Through seminars, online, class, individual and group discussions, students will examine cooperative marketing topics ranging from interacting with members rather than customers, strategic analysis, upstream/downstream cooperative marketing, fund raising and ethics, to community preventive marketing, the social marketing mix, branding and co-creation. Exposure to cooperative marketing, community engagement frameworks and best practices provides students with the structure to understand and propose community capacity-building endeavours focused upon community growth and well-being.
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Upon successful completion, the student will be able to:
Articulate the key knowledge, skills and abilities associated with community economic development through the application of the cooperative principles.
Develop tools, resources, and support systems for community development.
Define the function and applications of values based economic development, as well as direct links to sustainable and balanced growth.
Acquire and apply social marketing skills to resolve community, social and environmental issues.
Analyze marketing problems and suggest relevant problem solving strategies and solutions using cooperative based business models.
Assess the role of branding, social advertising and other communications in achieving behavioural change.
Effective as of Winter 2017
MKTG 7010 is offered as a part of the following programs:
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