Through seminars, online, class, individual and group discussions, students will examine cooperative marketing topics ranging from interacting with members rather than customers, strategic analysis, upstream/downstream cooperative marketing, fund raising and ethics, to community preventive marketing, the social marketing mix, branding and co-creation. Exposure to cooperative marketing, community engagement frameworks and best practices provides students with the structure to understand and propose community capacity-building endeavours focused upon community growth and well-being. Note: This course is offered in the Fall term.
Students not enrolled in the full-time or part-time Sustainable Business Leadership program require permission to enroll in this course. To enroll, please contact Tessa Jordan, Program Head at email@example.com Combination of in-class and online. No in class session on Feb 17. The class will run online this week.
A portion of seats are temporarily held for domestic students.
International students: this may impact your ability to register.
16 seats available as of Oct 23, 2019 1:21 pm (PDT). Of these 16, 12 are currently reserved for domestic students only. Availability may change at any time.
Upon successful completion, the student will be able to:
Articulate the key knowledge, skills and abilities associated with community economic development through the application of the cooperative principles.
Develop tools, resources, and support systems for community development.
Define the function and applications of values based economic development, as well as direct links to sustainable and balanced growth.
Acquire and apply social marketing skills to resolve community, social and environmental issues.
Analyze marketing problems and suggest relevant problem solving strategies and solutions using cooperative based business models.
Assess the role of branding, social advertising and other communications in achieving behavioural change.
Effective as of Winter 2017
MKTG 7010 is offered as a part of the following programs:
Interested in being notified about future offerings of MKTG 7010 - Cooperative Marketing and Community Engagement?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.