Presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behaviour, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan.
Prior knowledge of marketing basics recommended.
This course was retired after the Fall 2017 term and is no longer offered through BCIT Part-time Studies.
Upon successful completion of the course, the student will be able to:
Understand and apply strategic thinking to a marketing planning process.
Understand the transition from Corporate Strategic Plan to Strategic Marketing Plan
Analyze a company by evaluating the company's market, the marketing mix and competitive environment related to that company and create a marketing plan for the next year of operations
Create plan forecasts and budgets over a specific one year period from analysis of market potential to a sales forecast including financial strategies
Create a contingency plan
Create and present a complete marketing plan in a professional manner
Refine team based project work skills
Effective as of Fall 2016
MKTG 4340 is offered as a part of the following programs: