British Columbia Institute of


MKTG 7010 - Cooperative Marketing and Community Engagement

Marketing Management Part-time Studies Course

School of Business

Course Details

Through seminars, online, class, individual and group discussions, students will examine cooperative marketing topics ranging from interacting with members rather than customers, strategic analysis, upstream/downstream cooperative marketing, fund raising and ethics, to community preventive marketing, the social marketing mix, branding and co-creation. Exposure to cooperative marketing, community engagement frameworks and best practices provides students with the structure to understand and propose community capacity-building endeavours focused upon community growth and well-being.





Winter 2018

Below is one offering of this course for the Winter 2018 term.

CRN 84389

Wed Jan 10 - Wed Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Mar 28 Wed 19:30 - 21:30 DTC Rm. 464
Jan 10 - Mar 28 Online


Catherine Ludgate

Course Outline




  1. Combination of in-class and online.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion, the student will be able to:

  • Articulate the key knowledge, skills and abilities associated with community economic development through the application of the cooperative principles.
  • Develop tools, resources, and support systems for community development.
  • Define the function and applications of values based economic development, as well as direct links to sustainable and balanced growth.
  • Acquire and apply social marketing skills to resolve community, social and environmental issues.
  • Analyze marketing problems and suggest relevant problem solving strategies and solutions using cooperative based business models.
  • Assess the role of branding, social advertising and other communications in achieving behavioural change.

Effective as of Winter 2017

Related Programs

MKTG 7010 is offered as a part of the following programs:

School of Business

  1. Sustainable Business Leadership
    Full-time/Part-time   Advanced Certificate


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Registration News

Registration is currently open for the Winter 2018 term.

A sneak preview of Spring/Summer 2018 term courses is also now available here.

Students may register for Spring/Summer 2018 term courses online, by phone, mail or in-person starting Wed, Feb 21 at 9:00 am (PST).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

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