketing and Community Engagement

Marketing Management Part-time Studies Course

School of Business

Course Details

Through seminars, online, class, individual and group discussions, students will examine cooperative marketing topics ranging from interacting with members rather than customers, strategic analysis, upstream/downstream cooperative marketing, fund raising and ethics, to community preventive marketing, the social marketing mix, branding and co-creation. Exposure to cooperative marketing, community engagement frameworks and best practices provides students with the structure to understand and propose community capacity-building endeavours focused upon community growth and well-being. Note: This course is offered in the Fall term.





Winter 2020

Below is one offering of this course for the Winter 2020 term.

CRN 84389

Mon Jan 06 - Mon Mar 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 23 Mon 17:30 - 19:20 DTC Rm. 464
Jan 06 - Mar 23 Online



Course Outline

TBD – see Learning Outcomes in the interim




  1. Departmental approval needed
  2. Students not enrolled in the full-time or part-time Sustainable Business Leadership program require permission to enroll in this course. To enroll, please contact Tessa Jordan, Program Head at Combination of in-class and online. No in class session on Feb 17. The class will run online this week.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.


16 seats available as of Oct 23, 2019 1:21 pm (PDT). Of these 16, 12 are currently reserved for domestic students only. Availability may change at any time.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Articulate the key knowledge, skills and abilities associated with community economic development through the application of the cooperative principles.
  • Develop tools, resources, and support systems for community development.
  • Define the function and applications of values based economic development, as well as direct links to sustainable and balanced growth.
  • Acquire and apply social marketing skills to resolve community, social and environmental issues.
  • Analyze marketing problems and suggest relevant problem solving strategies and solutions using cooperative based business models.
  • Assess the role of branding, social advertising and other communications in achieving behavioural change.

Effective as of Winter 2017

Related Programs

MKTG 7010 is offered as a part of the following programs:

School of Business

  1. Bachelor of Business Administration
    Full-time/Part-time   Bachelor of Business Administration
  2. Sustainable Business Leadership
    Full-time/Part-time   Advanced Certificate


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Contact Information

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration is now open for the Winter 2020 term.

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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

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