British Columbia Institute of


MKTG 4340 - Marketing Planning Fundamentals

Marketing Management Part-time Studies Course

School of Business

Course Details

Presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behaviour, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan.


Prior knowledge of marketing basics recommended.



This course was retired after the Fall 2017 term and is no longer offered through BCIT Part-time Studies.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Understand and apply strategic thinking to a marketing planning process.
  • Understand the transition from Corporate Strategic Plan to Strategic Marketing Plan
  • Analyze a company by evaluating the company's market, the marketing mix and competitive environment related to that company and create a marketing plan for the next year of operations
  • Create plan forecasts and budgets over a specific one year period from analysis of market potential to a sales forecast including financial strategies
  • Create a contingency plan
  • Create and present a complete marketing plan in a professional manner
  • Refine team based project work skills

Effective as of Fall 2016

Related Programs

MKTG 4340 is offered as a part of the following programs:

School of Business

  1. Marketing Management (Tourism Management Option)
    Part-time   Certificate

Programs and courses are subject to change without notice.

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Registration is now open for the Winter 2019 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

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